How Lomography Singlehandedly Revived the Moribund 110 Format!
A boon to shooters and collectors seeking something different and fun.
Lomography: The Origin Story
Lomography is currently a highly diversified marketing and cultural influencing company based in Vienna Austria, and with branches in several major international cities including New York. Lomography promotes the freewheeling philosophy that photography should be spontaneous and fun rather than narrowly focused on image quality, sharpness, and technique, and it has attracted legions of enthusiastic followers all over the world.
The Lomography saga began in the early ‘80s in the USSR when General Igor Petrowitsch Kornitsky, then right-hand Minister of Defense and Industry for the USSR, allegedly slammed a Cosina CX-1, a nice little Japanese compact 35mm point-and-shoot, onto the desk of his comrade Mikhail Panfilowitsch, then director of the powerful LOMO Arns and Optical factory. After carefully examining the camera, observing its sharp glass lens, the high sensitivity of its CdS metering system, and robust construction, Panfilowitsch was impressed, and the two men gave orders to the LOMO PLC factory in St. Petersburg to create what they described as an’ “improved version” of the Cosina CX-1. Thus the first working version of the LOMO LC-A was born.
The Cosina CX-1: The well made Japanese 35mm point-and shoot that inspired the Russians to create the LOMO LC-A has a 4-element lens.
In 1984, the LOMO LC-A commenced mass-production, with 1200 people working on the camera. Starting at 1100 units per month for the Russian market, the camera’s popularity soon spread to then Communist countries such as Poland, Czechoslovakia, and Cuba.
LOMO LC-A, The Cosina-inspired USSR-made 35 that ignited the Lomography craze, and in time, Lomography's revival of the 110 format.
The LOMO LC-A vs. the Cosina CX-1
The LOMO LC-A certainly bears a striking resemblance to the Cosina CX-1, but there are several noteworthy differences. The Cosina, like the LOMO, incorporates a combined lens/viewfinder cover, but instead of using a bottom button to slide the cover open and closed, on the CX-1 you rotate the entire front piece clockwise to open the cover and counterclockwise to close it. The Cosina also scores on its quality of its construction and smoothness of operation, both a notch or two above the LOMO. Nevertheless, both cameras are satisfying and competent compact 35s for everyday shooting. The lens on the CX-1 is a 33mm f/3.5 Cosinon, a 4-element, 3-group Tessar type that’s sharper (especially off-axis and at wide apertures) but slightly slower than the 3-element 32mm f/2.8 Minitar 1 lens on the CLOMO LC-A. Both cameras feature manual zone focusing, have electronically controlled inter-lens leaf shutters with speeds of 2 minutes or 30 sec (the maximum slow speed cited varies with the source) to 1/500 sec, and provide programmed autoexposure using non-TTL CdS metering systems with sensitivity settings from ISO 25-400. The LOMO’s metering system is powered by three S76 cells; the Cosina CX-1 takes two LR-44 cells or equivalent.
Cosina CX-2, an upgraded sucessor to the CX-1, sports a superb 5-element 35mm f/2.8 Cosinon lens.
Note: The Cosina CX-2, an improved version on the CX-1, has a better, faster lens, a 5-element, 5-group 35mm f/2.8 Cosinon, a built-in self-timer, and zone focusing symbols are displayed in the viewfinder. Since both the CX-1 and CX-2 were in production simultaneously, some sources cite the Cosina CX-2 as the camera that inspired the LOMO LC-A, but this does not appear to be the case. In terms of performance and functionality the Cosina CX-2 is the best of the three cameras. The bad news: online asking pieces for clean working CX-2s start at about $150 and go way up to $400 or more! For the record, you can usually glom onto a clean, fully functional Cosina CX-1 for around $100-$150, and a pristine vintage LOMO LC-A is (relatively speaking) a bargain at $75 to $150.
How the LOMO LC-A Became a Cult Classic
While touring in Prague, a group of young Viennese students stumbled upon the LOMO LC-A in a quirky, old-school camera shop, and after buying a bunch of them, started shooting from the hip. Upon returning to Vienna, they had their film developed, resulting in many strangely beautiful images. Soon the questions started coming from friends, family and strangers – they wanted their own LOMO LC-A cameras! From that point on Interest in the mysterious Soviet 35mm compact started growing and Lomography’s founders resorted to carrying out daring “backpack raids” to Russia to satisfy the insatiable demand for more and more of these coveted cameras. Within a few years, the unpretentious little LOMO 35 had established itself as a cult classic, a status it still enjoys. While Lomography no longer lists the LOMO LC-A on its website, it does offer the LOMO LC-Wide with Minigon 17mm f/4.5 ultra-wide-angle lens, complete with “free” Krab underwater housing (with a claimed maximum depth 20m) for $299.00. You can also snag a used “classic” LOMO LC-A in clean working condition on the leading online auction sites at prices in the $60 to $150 range with mint or like new examples with original boxes etc. fetching up to around $250.
