Are Leicas really too expensive? And what about Nikons? History tells the tale!

Leicas have always been expensive, but is Nikon far behind?
Comparing old and current prices for both reveals amazing insights!

By Jason Schneider

If you haven’t shopped for a Leica lately and want to experience sticker shock, just cruise one of the major photo retailer’s websites and check out the current prices being asked for new Leica cameras and lenses. While nobody doubts that Leica turns out unique and exceptional cameras and superlative optics, are their prices now out of line with other top companies in the imaging space? Have they outpaced even rampant inflation? To put it all in perspective we’ve compared Leica and Nikon prices from the 1950s to the present and converted them all into 2023 dollars to reveal some surprising facts.

Leica I (Model A) with 50mm f-3.5 Elmar.jpeg
Leica I (Model A) of 1925 was the first Leica sold to the public. At an initial price of $75.00 it certainly wasn't cheap (see text).

The very first Leica, the Leica I (Model A) was initially priced at $75.00 when it debuted in 1925. It was a princely sum, equivalent to $1,303.40 in 2023 dollars. Three years later, in 1928, E. Leitz Wetzlar upped the price of the “Leica A” to $95.00, equivalent to a staggering $1,689.59 in 2023 dollars. And remember this was for a spartan, minimalist “precision miniature” 35mm camera with a non-interchangeable, scale focusing 50mm f/3.5 Elmar lens and timed shutter speeds ranging from 1/20-1/500 sec. Obviously, this camera was intended for well-heeled connoisseurs, not for the mass market. However, it sold remarkably well despite its steep price because it was a unique, meticulously crafted camera with a timeless, ergonomic form factor, that was capable of outstanding performance—a formula for success Leica has steadfastly pursued even up to the present day.

To give you the best idea of how Leica and Nikon prices have evolved over the years it helps to select a line of products that has remained more-or-less comparable for several decades—it will not do to compare, for example, the prices of top-tier 35mm rangefinder cameras with those of late model DSLRs or today’s most advanced mirrorless marvels. Fortunately, there are two great lines of 35mm analog cameras that have retained their discrete identities over the course of more than 5 decades, the Leica M series (1954 to the present) and the Nikon F series (1959-2018). Note: Since it’s nearly impossible to determine actual selling prices for cameras, which are largely undocumented except possibly in ads, we’ve compared official factory prices, which reveal the broad trends. Many cameras and lenses, including those listed here, are often sold at discounted prices and in general it’s fair to say that Leica items are more often sold at list price or with smaller discounts than Nikon items. We therefore advise caution in drawing conclusions based on direct comparisons.

Price evolution of the Leica M

The landmark Leica M3 was introduced in 1954 at the price of $288.00 body only ($3,178 in 2023 dollars) and $447.00 with 50mm f/2 Summicron lens (a hefty $4,931.91 equivalent in 2023 dollars!). By April 1959 the price of a Leica M3 with a first generation 50mm f/1.4 Summilux lens was $468.00, equivalent to $4,80626, in 2023 dollars, a teensy price drop compared to 1954 when you factor in the faster lens. However, by 1962, a Leica M3 with (improved 2nd generation) 50mm f/1.4 Summilux would set you back $513.00, or $5,075.23 in 2023 dollars, and by 1965 the same outfit sold for $516.00, a slight drop to $4,908.57 in 2023 dollars. For the record, in 1965 a new Leicaflex (the original 1964 model now known as the “Standard”) was priced at $406.00 ($3,862.17 in 2023 dollars) body only, and $585.00 ($5,564.94 in 2023 dollars) with 50mm f/2 Summicron-R lens.

Leica M3 double stroke with collapsible 50mm f:2 Summicron.JPG
The landmark Leica M3, double stroke version shown here, cost $447.00 with collapsible Summicron lens in 1954, but that was a pile of dough!

By 1968 you could buy a new Leica M3 or M4 body (take your pick) for the grand sum of $288.00 ($2,521.46 in 2023 dollars) or an M2S (an M2 with self-timer) body at the bargain price of $249.00 ($2,180.01 in 2023 dollars). The newly released Leicaflex SL was then priced at $465.00 body only, or $639.00 with 50mm f/2 Summicron-R ($4,071.11 and $5,594.49 in 2023 dollars respectively). Prices jumped a bit in 1969 with the Leica M4 with 50mm f/1.4 Summilux rising to $612.00 ($5,116.61 in 2023 dollars), and the price of a Leicaflex SL with 50mm f/2 Summicron increasing to $738.00 (a whopping $6,170.03 in 2023 dollars).

