J J Kapsberger
Well-known
Quarter after quarter, year after year, Kodak film sales drop like a rock. But every quarter, the "defenders of film's future" come out and proclaim that film is doing just fine and will be around forever. The king is dead, long live the king. 🙂
There's hardly enough information in the article to know what's going on really with Kodak's film sales. The three million dollar loss: does that include non-cash charges? If so Kodak might still have positive cash flows from film, etc. Cash flows is what it all boils down to.
And with a bit of proper rationalizing, Kodak's film division might prove viable in the long term. (But who can tell what the gang running Kodak might or might not do.)
Furthermore, just because Kodak does a balls-up job of marketing film doesn't mean the film industry is doomed.