wgerrard
Veteran
...if Olympus wants to swim in the big pool where the big boys are, they have to come up with an offering that utilizes larger sensor.
I'd think Olympus wants to swim in a pool of its own design. I.e., it wants its camera to be identified with a certain quality that cannot be obtained elsewhere, regardless of sensor size. A corporation has no motivation to take on the "big boys" unless there's profit in it.
Consider Leica. They certainly have acquired a reputation for products with a "certain quality", yet their product line is very small. If they were out to take on the big boys, we'd be buying Leica DSLR's.
Apple is another good example. For years, people in the tech press rung a lot of story mileage out of asking if Apple could bring down Microsoft. Yet, Apple has never really tried to take down Microsoft, at least under Jobs. People buy Apple products because they believe they are getting something that is not available elsewhere.
The goal in business is to sell more of your stuff, not necessarily to destroy the other guys.