Well I've never compared them directly on slide film but having owned Zeiss lenses for Hasselblad, Contax G, Contax SLR and now Nikon and Leica mount I have to say they have always been pretty consistent. More so than my Leica or Nikon lenses. Typical Zeiss rich saturated colors and total flare control.
Have not tried the ZF 35 but I owned the 35 Biogon F2 and it was outstanding. I've just finished printing a black and white shot from the ZF 28 made at F2.4 and it is astoundingly sharp and clear. Only a touch of field curvature at the farthest corners of the frame would indicate the aperture used.
I'll also say that the construction quality of the ZF lenses seems a bit better than the ZM's. I've had loose focus mounts or issues with focus action on all my ZM's, but this ZF is total butter even with the floating element construction. A far leap ahead of my Leica 28 Elmarit R which always changed resistance as you went from near to far, even after Leica had their way with it. The lens hoods on the ZF's are on another plane of quality compared to the crappy Leica plastic hoods also.