Starting in the ‘80s Lomography brought forth about a dozen different 35mm and medium format (120) cameras, all based on the concept of imperfect but practical, low-end models for capturing freewheeling fun images. The specifics are beyond the scope if this article, but they’re easy to access online with the proper prompt. The only one worth mentioning here is the Diana F+, Lomo’s latest iteration of the classic Diana, the archetypical “crappy” plastic 120 roll film camera that’s little more than a reiteration of the classic box cameras of yore, but has nevertheless attracted millions of enthusiasts with its grubby charm. Indeed, some Diana groupies proclaim that its propensity for light leaks is an asset in capturing distinctively dreamy images!
Black Jack with flash. The current iteration of the classic medium format Diana.
A true ace up your sleeve; get ready to win big with the Diana F+ Black Jack! This remarkable camera is your ultimate companion, empowering you to push the boundaries of medium-format creativity.
Focal Length: 75 mm
Available Apertures: f8, f11, f16, pinhole
Shutter Speed: 1/60, Bulb (B)
Flash: Diana F+ Flash Plug, Diana F+ Hotshoe Flash Adapter
Available ISO Settings: No ISO Adjustment
Multiple Exposure: Yes
Tripod Mount: Yes
Cable Release: No
Battery: 1 × AA
SKU: hp700bj
$99.00
Lomography Singlehandedly Revives the 110 Format: Amazing!
Lomography announced its intention to revive the 110-film format in 2011, and began marketing 110 film and cameras in 2012, after both had been out of production since 2009. It currently offers a range of 110 films and cameras, including the Lomomatic 110 and the Fisheye Baby 110.
Here's a more detailed look at Lomography's role in bringing back the 110-film format. A list of official statements by the company:
The Revival: Lomography re-introduced 110 film in 2012, starting with the Orca Black and White ISO 100 film and expanding to include color negative, black & white, and LomoChrome films.
Lomography's 110 Cameras: Lomography now produces its own 110 cameras, including the Fisheye Baby 110 and Diana Baby 110, known for their portability and creative features. Note: It is doubtful that Lomograhy literally produces (that is, manufactures) either cameras or film in its own factories. Both are evidently outsourced from European and Asian manufacturers and marketed by Lomography.
Lomomatic 110: A more recent addition to the 110 lineup is the Lomomatic 110, a camera with a glass lens, automatic exposure, and advanced creative features (see details below).
Film Options: Lomography offers a variety of 110 film options, including color negative, black & white, redscale, and LomoChrome films.
110 Film Format: The 110 format is known for its small size, portability, and ease of use, making it a fun and accessible way to experiment with film photography.
Lomography's Commitment: Lomography is committed to keeping analogue photography alive and is proud to be the sole producer of new 110 cameras and films. Note: This statement is aspirational, and Lomography is evidently an integrated worldwide marketing enterprise rather than an OEM (Original Equipment Manufacturer). They do not actually manufacture Lomo-branded 110 film or cameras in their own factories.
It wasn’t until 1992 that the Lomographic Society International was officially funded, using the initials LSI, ironically the same as the Leica Society International. During that summer, the legendary “10 Golden Rules of Lomography” were written and later published in the “Wiener Zeitung” newspaper along with the revolutionary “Lomography Manifesto” on November 5th (01). Shortly after this, the Vienna City Council provided the LSI with an empty house on Breitegasse in the city’s 7th district, which would soon act as a base for all Lomographic operations! It was here that the very first Lomography exhibition was held. At that exhibition, 700 LOMO LC-As were sold and one of Lomography’s most defining features was born – the LomoWall of photography (2002-2003)! A LomoWall is a vibrant and colorful artwork that utilizes analogue photography to celebrate the talent and diversity of countries, cultures and people. It is composed of eye-catching photographs that are thoughtfully laid out on walls or panels. The images can be arranged in psychedelic patterns or random ranges – it’s up to you to decide how to elevate the artistic viewing experience.
The 10 Golden Rules of Lomography
Take your camera everywhere you go
2. Use it any time – day and night
3. Lomography is not an interference in your life, but part of it
4. Try the shot from the hip
5. Approach the objects of your Lomographic desire as close as possible
6. Don't think
7. Be fast
8. You don't have to know beforehand what you captured on film
9. Afterwards either10. Don't worry about any rules
Get to prowling some eye-popping snapshots
Medium to low light sensitivity of ISO 200
Gorgeously grainy, especially when enlarged
Great for vibrant snapshots in the urban jungle
Film Size: 110
Film Type: Color Negative
ISO: 200
DX Code: No
Development Process: C41
Exposures per roll: 24
$22.90 3-pack
Master the art of capturing miniature masterpieces in beautiful black and white. Expect bold contrast with silvery shades of grey.