Leica M5 with 50mm f:2 Summicron.JPG
The Leica M5, shown here with 50mm f/2 Summicron lens, was a fine camera, but considered inelegant. Its high price didn't help sales either.

By 1972 the Leica M5 arrived, and its initial price was $675.00 body only ($4,874,40 in 2023 dollars) and $948.00 with 50mm f/1.4 Summilux lens (a hefty $6,845.83 in 2023 dollars). If you think that’s high, only 2 years later in 1974 the M5/Summilux combo was priced at $1,320.00, equal to a staggering $8,479.91 in 2023 dollars! Many complained that the Leica M5 was “inelegant” and “un-Leica-like” but its high price surely contributed to its lack of success in the marketplace as well. By the way, the last of the Wetzlar-made Leicaflexes, the SL2, was priced at $987.00 body only, equal to $6,340.66 in 2023 dollars.

Leica M6 with 50mm f:1.4 Summilux-M.JPG
Leica M6 of 1984 looks gorgeous in black with matching second generation 50mm f/1.4 Summilux that was in production from 1961-2004!

The brief tale of the Leica M6, which debuted in 1984, is also fascinating. In January 1985 it was selling for $1,497.00, equivalent to $4,219.42 in 2023 dollars, but by March 1986 it shot up to $2,100.00 ($5,702.41 in 2023 dollars), and by July 1989, it is referenced by at least one reliable source at $3,375.00 (equal to a mind-blowing $8,312.00 in $2023 dollars). Judging by that standard, the forthcoming beautiful new black 2023 edition of the Leica M6 qualifies as an absolute bargain at a mere $5,295.00 and it even comes with a presentation box and a leather Leica strap! Or, for only 400 bucks more ($5,695.00), you can snag a classic black or chrome Leica MP, originally billed as a metered manual exposure version of the late lamented autoexposure M7. Finally, if you don’t need no stinkin’ meter (or its telltale front-mounted battery compartment cover) you can save a blistering 100 bucks (compared to the MP), by opting for the last of the meterless Leica Ms, the timeless classic Leica M-A, in your choice of black or chrome.

Is a new analog Leica M expensive? Sure, but that’s a Leica tradition that goes back nearly 100 years, and the current prices do not, in my arrogant opinion, reflect an excessive escalation when you factor for inflation over the last half century.

Price evolution of the Nikon S and Nikon F

Nikon (Nippon Kogaku) was Leica’s most successful rival in the glory days of elite interchangeable-lens rangefinder cameras in the mid-1950s, though by the late ‘50s Canon also became a leading contender. Sadly, the Zeiss Contax never really evolved beyond the lovely Contax IIa/IIIa of 1950 (a simplified, more reliable iteration of the prewar Contax II and III) and it was ultimately discontinued by 1961.

Nikon S2 with 50mm Nikkor-H.C lens.jpeg
Gorgeous Nikon S2 of `1954-1956, shown here with 50mm f/2-H.C Nikkor was first Nikon with 24 x 36 format and life-size 1:1 viewfinder.

The first Nikon to really compete head-to-head with the Leica M3 and M2 was the Nikon S2 of the md ‘50s. It was the first Nikon to provide a standard 24x36mm full frame format, and the first with a large life-size 1:1 viewfinder with a single, fixed, etched frame line for the 50mm lens, and a ratcheted single stroke film wind lever. Like its predecessors, the Nikon S and Nikon M, the S2’s in-body rotating bayonet lens mount and rangefinder mechanism are based on (but not identical to) those in the Contax. However, Nikon’s engineers wisely chose to use a Leica type rubberized cloth horizontal focal plane shutter instead of the Contax’s pesky and more complex vertical metal slat roller blind shutter—and the S2 also had its top shutter speed raised to 1/1000 sec to be competitive with the Leica.

The price of a Nikon S2 in 1955 was $299.50 with 50mm f/2 lens (equal to $3,329.24 in 2023 dollars), and $345.00 with the iconic 50mm f/1.4 Nikkor-S.C ($3,835.02 in 2023 dollars). The latter is about $1,000 2023 dollars less than a comparable Leica M3 with 50mm f/1.4 Summilux, ana in line with the general notion that Nikon cameras cost roughly 30% less comparable Leicas at that time.

