Apple Jumps the Shark

[Larry Cloetta]

https://petapixel.com/2019/02/19/thanks-apple-bokeh-is-now-a-verb/

Another sign the apocalypse is upon us.

 

[Ko.Fe.]

Meh, we use RMA'd at work all the time.

 

[santino]

Indeed apocalypse

 

[Beemermark]

"“bokeh’d” her child" ??. My Dad used to Bokeh'd me but I thought that now fell under child abuse.

 

[Timmyjoe]

What ya gonna do?

Best,
-Tim

 

[Keith]

That's just weird!

 

[xayraa33]

Import words into the English language are nothing new, in fact many words have been imported from other languages and found a sweet home in the English lexicon.

Turning a noun into a verb is just the next usual step.

Japanese also has loan words from English and French and German and even from Spanish.

 

[Huss]

I'm not sure what the big deal is.

I've told people to check out the amazing apple of my Summilux 50 1.4 Asph for years now.

 

[Keith]

However they pronounce it is their business but I have to question whether 'bokeh' can be created with an algorithm and clever software.

Seems a little like squeezing the juice out of almonds and calling it 'milk!'

 

[peterm1]

"Apple has jumped the shark"

Alternatively (in Britain at least): "Apple gives me the pip".

For those not in the know.... https://en.oxforddictionaries.com/definition/give_someone_the_pip

And of course those slow on the uptake, apples have.............

 

[markjwyatt]

I am waiting for the "bokeh selector": yes, I would like the 50mm f2 Sonnar @ f4 bokeh, please, oh wait maybe the Schneider-Kreuznach 35mm Curtagon at f2.8...

Of course, if you are concerned about improper verbalization of nouns, just google it.

 

[Huss]

However they pronounce it is their business but I have to question whether 'bokeh' can be created with an algorithm and clever software.

Seems a little like squeezing the juice out of almonds and calling it 'milk!'

That's my beef too! If it didn't come from a teat, it is not milk!!

 

[Peter Jennings]

Clever ad! They promote it as a feature while also making fun of the whole "bokeh" thing. Well done, Apple.

 

[Steve M.]

I have no idea what "jump the shark" means, but making better bokeh thru software has been around for many a year. This is a very simple tutorial from 4 years ago

https://www.shutterstock.com/blog/how-to-blur-background-photoshop-bokeh-effect

None of this bothers me, and word usage is fluid, not fixed (how many of us have said "photoshopped" and stuff like that). I do notice that Trader Joe's calls their almond milk, almond beverage, so there's that. What gets me is that no one blinks at drinking beverage from a cow's teat, but just try and put human beverage from the same thing in a store and people would be aghast! The dairy industry has done a great job of brainwashing us into what sort of milk humans should drink.

Making better bokeh in software is no different than burning and dodging in a wet print or using one of those horrid, soft, swirly backdrops for portraits.

 

[Keith]

https://www.youtube.com/watch?v=t4ZGKI8vpcg

 

[David Hughes]

Hence, bokehisationing and, if you don't like it, debokehisationing...


Regards, David

 

[lawrence]

Reminds me of their 'think different' campaign of about twenty years ago, where they truncated a perfectly good adverb to promote their ludicrous idea of radical chic.

 

[Arbitrarium]

Bowker? What the (insert expletive) is that?

It's like "Nye-kon" for Nikon.

You'd think Apple would be able to find at least one Japanese person to ask for the pronunciation...

 

[jawarden]

Reminds me of their 'think different' campaign of about twenty years ago, where they truncated a perfectly good adverb to promote their ludicrous idea of radical chic.

Ugh, don't remind me. That was like fingernails on chalkboard.

 

[giganova]

"Who would bokeh a child?" Haha!