jaapv
RFF Sponsoring Member.
German culture has a strong element of wanting to be the best and to own the best and to show off the best. That's not exclusive to Germans but I'd say it is more prevalent in Germany than other European cultures except maybe Italy. Nothing but the best will do. That is the ethos of the company and it's highly sucessful in marketing that philosphy to Germans which keeps it in business as an independant company. It's not mainstream enough to appeal to the mass marketers which makes it's an unlikely target for takeover by bigger companies.
That is a rather sweeping generalization for a federal state with at least a dozen different cultures within its borders. Interestingly Mercedes for instanceis built in Schwaben, which, having lived there, I would call the lest ambitious of all german states. Anyway, I think this feeling of wanting to be the best is a general human emotion, see the recent world championship football...😉