Film Type: Black & White Negative
ISO: 100
DX Code: No
Development Process: B&W
Exposures per roll: 24
$8.90 per roll
Unique chemical formulas set our LomoChrome color negative films apart. The brand-new, experimental 2021 formula LomoChrome Metropolis features punchy contrasts and muted tones with intense pops of color.
Film Type: Color Negative
ISO: 100–400
DX Code: No
Development Process: C41
Exposures per roll: 24
$9.90 per roll
This unique color negative emulsion provides a burst of retro charm and classic analogue character in any film shooting scenario.
ISO: 400
DX Code: No
Development Process: C41
Exposures per roll: 24
$8.90
2021 LomoChrome Purple 110 ISO 100–400
Unique chemical formulas set our LomoChrome color negative films apart. Psychedelic Purple crafts a heady blend of earthy reds, crisp plums and velvety violet hues.
Film Type: Color Negative
ISO: 100–400
DX Code: No
Development Process: C41
Exposures per roll: 24
$8.90
Lobster Redscale 110 ISO 200
This miniature format film boasts a fiery personality. Expect warm shades of red, orange and yellow.
Film Type: Color Negative
ISO: 200 DX Code: No
Development Process: C41
Exposures per roll: 24
$9.90 per roll
Lomograhy 110 cameras
Lomomatic 110 Camera & Flash Zebra Crossing
Your passport to adventure; hit the road with the sharpest, most creative pocket-sized camera on Earth. Take a walk on the wild side with this exciting edition, featuring a powerful glass lens, automatic exposure & advanced creative features plus a detachable flash, your 110 journey starts now!
Focal Length: 23 mm
Available Apertures: f2.8, f5.6
Shutter Speed: Auto (A) 30s to 1/250, Bulb (B) up to 30s
Flash: Lomomatic 110 Flash
Available ISO Settings: 100, 200, 400
Multiple Exposure: Yes
Tripod Mount: No
Cable Release: No
Battery: 1 x CR2
$119.00
Get ready to capture everyday moments with elegance using this beautiful brass edition of the Lomomatic 110. Featuring a powerful glass lens, automatic exposure & advanced creative features plus a detachable flash, your 110 journey starts now!
Focal Length: 23 mm
Available Apertures: f2.8, f5.6
Shutter Speed: Auto (A) 30s to 1/250, Bulb (B) up to 30s
Flash: Lomomatic 110 Flash
Available ISO Settings: 100, 200, 400
Multiple Exposure: Yes
Tripod Mount: No
Cable Release: No
Battery: 1 x CR2
$189.00
Diana Baby 110 & 12 mm lens
Experience the wonderful world of 110 format photography with this small but almighty snapper, with an interchangeable 12 mm lens for ultimate experimentation!
Focal Length: 24 mm
Available Apertures: f8
Shutter Speed: 1/100 (N), Bulb (B)
Flash: PC - Flash Plug
Available ISO Settings: No ISO Adjustment
Multiple Exposure: Yes
Tripod Mount: No
Cable Release: No
Battery: No Battery Needed
SKU: hp620
$34.90
Lomomatic 110 Camera & Flash Metal
Your passport to adventure; hit the road with the sharpest, most creative pocket-sized camera on Earth. With a sophisticated metal body featuring a powerful glass lens, automatic exposure & advanced creative features plus a detachable flash, your 110 journey starts now!
Focal Length: 23 mm
Available Apertures: f2.8, f5.6
Shutter Speed: Auto (A) 30s to 1/250, Bulb (B) up to 30s
Flash: Lomomatic 110 Flash
Available ISO Settings: 100, 200, 400
Multiple Exposure: Yes
Tripod Mount: No
Cable Release: No
Battery: 1 x CR2
SKU: hp110lm
$159.00
Focal Length: 23 mm
Available Apertures: f2.8, f5.6
Shutter Speed: Auto (A) 30s to 1/250, Bulb (B) up to 30s
Flash: Lomomatic 110 Flash
Available ISO Settings: 100, 200, 400
Multiple Exposure: Yes
Tripod Mount: No
Cable Release: No
Battery: 1 x CR2
SKU: hp110col
$119.00; without flash, $99.00
Immerse yourself in the vibrant and nostalgic 110 world with this exciting 110 photography bundle!
Focal Length: 23 mm
Available Apertures: f2.8, f5.6
Shutter Speed: Auto (A) 30s to 1/250, Bulb (B) up to 30s
Flash: Lomomatic 110 Flash
Available ISO Settings: 100, 200, 400
Multiple Exposure: Yes
Tripod Mount: No
Cable Release: No
Battery: 2 x CR2
SKU: 110lovebug
Please create your bundle below, the price might change based on your selected products.
