Jesus Christ, who was bashing? None of us want to see film go away... AT ALL! We are not the zealots here.
Well, please open your eyes and just look at JCH and his fellows, lots of other bloggers, thousands of people in the forums (unfortunately here as well) and the numerous facebook film photography groups.
Fuji bashing, spreading misinformation about Fuji and even requests / callings to completely boycott Fujifilm are very popular for quite some time.
Those people don't care about that by this behaviour they damage the whole film market, and in the end even kill the last manufacturer of the highest quality reversal films ever made. Killing an essential part of photographic culture.
The film market absolutely needs
all current film manufacturers: Fujifilm, Kodak, Agfa, Ilford, Foma, Impossible, InovisCoat, Adox.
Fuji has several unique films in their portfolio with benchmark parameters: No other manufacturer has that technology to make such films:
For example the Velvias with their unique colours and unsurpassed resolution at lower object contrasts, Provia 100F with its precise colour rendition and unsurpassed long exposure qualities (outstanding Schwarzschild effect). Acros with its unsurpassed long exposure qualities, too.
The Superias with the best sharpness, resolution and fineness of grain of all amateur negative films.
Just to name some unique qualities, there are even more.
It would be a tragedy to loose all that!
Shoot more film, shoot also Fuji film, with rising demand Fuji probably will do the same thing they have done in the last years with Instax: Invest again in more products.
Demand is the decisive factor!
And bashing Fuji, avoiding them is completely counterproductive.
Cheers, Jan