Samsung i-Function Lens

Samsung is determined to be a player in this industry. Sometimes it takes a new entrant to shake things up. I applaud them. Interesting idea.
 
This is certainly an "outside the box" system. I'm intrigued by the f2.0 30mm.

yours
FPJ

Same here. I wonder if that lens will be made to keep cost down, or produced with a quality image in mind. The ability to control main functions without taking eye off of screen/viewfinder and being able to control things via a simple/well practiced movement is a big plus and something that appeals to me. One negative is the low resolution electronic finder.
 
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