Modernizing the ‘Kodak Moment’

[imokruok]

This was an interesting article in the NY Times today about Kodak and its marketing strategy, focused on social sharing as the new "Kodak moment." Two clips:

Kodak wants to present its digital cameras, digital picture frames and video cameras as “emotional technology,” Mr. Hayzlett said, reflecting how “we want to come back to the core of who we are” as a marketer that “knows how to turn up the schmaltz back to 11.”

and...

Leaner costs was a reason that Kodak gave in January when it reported that it had earned a profit in the fourth quarter, its first profit in five quarters. Sales of digital products rose 12 percent while sales of traditional, film-based products declined 10 percent.

http://www.nytimes.com/2010/04/26/business/media/26adco.html