Trius
Waiting on Maitani
So I sorta disagree with Gene ... I think it is a bit of a backlash, although quite small and minor. But it is a good sign. Not because it's "anti-digital", which of course it isn't. Some of it may be a retro fashion thing, but more than that I think a lot of "kids" really do understand better design, something that is more "user-friendly" in many ways.
I look at it this way ... they've grown up with electronic devices, digital everything, and so they know the subtle differences in UI and industrial design. They're not wowed by something just having a gazillion features but being poorly designed. And they've been through devices that quickly lose their attention despite a plethora of features, not to mention being discarded by the next great thing.
So I think they may be sensing, if subconsciously, that here is a device that is not only well designed, but is dedicated purely to a single task and is built like the proverbial brick outhouse. That's a huge paradigm shift, and even if just for the novelty of it, they will get interested.
The single-purpose aspect is also interesting. The incidence of ADD may be related to the ubiquity of multi-function devices, IMO. If you're ADD and you get something that only have one real function and is pretty intuitive to use, it may just help move you into a space that is far less noisy.
I have a friend who wanted to become a freelance photographer in his retirement. Digital has been a good tool to improve the technical aspects of his work, due to the immediacy of feedback and the lower processing costs. But I swear the number of "keepers" would be much higher if he switched back to film. He's extremely ADD, and all the fiddling he does with his gear (and the fact that he almost always has to cart along EVERYTHING he has) drives me a bit bonkers.
I look at it this way ... they've grown up with electronic devices, digital everything, and so they know the subtle differences in UI and industrial design. They're not wowed by something just having a gazillion features but being poorly designed. And they've been through devices that quickly lose their attention despite a plethora of features, not to mention being discarded by the next great thing.
So I think they may be sensing, if subconsciously, that here is a device that is not only well designed, but is dedicated purely to a single task and is built like the proverbial brick outhouse. That's a huge paradigm shift, and even if just for the novelty of it, they will get interested.
The single-purpose aspect is also interesting. The incidence of ADD may be related to the ubiquity of multi-function devices, IMO. If you're ADD and you get something that only have one real function and is pretty intuitive to use, it may just help move you into a space that is far less noisy.
I have a friend who wanted to become a freelance photographer in his retirement. Digital has been a good tool to improve the technical aspects of his work, due to the immediacy of feedback and the lower processing costs. But I swear the number of "keepers" would be much higher if he switched back to film. He's extremely ADD, and all the fiddling he does with his gear (and the fact that he almost always has to cart along EVERYTHING he has) drives me a bit bonkers.