keithwms said:
That's not what I'm getting at. And frankly I think it's a bit too cynical an assessment! People simply want good photos for less money. Is it so wrong? They want to have their cake and eat it too.
Well, cynical or not, it's the truth. People do NOT want good photos. People want photos. They will settle for TERRIBLE photos and love them. I am shown and emailed photos my friends and relations have taken with cell phones - hideous! They love them. Call me cynical, that's fine. But people like crap. Pure crap. They have ZERO interest in 'good photos'. They just want photos.
10 years go, dSLRs were far out of reach of most casual consumers, they were shooting with coolpixes and such. Now the cost of a "low-end" dSLR is actually lower that the "high end" p&s cameras, so of course people are looking more seriously at the former. A new consumer class is born: the "prosumer" or whatever you want to call it.
This happened before. From the mid 1950's to the late 1960's, the middle and upper middle classes discovered slide projectors and SLRs (and also cassette recordings and Super 8 movies) and they went nuts. This was the age of Kodachrome and Nikons. Look at the camera magazines from that era; they didn't cater as much to the clued-in 'enthusiast', they catered to the newbie.
So we see some of the more well-heeled buyers getting into dSLR territory again. But that's still not your average consumer, any more than it was in the Kodachrome years. Most people back then had a Keystone 126 cartridge camera and were happy with it - and most people today are thrilled with their cell phone camera or happy snap low-end Canon digicam.
OF COURSE less expensive products will always sell in larger numbers, that is basic economics. But that effect is keeping companies alive and fueling new research. With a little bit of perspective, one clearly sees that the price of technology behind more expensive cameras is indeed coming down... slowly. When it reaches the ~$500, that is the the threshold of impulse buying in the U.S.! And people want more camera for their buck, so...
No, again - people (and by this I mean Joe Sixpack) do not want more bang for their buck. They want a photo. They want it cheap. AND they want it small. Put it in a pocket or purse, or better yet, make it part of the cell phone they carry around everywhere anyway. Lower-priced digital SLRs are attracting more people into trying them that are disposed to learning more about photography anyway, and that's a good thing, but they hold no interest to the average Joe.
Sure people are using p&s cams in large numbers but... hey, those cameras are in some ways delivering better performance that the first dSLRs did, at the sensor end. It's just that the CoC is too small for good spatial rendering. Most consumers don't know what a CoC is, but guess what, I know a lot of people who don't know a CoC from a CoCK but ask me what do I need to buy to get the blurry backgrounds?!
No, only the people who have more than a vague interest in photography ask things like that. Most don't even notice the blurry backgrounds or the deep DoF that most digicams render.
Your friends may well ask you such things, but Joe Sixpack burps in your general direction and heads for the fridge to get another beer.
As for the "low end" dSLRS... well I think some people need to just shut up and take photos. I have a d40x, it was way less expensive than several p&s cameras, and it's a great piece. I personally know of a good half dozen people who sought my advice on whether to buy it after seeing that I was pleased (or dare I say, astonished?) with it. It is selling like hotcakes. Would this have happened if it had been introduced 5 years ago at a $1000 price point? Of course not.
My parents would not have bought it. They loved their Kodak Disc camera. They thought my photos looked great, but they had no interest in things like focusing, setting exposure, deciding what f-stop to use, etc. They just wanted to take a picture. And that is what 99.99% of all people want. A) to take a picture and B) to be able to keep the camera in their pocket.
I leave you with one final observation from the lab where I make my living dreaming up new solid state devices. The current sensor and LCD technology on the shelf is totally rudimentary: there will be many more revolutions in digital imaging before we're done. And each revolution will be eye candy to the consumer and make them want to ditch their older camera. What won't change much is the glass, but the sensors and LCDs will go through many more revolutions and the technology will inevitably filter dwn to "the masses."
You may know tech, but you don't know people. People are not interested in learning technology - they just want to use it - and only when it fits their lifestyle, which is increasingly dumbed-down for them. They want big TV sets, they don't want big cameras. For years, people stopped taking photos altogether, compared to the days of Kodachrome. That's because 110 was on the wane, APS was dying, and 35mm cameras, even PnS single-use cameras, were more than they wanted to carry around. Now they are taking photos again, and with new websites like Facebook and Flickr and MySpace, everybody suddenly wants photos of the places they do and the people and things they see. That's cool. But if it does not fit in pocket, it isn't going with them. These people are not going to be seduced by dSLR cameras at incredibly low prices - THEY ARE TOO BIG.
You and I are enthusiasts. Our friends tend to be technology buffs and intelligent enough to grasp the benefits of a big sensor and a dSLR. We get it. We're not the market. The market is a big gigantic idiot with barely enough sense to pour piss out of a boot with the instructions on the bottom. Manufacturers serve the market - they have to. That's not cynical - that's being realistic.