With a sleek black metallic design, the oh-so-adorable Fisheye Baby 110 Camera may be small, but it packs a 170-degree punch, shooting super-cool bulbous spheres on 110 film.
Focal Length: 10 mm Fisheye
Available Apertures: f8
Shutter Speed: 1/100 (N), Bulb (B)
Flash: PC - Flash Plug
Available ISO Settings: No ISO Adjustment
Multiple Exposure: Yes
Tripod Mount: No
Cable Release: No
Battery: No Battery Needed
SKU: fcp110bm
$34.90
Note: This camera with the same tech specs is available as the Fisheye Baby Bauhaus Edition Dressed in a bright blue, red and yellow coat at $34.90, and as the gleaming gold Fisheye Baby 110 Gold complete with a long gold-colored neck chain at $44.90.
Fisheye Baby Bauhaus Edition Dressed in a bright blue, red and yellow: It's lotsa fun, but not great for taking stealthy pictures!
How does Lomography’s current line of 110 cameras compare with the classics of the vintage era? Based on the user reviews published online, cameras such as the Lomomatic 110 Zebra Crossing and Lomomatic110 Bellagio (both are available with or without flash) deliver excellent image quality, are great for general shooting, are well finished, nicely made, and have convenient controls. In short, there are few complaints. However, in terms of price point and feature sets, these are upper-mid-level cameras, and Lomography does not yet offer anything to compare with, say, the beautifully designed Minox 110 S, a Minolta Zoom 110 Mark II, a fast-lensed Canon 110 ED, an exquisitely minuscule Rollei A110 or a Pentax Auto 110 interchangeable lens SLR system. Of course, one big advantage in opting for a Lomography 110 camera is that you’re getting a brand-new camera that’s covered by a new camera warranty. However, if you’re itching for an advanced upper-end 110 camera with lots of “personality,” for now you’ll have to take your chances on the used market.
You don’t have to be a Lomography fanatic to appreciate what this unique offbeat international company has accomplished in resurrecting the 110-cartridge format and bringing it back from the dead. They’ve revitalized what was essentially a deceased market in used 110 cameras, a category that includes dozens brilliantly designed, fine performing models, and resurrected 110 film sales and processing services. Perhaps even more important they’ve given adventurous photographers another way to express their creative passion and have fun with photography, thus enriching the entire field.
A boon to shooters and collectors seeking something different and fun.
Lomography: The Origin Story
Lomography is currently a highly diversified marketing and cultural influencing company based in Vienna Austria, and with branches in several major international cities including New York. Lomography promotes the freewheeling philosophy that photography should be spontaneous and fun rather than narrowly focused on image quality, sharpness, and technique, and it has attracted legions of enthusiastic followers all over the world.
The Lomography saga began in the early ‘80s in the USSR when General Igor Petrowitsch Kornitsky, then right-hand Minister of Defense and Industry for the USSR, allegedly slammed a Cosina CX-1, a nice little Japanese compact 35mm point-and-shoot, onto the desk of his comrade Mikhail Panfilowitsch, then director of the powerful LOMO Arns and Optical factory. After carefully examining the camera, observing its sharp glass lens, the high sensitivity of its CdS metering system, and robust construction, Panfilowitsch was impressed, and the two men gave orders to the LOMO PLC factory in St. Petersburg to create what they described as an’ “improved version” of the Cosina CX-1. Thus the first working version of the LOMO LC-A was born.
The Cosina CX-1: The well made Japanese 35mm point-and shoot that inspired the Russians to create the LOMO LC-A has a 4-element lens.
In 1984, the LOMO LC-A commenced mass-production, with 1200 people working on the camera. Starting at 1100 units per month for the Russian market, the camera’s popularity soon spread to then Communist countries such as Poland, Czechoslovakia, and Cuba.
LOMO LC-A, The Cosina-inspired USSR-made 35 that ignited the Lomography craze, and in time, Lomography's revival of the 110 format.
The LOMO LC-A vs. the Cosina CX-1
The LOMO LC-A certainly bears a striking resemblance to the Cosina CX-1, but there are several noteworthy differences. The Cosina, like the LOMO, incorporates a combined lens/viewfinder cover, but instead of using a bottom button to slide the cover open and closed, on the CX-1 you rotate the entire front piece clockwise to open the cover and counterclockwise to close it. The Cosina also scores on its quality of its construction and smoothness of operation, both a notch or two above the LOMO. Nevertheless, both cameras are satisfying and competent compact 35s for everyday shooting. The lens on the CX-1 is a 33mm f/3.5 Cosinon, a 4-element, 3-group Tessar type that’s sharper (especially off-axis and at wide apertures) but slightly slower than the 3-element 32mm f/2.8 Minitar 1 lens on the CLOMO LC-A. Both cameras feature manual zone focusing, have electronically controlled inter-lens leaf shutters with speeds of 2 minutes or 30 sec (the maximum slow speed cited varies with the source) to 1/500 sec, and provide programmed autoexposure using non-TTL CdS metering systems with sensitivity settings from ISO 25-400. The LOMO’s metering system is powered by three S76 cells; the Cosina CX-1 takes two LR-44 cells or equivalent.
