I seem to recall somebody in another RFF thread, who claimed to have insider information, say that Kodak scaling back their production facilities during their hard years - a necessary business move - has now made it hard to produce new supply to meet demand. The demand supposedly isn't at a level that would justify the capital costs of expanding production, so they're in this no man's land of having increasing demand but not enough to increase supply to match. Film will never again hold the popularity it did during the 20th century because the consumer market - which prioritizes convenience over quality - is almost entirely digital. But will demand reach a point where Kodak can reinvest in expanding manufacturing? I hope so. I'd also like to see new companies and revivals of old companies so that Kodak doesn't have a monopoly on color, but I imagine the startup costs are so high and the market so niche that it's a tall order for any new player.