Olsen
Well-known
Leica is indeed in danger of disappearing as a independant and unique camera brand. Many here take it for granted that the M8 is an economical success for Leica. I am not so sure. I think it is very likely that the M8 is the last camera they will produce with a M mount.x-ray said:None of us are forced to buy Leica. There are plenty of other cameras RF and slr so if we don't like the pricing we don't have to buy. Simple enough. If Leica makes no sales they'll have to reduce pricing or go out of business. As consumers we have the choice and we have the final say. Leica isn't holding a gun to our heads. I don't think there's any one of us that could'nt do as good with a Bessa or ZI. Leica doesn't have the market cornered on top notch lenses either. Changes aren't going to come from letters to the company changes will only happen when our money speeks.
It could well be the last camera that they will produce themselves, regardless of design. One of the reasons would be the dollar rate in euros, a factor that the Leica managment can do fine little about. The low value of the dollar reflects the lack of strenght of US economy compared to the European. The destiny of Leica reflects the problems quite a few european exporters face with a weak dollar. The future of Leica could be 'just the red dot', rented away to some obscure chinese digital camera producer.
The last financial figures shown, when Leica was public, showed a company in deep trouble. The troubles have'nt gone away with M8. I say to you that I bought a M8 not because it is so good (because it isn't), but in hope that it might be a M9 one day. I have done my share.
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