Cosina CX-2, an upgraded sucessor to the CX-1, sports a superb 5-element 35mm f/2.8 Cosinon lens.
Note: The Cosina CX-2, an improved version on the CX-1, has a better, faster lens, a 5-element, 5-group 35mm f/2.8 Cosinon, a built-in self-timer, and zone focusing symbols are displayed in the viewfinder. Since both the CX-1 and CX-2 were in production simultaneously, some sources cite the Cosina CX-2 as the camera that inspired the LOMO LC-A, but this does not appear to be the case. In terms of performance and functionality the Cosina CX-2 is the best of the three cameras. The bad news: online asking pieces for clean working CX-2s start at about $150 and go way up to $400 or more! For the record, you can usually glom onto a clean, fully functional Cosina CX-1 for around $100-$150, and a pristine vintage LOMO LC-A is (relatively speaking) a bargain at $75 to $150.
How the LOMO LC-A Became a Cult Classic
While touring in Prague, a group of young Viennese students stumbled upon the LOMO LC-A in a quirky, old-school camera shop, and after buying a bunch of them, started shooting from the hip. Upon returning to Vienna, they had their film developed, resulting in many strangely beautiful images. Soon the questions started coming from friends, family and strangers – they wanted their own LOMO LC-A cameras! From that point on Interest in the mysterious Soviet 35mm compact started growing and Lomography’s founders resorted to carrying out daring “backpack raids” to Russia to satisfy the insatiable demand for more and more of these coveted cameras. Within a few years, the unpretentious little LOMO 35 had established itself as a cult classic, a status it still enjoys. While Lomography no longer lists the LOMO LC-A on its website, it does offer the LOMO LC-Wide with Minigon 17mm f/4.5 ultra-wide-angle lens, complete with “free” Krab underwater housing (with a claimed maximum depth 20m) for $299.00. You can also snag a used “classic” LOMO LC-A in clean working condition on the leading online auction sites at prices in the $60 to $150 range with mint or like new examples with original boxes etc. fetching up to around $250.
Starting in the ‘80s Lomography brought forth about a dozen different 35mm and medium format (120) cameras, all based on the concept of imperfect but practical, low-end models for capturing freewheeling fun images. The specifics are beyond the scope if this article, but they’re easy to access online with the proper prompt. The only one worth mentioning here is the Diana F+, Lomo’s latest iteration of the classic Diana, the archetypical “crappy” plastic 120 roll film camera that’s little more than a reiteration of the classic box cameras of yore, but has nevertheless attracted millions of enthusiasts with its grubby charm. Indeed, some Diana groupies proclaim that its propensity for light leaks is an asset in capturing distinctively dreamy images!
Diana F+ Camera & Flash Black Jack
Black Jack with flash. The current iteration of the classic medium format Diana.
A true ace up your sleeve; get ready to win big with the Diana F+ Black Jack! This remarkable camera is your ultimate companion, empowering you to push the boundaries of medium-format creativity.
- Go all in for the daring Diana F+ Black Jack
- Light up your shots with the retro-looking Diana+ Flash
- Splash your shots with color using the colored gel filters
- Experiment with pinhole photos
- Shoot multiple and long exposures with ease
Focal Length: 75 mm
Available Apertures: f8, f11, f16, pinhole
Shutter Speed: 1/60, Bulb (B)
Flash: Diana F+ Flash Plug, Diana F+ Hotshoe Flash Adapter
Available ISO Settings: No ISO Adjustment
Multiple Exposure: Yes
Tripod Mount: Yes
Cable Release: No
Battery: 1 × AA
SKU: hp700bj
$99.00
Lomography Singlehandedly Revives the 110 Format: Amazing!
Lomography announced its intention to revive the 110-film format in 2011, and began marketing 110 film and cameras in 2012, after both had been out of production since 2009. It currently offers a range of 110 films and cameras, including the Lomomatic 110 and the Fisheye Baby 110.
Here's a more detailed look at Lomography's role in bringing back the 110-film format. A list of official statements by the company:
The Revival: Lomography re-introduced 110 film in 2012, starting with the Orca Black and White ISO 100 film and expanding to include color negative, black & white, and LomoChrome films.
