lynnb
Veteran
This is probably old news elsewhere in the world, but Elle Australia fashion mag has used an iPhone 7 in portrait mode for the cover of its latest issue - an Australian first, if one can believe the hype.
In earlier times when medium format ruled commercial photography, photographers would duplicate their 35mm transparencies on medium format film to meet editorial requirements. After digital gained acceptance, it was common practice to scan transparencies at high resolution to arrive at file sizes of 50Mp to make the cut.
Now the iPhone is gaining acceptance for commercial work, I wonder if the Fuji GFX market will be mostly the wedding set and amateurs, rather than commercial users who can always rent a GFX when an iPhone doesn't meet requirements
Perhaps there was another motive with this Elle assignment: the iPhone (and consumer-looking cameras) slip under the radar of rent-seeking authorities who demand hefty location fees.
I'm also coming around to the idea that the iPhone is the modern-day equivalent of the original Leica. Sacrilege, I know
In earlier times when medium format ruled commercial photography, photographers would duplicate their 35mm transparencies on medium format film to meet editorial requirements. After digital gained acceptance, it was common practice to scan transparencies at high resolution to arrive at file sizes of 50Mp to make the cut.
Now the iPhone is gaining acceptance for commercial work, I wonder if the Fuji GFX market will be mostly the wedding set and amateurs, rather than commercial users who can always rent a GFX when an iPhone doesn't meet requirements
Perhaps there was another motive with this Elle assignment: the iPhone (and consumer-looking cameras) slip under the radar of rent-seeking authorities who demand hefty location fees.
I'm also coming around to the idea that the iPhone is the modern-day equivalent of the original Leica. Sacrilege, I know
mani
Well-known
Apple will have worked hard to make this happen - it's just marketing.
Prest_400
Multiformat
I'm also coming around to the idea that the iPhone is the modern-day equivalent of the original Leica. Sacrilege, I know
Quality of mid to uprange phones has been into the realm of sufficiency for a few years already.
On an 8x10, do look close and you may see some artifacting from the small sensor and processing. But, good enough.
A very useful tool. During college I went from a crappy phone to iPhone (a rather incremental change) and even the old one had an artistically acceptable point over IQ (nice way to call it smearing and loss of rsolution)
It is a Polaroid, videocamera with phone, fax, TV, record player, pc and even credit card.
A decade ago as a child I'd be amazed at what this slab does...
Sent from my iPhone using Tapatalk
x-ray
Veteran
I don't see it changing the commercial photo industry. Next year will be fifty years that I've been a commercial photographer. In the film days even medium format didn't eliminate the need for 4x5 and 8x10 film and 35mm had little impact overall except in journalism. The IPhone is just a toy and this cover was to say they did it.
x-ray
Veteran
Just try syncing your iPhone with studio strobes and then shoot 12 frames a second. A large sensor delivers much better tonality that photo editors want. It's like trying to make Minox negs look smooth and rich compared to 35mm or medium format. You might get lucky when all factors are in your favor but it's not going to make any impact.
sara
Well-known
No matter what is being used to shoot covers, I find that covers of fashion magazines - especially Vogue now are so boring.
I wish there would be more creativity rather than just shooting an easy portrait of an icon.
Can you imagine if a cover was shot on black and white film, with some concept. Would be so beautiful.
I wish there would be more creativity rather than just shooting an easy portrait of an icon.
Can you imagine if a cover was shot on black and white film, with some concept. Would be so beautiful.
michaelwj
----------------
I'm not going to argue about image quality, but the is no fundamental reason that you can't hook up studio strobes to your iPhone and shoot at 12 frames a second. The only bit of hardware missing is the connection between the strobes and the phone - the lightning port has the throughput for a flash sync and the sensor can shoot at close to 12fps (the iPhone 6 shoots full resolution at 10fps in burst - not sure about the 7). Everything else is software. If someone was keen, it could be a neat engineering project for a final year university student - a few wires to a lightning port, a bit of code, done!
Just saying...
Bill Clark
Veteran
Some info regarding ios 10:
http://www.imore.com/how-shoot-raw-photos-your-iphone-or-ipad
I have found making photographs of people is kind of like the production involved with live theater and movies.
http://www.imore.com/how-shoot-raw-photos-your-iphone-or-ipad
I have found making photographs of people is kind of like the production involved with live theater and movies.
x-ray
Veteran
Every advancement in technology in the iPhone carries over to larger sensor cameras too. They'll always stay ahead in quality. Point and shoot cameras are bettter by a big margin than the $30,000 Kodak DCM cameras of a few years ago. Look at what even the cheapest Nikon or Canon are like. Point and shoot digital cameras are fantastic with great lenses and you don't see them changing the commercial photo industry.
Timmyjoe
Veteran
Knowing what goes into one of those cover shoots, the camera/lens combo is a tiny part of what makes those images. Hours of styling, hours of make-up, hours of lighting & rigging, and the photographer's eye, all have much more to do with the final outcome when compared to the lens and capture medium (iPhone photo sensor). The iPhone, probably back to the iPhone 4S, had sufficient capture ability to pull off a cover of a fashion magazine.
