Fuji film price hike in the offing

Larry Cloetta

Larry Cloetta

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https://petapixel.com/2019/02/25/fujifilm-to-hike-film-prices-by-30-on-april-fools-day-really/

Am only posting this to enable those who like Fuji film to stock up now at what are now effectively sale prices.
All the moaning about Fuji film prices and business model has been done to death already. We get it.
But if you just want to quietly buy some Fuji film, because you like it, and get on with your life while others are braying like wounded donkeys, now is a good time.
 
Nice head's up post. I've ordered a bunch of 400H. That's the only color film I shoot so I might as well get a bunch.

"Fujifilm’s popular Instax instant films won’t be affected by this price increase."

Not at all surprising.
 
I wonder what that super special raw material(s) is. It forced Fuji to triple the price of films in recent years while Instax has remained unaffected.
 
Damn! That’s steep!

X-Tra will see about 1$ price hike.
Velvia 50 will see over 5$ price hike. So 23$ a roll?!
 
brbo said:
I wonder what that super special raw material(s) is. It forced Fuji to triple the price of films in recent years while Instax has remained unaffected.
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I'm sure it is the steep decline in film usage that is the cause of the price hike. Losing economy of scale, thus prices of raw materials go up.
 
B-9 said:
Damn! That’s steep!

X-Tra will see about 1$ price hike.
Velvia 50 will see over 5$ price hike. So 23$ a roll?!
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I don't see how E6 survives this type of price hike. The film hardly sells as it is today. B&H always has short dated and expired E6 film for sale. Less film sold at the new prices means more price hikes and then discontinuation.

Fujifilm is singing from the same choir book. It's not a good song.
 
Some thoughts about that:
1. In the past manufacturers had to raise prices because of increased raw material costs and decreasing demand. The latter was always also mentioned by Fujifilm in their statements. But it is not said in this current statement anymore. That is a good sign!
2. Kodak and Ilford have increased prices in the last three years, Fujifilm had not. Now they have to.
3. Despite the crash in demand in the time from 2004 to 2016, lots of film prices are still cheaper than in 1999/2000, when film was at record sales if you consider inflation. That such a situation cannot be sustainable for film manufacturers in the long term is obvious.
4. The CEO of Adox has often explained that the film price level in the whole industry is much too low and not sustainable. He said film prices must be 20-30% higher to get enough revenue to invest in new machinery, maintenance and products.
5. Because of 4. and the fact that raw material price increases in the midterm affect all manufacturers generally (maybe some more, some less), it is quite likely that the other film manufacturers will follow in the future.
6. Higher prices are the much much better alternative to discontinued products.

Cheers, Jan
 
I wonder at what price point film aficionados will lose their enthusiasm. I am only shooting black and white film and the prices still seem reasonable.
 
ptpdprinter said:
I wonder at what price point film aficionados will lose their enthusiasm. I am only shooting black and white film and the prices still seem reasonable.
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Good question, and I imagine we're approaching that threshold for many with this announcement. But for those that love and rely on Velvia 50 for instance there just isn't anything else that delivers what it does so you have to pay to use your preferred tool.

I'm glad this announcement gives those interested some time to react and stock up.
 
I still shoot a bunch of color film but usually I shoot Kodak Portra films. I just placed an order for some more Kodak Portra 800, which is pricey but certainly still affordable.

I still have a small stockpile of slide films but I have pretty much quit buying it from Fuji since they discontinued Provia 400X. I will pick up a few more rolls of Ektachrome to play with some more but my go to ISO 100 color film has become Ektar 100. Since I don't project any longer Ektar 100 satisfies my need for high color saturation. :)

EDIT - I do agree with Jan, prices are going to keep rising and almost certainly need to to keep film production sustainable. However, knowing it needs to rise doesn't make it any more pleasurable when it happens.
 
Pioneer said:
EDIT - I do agree with Jan, prices are going to keep rising and almost certainly need to to keep film production sustainable. However, knowing it needs to rise doesn't make it any more pleasurable when it happens.
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A 30% rise in prices is well beyond inflation. We are living in an era of ultra low inflation. The Fed constantly misses it's 2% inflation target.

Fujifilm is selling less and less film so they need to make up for the loss of their scale. Notice that INSTAX film is unaffected. They sell enough of that film.
 
Ted Striker said:
Let's be real here. Gelatin comes from cows, not whale. There arent enough whales harvested worldwide to base an industry off their use.
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Be real? I think Japan is one of the few, if not only, countries still conducting commercial whaling. They recently withdrew from the International Whaling Commission:
https://www.nytimes.com/2018/12/26/world/asia/japan-whaling-withdrawal.html
https://www.bbc.com/news/world-asia-46682976
https://www.npr.org/2018/12/26/6801...ulls-out-of-global-alliance-that-banned-pract

Also, female whales are cows. So Fujifilm must only use female whales to make photographic film.
 
dourbalistar said:
Be real? I think Japan is one of the few, if not only, countries still conducting commercial whaling. They recently withdrew from the International Whaling Commission:
https://www.nytimes.com/2018/12/26/world/asia/japan-whaling-withdrawal.html
https://www.bbc.com/news/world-asia-46682976
https://www.npr.org/2018/12/26/6801...ulls-out-of-global-alliance-that-banned-pract

Also, female whales are cows. So Fujifilm must only use female whales to make photographic film.
Click to expand...

Japan has not been commercial whaling for decades. Only very recently did they announce that they would start that that up again. Fujifilm is certainly not using whale in their films.
 
Ted Striker said:
Japan has not been commercial whaling for decades. Only very recently did they announce that they would start that that up again. Fujifilm is certainly not using whale in their films.
Click to expand...

Well, maybe now that they are restarting, they can kill some male whales for film. That way, we can all have a load of bull...
 
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