Nikon SP with 50mm f:1.4 Nikkor-S.jpeg
The glorious Nikon SP of 1957-1960, shown here with iconic 50mm f/1.4 Nikkor-S lens, was the last and most advanced rangefinder Nikon

The most advanced Nikon rangefinder 35, the grand and glorious Nikon SP of 1957-1960, which famously has a full array of projected, user selected parallax compensating frame lines for lenses 50-135mm and a separate wide-angle finder usable for 28 and 35mm focal lengths, was undoubtedly the closest thing to an archrival the Leica M-series ever had. And in 1958, Nikon also unveiled the Nikon S3, a simplified, lower cost model, with a life-size viewfinder and fixed etched frame lines for 35mm, 50mm, and 105mm lenses. In 1958, the Nikon SP with 50mm f/2 lens was priced at $369.50 (equal to $3,861.50 in 2023 dollars) and $415.00 with a 50mm f/1.4 Nikkor-S.C (the equivalent of $4,337.00 in 2023 dollars. The “economy” Nikon S3, was offered at $309.50, a paltry $3,234.46 in 2023 dollars. Conclusion: in the heyday of the elite rangefinder 35 Nikons were not exactly cheap, but you could save about 30% by opting for a Nikon camera as opposed to a Leica. Of course, that doesn’t take into consideration which one you’d rather shoot with. Personally, I’d pick the Leica M3, which (for me) has better ergonomics and handling and a brighter, crisper, range/viewfinder, albeit with fewer frame lines than the SP. As for Nikons, I’ve always been partial to the S2, a masterpiece of understated precision with a wonderful (and uncluttered) life-size viewfinder.

Nikon F with plain prism and 50mm f-1.4 Nikkor.jpg
The Nikon F of 1959, shown here with plain prism and legendary F-mount 50mm f/1.4 Nikkor-S lens, sparked the SLR revolution the '60s.

When the Nikon F debuted in 1959 it created a sensation and revolutionized the photographic marketplace. Nikon’s first SLR was a rugged full system camera with an interchangeable prism and focusing screens, a large bayonet F mount, a titanium foil focal plane shutter, a fully removable back for mounting professional accessories including motor drives, and a single stroke ratcheted film advance lever. It was, in short, the pro SLR version of Nikon’s top-tier rangefinder cameras and by 1962 it was complemented by a full line of F/mount lenses ranging from a 21mm ultrawide to a 1000mm super-tele. The interchangeable prism allowed Nikon to offer a succession of ever more sophisticated coupled meter prisms allowing users to upgrade their cameras as new and better TTL metering systems were developed, a striking example of non-obsolescence that attracted many pros and serious enthusiasts and helped establish the Nikon’s reputation as the top professional SLR.

Nikon F2 with 50mm f:1.4 Nikkor-S and DP 1 prism.jpeg
The Nikon F2, 1971 successor to the Nikon F, shown here with 50mm f/1.4 Nikkor-S and DP 1 meter finder, is one of the best SLRs of its era.

The original 1959 selling price for a Nikon F with plain prism and 50mm f/2 lens was a surprisingly low $186.00, equivalent to a measly $1,901.18 in 2023 dollars. However, by late 1963, the Nikon F was evidently such a hot item that the prices had skyrocketed to $233.00 body only with standard prism (equal to $2,274.79 in 2023 dollars) and $90 ($878.68 in 2023 dollars) for a 50mm f/2 lens, and a whopping $155.00 ($1,513.27 in 2023 dollars) for a 50mm f/1.4 Nikkor. Soooo…the most popular combo, a Nikon F with the 50mm f/1.4, would have set you back $388.00, a stupendous $3,788.07 in 2023 dollars. The follow-up Nikon F2 (1971-1980) was listed in 1972 at $660.00 with Photomic finder and 50mm f/1.4 Nikkor-S (equal to $4,766.08 in 2023 dollars) though discounts were widely available.

The Nikon F6: Last of the line, maybe the best, and a bargain to boot!

The Nikon F6 (2004-2020) was Nikon’s ultimate flagship 35mm SLR, a pro-caliber machine that incorporated all the latest advances. These included an 11-area AF system with 9 cross-sensors that provides exceptional speed and performance, a rugged, weatherproof die-cast chassis with magnesium alloy covers, 41 Custom Settings with a customizable function button, a high-tech Kevlar and aluminum alloy 150,000-cycle shutter with speeds to 1/8000 sec, an improved 1005-pixel Color Matrix Metering System, and i-TTL Balanced Fill-Flash and Creative lighting System functions. Other features: 7 interchangeable focusing screens, maximum burst rate of 5.5 fps (8 fps with optional MB-40 Battery Pack), and full viewfinder information. The last reliable selling (not list!) price we could find for a brand-new Nikon F6 body is $2,549.00 in 2019 ($3.011.29 in 2023 dollars) though it was widely available at $100-$200 less during its last 10 years of production. These days you can snag a clean fully functional Nikon F6 for about a grand on the top online auction sites; about $100-$200 more for one with a 50mm f/1.4 Nikkor. If you’re a film dinosaur like me, that’s a pretty good deal on a truly great camera.