I find this mostly Apple fan-boy hype.
Best,
-Tim
I find this mostly Apple fan-boy hype.
Best,
-Tim
Ko.Fe.
Lenses 35/21 Gears 46/20
How many females photo forums have. Maybe five here. None at Leica forum and APUG.
Why?
Why Annie Leibovitz is respected photographer while never learned about the gear?
Why Sarah Moon does what Annie Leibovitz does: "When I don’t know something, I ask - either my assistant or another photographer."
Why my wife can't learn all of the technicalities, but she does better portraits in AUTO with 5MP camera than I do with 19MP M-E?
Why our elder daughter learned Sony Vegas Pro in two weeks and Lightroom in two days, she is paid for her photogaphy, but she calls me about technicalities with her camera?
Maybe because so called "photo forums" are only place left where people are believing in gear? Photo forums are place of the worship. Camera is the God.
Why?
Why Annie Leibovitz is respected photographer while never learned about the gear?
Why Sarah Moon does what Annie Leibovitz does: "When I don’t know something, I ask - either my assistant or another photographer."
Why my wife can't learn all of the technicalities, but she does better portraits in AUTO with 5MP camera than I do with 19MP M-E?
Why our elder daughter learned Sony Vegas Pro in two weeks and Lightroom in two days, she is paid for her photogaphy, but she calls me about technicalities with her camera?
Maybe because so called "photo forums" are only place left where people are believing in gear? Photo forums are place of the worship. Camera is the God.
Lss
Well-known
I have the iPhone 6, and the camera on that one is pretty bad. I will likely get the 8+ (or whatever the next model will be called) next, and hopefully it will be significantly better.
ColSebastianMoran
( IRL Richard Karash )
iPhone in good light with a subject posing, not action. Good tool for the job.
Also excellent where you need extreme DOF.
And, the camera you have with you.
IHMO, photography is alive and well with the iPhone.
Also excellent where you need extreme DOF.
And, the camera you have with you.
IHMO, photography is alive and well with the iPhone.
mani
Well-known
Don't think that's true at all in this case - the whole point is they're focussing on 'the gear'. But it's just a stunt - it's been done many times before. "Hey take a look at this billboard! Shot on an iPhone!"
Like I said - it's just marketing.
And the photographer would've had 4 assistants, and 3 makeup and hair stylists, and another 2 people handling the lighting, and an Art Director and the Creative Director probably swung by, and a couple of retouchers working on MacBooks so that the editorial team could see live mockups, and a mobile canteen, and a couple of road crew with a large van to handle all the extra equipment. Maybe even a couple of employees from Apple Australia to make sure everything was going smoothly with their 'stealth' campaign, and because being on a photoshoot makes for a cool day away from the office.
As for the equipment - really, these days no-one really cares.
Ko.Fe.
Lenses 35/21 Gears 46/20
Mani, I think, the message is "go, Girl!". Do your own fashion shots, use iPhone and Instagram and check le Elle magazine for ideas.
I also think, the majority group of fashion photography consumers are now with iPhones as the source, not the Elle like magazines. So, Elle is trying to get on the train they lost a while ago.
I also think, the majority group of fashion photography consumers are now with iPhones as the source, not the Elle like magazines. So, Elle is trying to get on the train they lost a while ago.
Huss
Veteran
I looked at the iphone 7 and could not see where to put the film in it so I lost interest.
newfilm
Well-known
I remember a few years ago there was a hype in "micro film production", em, "movement" where artist/film maker shoot movies through a phone (nokia or something), and everyone is saying oh wow the day is here we all can make Hollywood movies with just a phone! But making movie was a really involving task, the story telling, rig to strap to achieve fluid camera movements, rails to setup, lighting, post processing etc etc...
I suppose that producing a photography for a magazine are similarly involved, and most importantly the surrounding systems that need to play along with the medium (someone already mention with witty engineering one can hook the phone to strob, etc), not arguing that it cannot be done, but why? the ergonomic of shooting fashion photography with a phone I would imagine it will be clumsy at best?
a friend once told me, there are two ways to scratch your own nose, one way is to raise your hand and scratch it with your finger, another way is to raise your arm around the back of your head and reach your nose to scratch it, both does the job
I suppose that producing a photography for a magazine are similarly involved, and most importantly the surrounding systems that need to play along with the medium (someone already mention with witty engineering one can hook the phone to strob, etc), not arguing that it cannot be done, but why? the ergonomic of shooting fashion photography with a phone I would imagine it will be clumsy at best?
a friend once told me, there are two ways to scratch your own nose, one way is to raise your hand and scratch it with your finger, another way is to raise your arm around the back of your head and reach your nose to scratch it, both does the job
infrequent
Well-known
Yeah because the most used camera in the world needs more "marketing".
mani
Well-known
Wow. You really think Apple doesn't do marketing? Doesn't advertise their products? You realize that the last figures available for Apple's ad spend were almost 2 BILLION dollars? That was for 2016, and since then experts reckon they may have increased that figure by up to 50%
Anyway, I have a feeling I'm done with this thread.
Ranchu
Veteran
It's more likely he was objecting to the marketing, rather than saying they don't do any. Anyway.