agentsim
Member
patrickjames said:So that leaves Zeiss and a floundering Leica.
It strikes me that a floundering Leica is almost a good thing for the dRF market. Leica is a small company of small means, but their name carries a great deal of clout. I find it hard to imagine Leica going bust, and nobody buying it up for the name. A newcomer like Sony might buy up the Leica name to get street cred, and they would continue the M series as a prestige product. Since Sony have the means to ride out issues that hurt smaller companies, and because they can produce all the components in house, they don't care so much if the camera is a great success. If that happened, and the production of dRFs seemed secure for the next few years, competitors might be tempted to come in at a lower price point.
Dunno if that makes much sense, afterall, this is my first post, and I've only recently caught the RF bug.