Lomography's 110 Cameras: Lomography now produces its own 110 cameras, including the Fisheye Baby 110 and Diana Baby 110, known for their portability and creative features. Note: It is doubtful that Lomograhy literally produces (that is, manufactures) either cameras or film in its own factories. Both are evidently outsourced from European and Asian manufacturers and marketed by Lomography.
Lomomatic 110: A more recent addition to the 110 lineup is the Lomomatic 110, a camera with a glass lens, automatic exposure, and advanced creative features (see details below).
Film Options: Lomography offers a variety of 110 film options, including color negative, black & white, redscale, and LomoChrome films.
110 Film Format: The 110 format is known for its small size, portability, and ease of use, making it a fun and accessible way to experiment with film photography.
Lomography's Commitment: Lomography is committed to keeping analogue photography alive and is proud to be the sole producer of new 110 cameras and films. Note: This statement is aspirational, and Lomography is evidently an integrated worldwide marketing enterprise rather than an OEM (Original Equipment Manufacturer). They do not actually manufacture Lomo-branded 110 film or cameras in their own factories.
It wasn’t until 1992 that the Lomographic Society International was officially funded, using the initials LSI, ironically the same as the Leica Society International. During that summer, the legendary “10 Golden Rules of Lomography” were written and later published in the “Wiener Zeitung” newspaper along with the revolutionary “Lomography Manifesto” on November 5th (01). Shortly after this, the Vienna City Council provided the LSI with an empty house on Breitegasse in the city’s 7th district, which would soon act as a base for all Lomographic operations! It was here that the very first Lomography exhibition was held. At that exhibition, 700 LOMO LC-As were sold and one of Lomography’s most defining features was born – the LomoWall of photography (2002-2003)! A LomoWall is a vibrant and colorful artwork that utilizes analogue photography to celebrate the talent and diversity of countries, cultures and people. It is composed of eye-catching photographs that are thoughtfully laid out on walls or panels. The images can be arranged in psychedelic patterns or random ranges – it’s up to you to decide how to elevate the artistic viewing experience.
The 10 Golden Rules of Lomography
Take your camera everywhere you go
2. Use it any time – day and night
3. Lomography is not an interference in your life, but part of it
4. Try the shot from the hip
5. Approach the objects of your Lomographic desire as close as possible
6. Don't think
7. Be fast
8. You don't have to know beforehand what you captured on film
9. Afterwards either10. Don't worry about any rules
Lomography 110 films
Color Tiger 110 ISO 200 – Pack of 3
Get to prowling some eye-popping snapshots
Medium to low light sensitivity of ISO 200
Gorgeously grainy, especially when enlarged
Great for vibrant snapshots in the urban jungle
Film Size: 110
Film Type: Color Negative
ISO: 200
DX Code: No
Development Process: C41
Exposures per roll: 24
$22.90 3-pack
B&W Orca 110 ISO 100
Master the art of capturing miniature masterpieces in beautiful black and white. Expect bold contrast with silvery shades of grey.
- You’ll have a whale of a time
- Low light sensitivity of ISO 100
- Gorgeously grainy, especially when enlarged
- Great for mini, monochrome mementos
- We are the only people in the market producing 110 film!
Film Type: Black & White Negative
ISO: 100
DX Code: No
Development Process: B&W
Exposures per roll: 24
$8.90 per roll
2021 LomoChrome Metropolis 110 ISO 100–400
Unique chemical formulas set our LomoChrome color negative films apart. The brand-new, experimental 2021 formula LomoChrome Metropolis features punchy contrasts and muted tones with intense pops of color.
- Extraordinary effects with #nofilter required
- Extended ISO 100–400 for extra experimentation
- An unmistakable aesthetic with characteristic grain
- Standard C-41 development process
- Great for gritty street scenes and punchy portraits
Film Type: Color Negative
ISO: 100–400
DX Code: No
Development Process: C41
Exposures per roll: 24
$9.90 per roll
LomoChrome Color ’92 110 ISO 400
This unique color negative emulsion provides a burst of retro charm and classic analogue character in any film shooting scenario.
- Explore the colors of everyday life
- Discover fascinating blue hues, vibrant reds and delicate pastel undertones
- Rich film grain for a hint of ’90s nostalgia
- A highly versatile ISO 400 emulsion
- Standard C-41 development process
ISO: 400
DX Code: No
Development Process: C41
Exposures per roll: 24
$8.90
2021 LomoChrome Purple 110 ISO 100–400
Unique chemical formulas set our LomoChrome color negative films apart. Psychedelic Purple crafts a heady blend of earthy reds, crisp plums and velvety violet hues.
