Retrotech68
Established
This is interesting! I just learned that a Portuguese bank has a online advertising campaign and newspaper adverts that use the image of the solitary, mid-aged, wandering photographer (the chap even rides an adventure touring motorcycle) as the ultimate embodiment of ‘coolness’ to sell one of their financial products:
https://www.cgd.pt/site/caixazul/Pages/Entrar-no-Servico-Caixazul.aspx
I don’t even know whether ‘João Castro’ is a fictional character, created by the advertising company working for the bank, or a real photographer.
What I found interesting is the presence of two rolls of film in the main 'poster' (despite the fact that the man is using a large DSLR in the first seconds of the video). I am told this is even more apparent in the press version of the advert, obviously because there's no video obscuring the two rolls in the background.
I would like to know what led the marketing guys to include those two rolls in the picture...
As for the rest, I have no relation whatsoever to the bank and even find the campaign/advert quite uninspired.
https://www.cgd.pt/site/caixazul/Pages/Entrar-no-Servico-Caixazul.aspx
I don’t even know whether ‘João Castro’ is a fictional character, created by the advertising company working for the bank, or a real photographer.
What I found interesting is the presence of two rolls of film in the main 'poster' (despite the fact that the man is using a large DSLR in the first seconds of the video). I am told this is even more apparent in the press version of the advert, obviously because there's no video obscuring the two rolls in the background.
I would like to know what led the marketing guys to include those two rolls in the picture...
As for the rest, I have no relation whatsoever to the bank and even find the campaign/advert quite uninspired.
charjohncarter
Veteran
I guess they thought film was 'cooler' than digital cards.
Retrotech68
Established
That's my guess too. Film just adds to the general 'coolness' factor and emphasizes the whole message, I think. Anyway, it is great to see film rolls in an ad, especially one that is not directly related to photography.
charjohncarter
Veteran
I love seeing film cameras, film ID borders, and film in packing in ads.
lam
Well-known
His expression says;
"What, you want me to put these film cartridges in my NIKON?"
"What, you want me to put these film cartridges in my NIKON?"
Teuthida
Well-known
konicaman
konicaman
Retrotech68
Established
I like the cartridges too, but don't think it is the same fellow. I am told the man in the advert is just an actor. "Castro" is a fairly common family name in Spain and Portugal.
David Hughes
David Hughes
Hi,
Being cool and knowing what you are doing are often two entirely different things. Look at what happens when cool politicians get elected...
Regards, David
Being cool and knowing what you are doing are often two entirely different things. Look at what happens when cool politicians get elected...
Regards, David
sanmich
Veteran
It may also be a question of the easiness of identifying the subject.
Look at the symbols used for cinema, trains, or speed cameras on the road. They are a bit funny because a train, or a speed camera don't look like this for long while now.
Look at the symbols used for cinema, trains, or speed cameras on the road. They are a bit funny because a train, or a speed camera don't look like this for long while now.
candidcameraman
Member
Hummm
Hummm
I wonder how he is going to put 'them' rolls in his DSLR? He clearly uses a digital camera in the opening of the TV ad... just saying
Hummm
I wonder how he is going to put 'them' rolls in his DSLR? He clearly uses a digital camera in the opening of the TV ad... just saying
zauhar
Veteran
Hey, he's holding a film camera in the print ad.
I'm glad the OP brought up this wondrous distraction to take my mind of the storm outside. ;-)
Randy