Seven in Ten Canadians now use a Digital Camera
Friday, 14 September 2007
In a recent study investigating the picture taking habits of Canadians, seven in ten (68%) respondents told research firm Ipsos-Reid they typically use digital cameras (66%) or camera phones (3%) to take their pictures while one in six (17%) typically use film while 14% said they do not take pictures.
The study, which was paid for by Kodak, also found that Canadians are snapping a lot more pictures but still using traditional means to show and share them.
As one might expect, usage of digital cameras falls among older Canadians. Almost nine out ten Canadians aged 18 to 34 (87%) reporting that they use digital photography, compared to three quarters 74% of Canadians aged 35 to 54, and 44% of Canadians aged 55 and older (compared with film photography at 27%).