- Extraordinary effects with #nofilter required
- Extended ISO 100–400 for extra experimentation
- An unmistakable aesthetic with fine grain
- Standard C-41 development process
- Great for eye-popping portraits and luscious landscapes
Film Type: Color Negative
ISO: 100–400
DX Code: No
Development Process: C41
Exposures per roll: 24
$8.90
Lobster Redscale 110 ISO 200
This miniature format film boasts a fiery personality. Expect warm shades of red, orange and yellow.
- Catch all your friends red-handed
- Medium to low light sensitivity of ISO 200
- Gorgeously grainy, especially when enlarged
- Great for super-saturated, sun-soaked sepia snapshots
- We are the only people in the market producing 110 film!
Film Type: Color Negative
ISO: 200 DX Code: No
Development Process: C41
Exposures per roll: 24
$9.90 per roll
Lomograhy 110 cameras
Lomomatic 110 Camera & Flash Zebra Crossing
Your passport to adventure; hit the road with the sharpest, most creative pocket-sized camera on Earth. Take a walk on the wild side with this exciting edition, featuring a powerful glass lens, automatic exposure & advanced creative features plus a detachable flash, your 110 journey starts now!
- One of the few aperture priority AE 110 cameras - f2.8 or f5.6
- Enjoy the timeless and nostalgic 110 look in a new sleek white design with cool zebra print details
- Shoot crystal-clear snaps on your adventures with a premium Minitar CX glass lens.
- Navigate any scenario with automatic exposure, two aperture modes, zone-focusing, and controllable ISO settings.
- Compact sliding mechanism for easy & spontaneous snapshots.
- Use the flash for your after-dark excursions
Focal Length: 23 mm
Available Apertures: f2.8, f5.6
Shutter Speed: Auto (A) 30s to 1/250, Bulb (B) up to 30s
Flash: Lomomatic 110 Flash
Available ISO Settings: 100, 200, 400
Multiple Exposure: Yes
Tripod Mount: No
Cable Release: No
Battery: 1 x CR2
$119.00
Lomomatic 110 Camera & Flash Bellagio
Get ready to capture everyday moments with elegance using this beautiful brass edition of the Lomomatic 110. Featuring a powerful glass lens, automatic exposure & advanced creative features plus a detachable flash, your 110 journey starts now!
- One of the few aperture priority AE 110 cameras - f2.8 or f5.6
- An elegant 110 camera crafted from brass with a brass chain wrist strap
- Shoot crystal-clear snaps on your adventures with a premium Minitar CX glass lens.
- Navigate any scenario with automatic exposure, two aperture modes, zone-focusing, and controllable ISO settings.
- Compact sliding mechanism for easy & spontaneous snapshots.
- Use the flash for your after-dark excursions
Focal Length: 23 mm
Available Apertures: f2.8, f5.6
Shutter Speed: Auto (A) 30s to 1/250, Bulb (B) up to 30s
Flash: Lomomatic 110 Flash
Available ISO Settings: 100, 200, 400
Multiple Exposure: Yes
Tripod Mount: No
Cable Release: No
Battery: 1 x CR2
$189.00
Diana Baby 110 & 12 mm lens
Experience the wonderful world of 110 format photography with this small but almighty snapper, with an interchangeable 12 mm lens for ultimate experimentation!
- Take in all the details with the Diana Baby 110 and the 12 mm wide-angle lens
- Experience the iconic Diana aesthetic, in miniature 110 format
- Enjoy creative possibilities like multiple and long-exposures
- Shoots on perfectly portable 110 film
- Super fun and easy to shoot
Focal Length: 24 mm
Available Apertures: f8
Shutter Speed: 1/100 (N), Bulb (B)
Flash: PC - Flash Plug
Available ISO Settings: No ISO Adjustment
Multiple Exposure: Yes
Tripod Mount: No
Cable Release: No
Battery: No Battery Needed
SKU: hp620
$34.90
Lomomatic 110 Camera & Flash Metal
Your passport to adventure; hit the road with the sharpest, most creative pocket-sized camera on Earth. With a sophisticated metal body featuring a powerful glass lens, automatic exposure & advanced creative features plus a detachable flash, your 110 journey starts now!
- Shoot crystal-clear snaps on your adventures with a premium Minitar CX glass lens.
- Navigate any scenario with automatic exposure, two aperture modes, zone-focusing, and controllable ISO settings.
- Compact sliding mechanism for easy & spontaneous snapshots.
- Enjoy the timeless and nostalgic 110 look with a sophisticated metal body.
