I think it's a really cool gadget, but the price does not psychologically match it. Perhaps two for that price? I think some shops could use some demo samples.
For my 4x5, I have a piece of plastic with a 4"x5" rectangle cut in the middle. You hold the frame in front of your face to compose. You either guess the distance that the frame has to be in front of your face for a chosen focal length, or you have a piece of string that it knotted for various focal lengths to set the distance between your face and the frame. Lets me walk around and compose shots, quite a lot easier than moving the camera and tripod. This Leica gadget, if it's for real, works the same way. Mine cost $2 or $3.
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