- Use the flash for your after-dark excursions
Focal Length: 23 mm
Available Apertures: f2.8, f5.6
Shutter Speed: Auto (A) 30s to 1/250, Bulb (B) up to 30s
Flash: Lomomatic 110 Flash
Available ISO Settings: 100, 200, 400
Multiple Exposure: Yes
Tripod Mount: No
Cable Release: No
Battery: 1 x CR2
SKU: hp110lm
$159.00
Lomomatic 110 Camera & Flash Golden Gate
Your passport to adventure; hit the road with the sharpest, most creative pocket-sized camera on Earth. A colorful companion featuring a powerful glass lens, automatic exposure & advanced creative features plus a detachable flash, your 110 journey starts now!- Enjoy the timeless and nostalgic 110 look with an eye-catching colorful camera.
- Shoot crystal-clear snaps on your adventures with a premium Minitar CX glass lens.
- Navigate any scenario with automatic exposure, two aperture modes, zone-focusing, and controllable ISO settings.
- Compact sliding mechanism for easy & spontaneous snapshots.
- Use the flash for your after-dark excursions
Focal Length: 23 mm
Available Apertures: f2.8, f5.6
Shutter Speed: Auto (A) 30s to 1/250, Bulb (B) up to 30s
Flash: Lomomatic 110 Flash
Available ISO Settings: 100, 200, 400
Multiple Exposure: Yes
Tripod Mount: No
Cable Release: No
Battery: 1 x CR2
SKU: hp110col
$119.00; without flash, $99.00
110 Cameras Lovebug Bundle
Immerse yourself in the vibrant and nostalgic 110 world with this exciting 110 photography bundle!
- Choose your favorite Lomomatic 110 camera
- Select the baby 110 camera of your dreams
- Pick any three rolls of 110 film
- Get a FREE three-pack of 110 film tin cans
- Explore ultimate 110 creativity
Focal Length: 23 mm
Available Apertures: f2.8, f5.6
Shutter Speed: Auto (A) 30s to 1/250, Bulb (B) up to 30s
Flash: Lomomatic 110 Flash
Available ISO Settings: 100, 200, 400
Multiple Exposure: Yes
Tripod Mount: No
Cable Release: No
Battery: 2 x CR2
SKU: 110lovebug
Please create your bundle below, the price might change based on your selected products.
Fisheye Baby Metal Black
With a sleek black metallic design, the oh-so-adorable Fisheye Baby 110 Camera may be small, but it packs a 170-degree punch, shooting super-cool bulbous spheres on 110 film.
- Discover the super-wide, 170° fisheye perspective in miniature 110 format
- Shoots on perfectly portable 110 film
- Enjoy creative possibilities like multiple and long-exposures
- Take super-cool close-up snaps
- With a PC-flash socket to light up your indoor or after-dark shots
Focal Length: 10 mm Fisheye
Available Apertures: f8
Shutter Speed: 1/100 (N), Bulb (B)
Flash: PC - Flash Plug
Available ISO Settings: No ISO Adjustment
Multiple Exposure: Yes
Tripod Mount: No
Cable Release: No
Battery: No Battery Needed
SKU: fcp110bm
$34.90
Note: This camera with the same tech specs is available as the Fisheye Baby Bauhaus Edition Dressed in a bright blue, red and yellow coat at $34.90, and as the gleaming gold Fisheye Baby 110 Gold complete with a long gold-colored neck chain at $44.90.
Fisheye Baby Bauhaus Edition Dressed in a bright blue, red and yellow: It's lotsa fun, but not great for taking stealthy pictures!
How does Lomography’s current line of 110 cameras compare with the classics of the vintage era? Based on the user reviews published online, cameras such as the Lomomatic 110 Zebra Crossing and Lomomatic110 Bellagio (both are available with or without flash) deliver excellent image quality, are great for general shooting, are well finished, nicely made, and have convenient controls. In short, there are few complaints. However, in terms of price point and feature sets, these are upper-mid-level cameras, and Lomography does not yet offer anything to compare with, say, the beautifully designed Minox 110 S, a Minolta Zoom 110 Mark II, a fast-lensed Canon 110 ED, an exquisitely minuscule Rollei A110 or a Pentax Auto 110 interchangeable lens SLR system. Of course, one big advantage in opting for a Lomography 110 camera is that you’re getting a brand-new camera that’s covered by a new camera warranty. However, if you’re itching for an advanced upper-end 110 camera with lots of “personality,” for now you’ll have to take your chances on the used market.
You don’t have to be a Lomography fanatic to appreciate what this unique offbeat international company has accomplished in resurrecting the 110-cartridge format and bringing it back from the dead. They’ve revitalized what was essentially a deceased market in used 110 cameras, a category that includes dozens brilliantly designed, fine performing models, and resurrected 110 film sales and processing services. Perhaps even more important they’ve given adventurous photographers another way to express their creative passion and have fun with photography, thus enriching the entire field.
Last edited by a moderator:
I'm interested in hearing more about users' experience with the cameras and the films.