Nikon F6 with 50mm f-1.4 G.jpeg
Last of the Nikon F line, the Nikon F6 off 2004-2020, shown here with 50mm f/1.4D AF Nikkor, may well be the ultimate analog SLR of all time.

An addendum on 50mm f/1.4 Summilux price evolution

As you may know, the original 50mm f/1.4 Summulux-M of 1959 was based on the old Summarit optical formula, and it’s a nice lens with pleasing rendition (especially for portraiture) but it’s not nearly a sharp as the exceptional revised version of 1961-1962 that was designed by the legendary Dr. Walter Mandler and remained in production until it was replaced by the 50mm f/1.4 Summilux-M ASPH. in 2004!

50mm f:1.4 Summilux-M type 1.jpg
The first 50mm f/1.4 Summilux of1959-1960, aka the Type 1, was based on the Summarit. It's a nice lens, but not as sharp as its successor.

Well, the original 50mm f/1.4 Summilux debuted at $188.00 in 1959 (equivalent to $2,033.42 in 2023 dollars), increased to $216.00 for the new version in 1962 and 1964 (equivalent to $2,136.94 and $2,074.70 respectively in 2023 dollars), and decreased to $210.00 in 1965 (equal to $1,997.67 in 2023 dollars). After some further fluctuations it settled down to $229.00 in chrome, and $252 in black in 1969 (equivalent to $1,914.55 and $2,106.84 respectively in 2023 dollars). Near mint used examples of the second version of the non-ASPH. 50mm f/1.4 Summilux are currently available on the top online auction sites at around $2,500-$3,000 per copy, so you’d have to say they hold their value very well.

50mm f:1.4 Summilux version 2.jpg
The second iteration of the 50mm f/1.4 Summilux that debuted in 1961 is superb, a timeless classic that was in production until 2004!

The latest Summilux-M: Hyperinflation, or just that better costs more?

50mm f:1.4 Summilux-M ASPH. 2023 Edition.jpg
The forthcoming Summilux-M 50mm f/1.4 ASPH. of 2023 is pricey, but it may be the best M-mount Summilux ever and it gets down to 1.5 ft.

The new Leica Summilux-M 50mm f/1.4 ASPH. Lens (Leica M, Black, 2023 Version) is of course an optically upgraded lens and may well be the finest 50mm f/1.4 Summilux in M-mount that has ever been produced. Featuring virtually the same superlative optical formula as the classic Summilux M ASPH. introduced nearly 20 years ago, the new lens offers a few notable updates. Perhaps most significant, like the APO-Summicron-M 35mm f/2 ASPH., the revised 35mm Summilux-M features close-focusing down to 1.5 feet (enabling compelling closeups that can be focused in Live View on digital Leica Ms) thanks to a newly developed patent-pending double cam focusing unit. Also new are an eleven-bladed diaphragm for enhanced bokeh when stopped down, and a built-in retractable circular lens shade. Not surprisingly, acquiring the latest, most flexible, and maybe the best 50mm Summilux-M ever comes at a price, namely $4,495.00 in 2023 dollars, and you may have to wait a bit because it’s just been announced, and is currently listed as “coming soon.” The upside: The previous version, which looks stunning in silver (still currently available but out of stock) costs $300 more!

A realistic end-user’s choice in 1963: Leica M3 vs. Nikon F

In 1963, 4 years after the introduction of the Nikon F, a Nikon F with plain prism and 50mm f/1.4 Nikkor was priced at $388.00, and 9 years after the Leica M3 debuted, it was priced at $513.00 with a (superb generation 2) 50mm f/1.4 Summilux. The difference in 1963 dollars is $125, which doesn’t sound like it would be a game changer for many buyers, but it represents a whopping $1,220.38 in 2023 dollars. Indeed, that’s one reason the Nikon outsold the Leica by more than a 10:1 ratio!

At the time, the 50mm f/1.4 Summilux was the finest series production f/1.4 lens in the world, but the 35mm SLR was in its ascendency due to its greater optical flexibility, TTL viewfinder, and inherent freedom from parallax at all distances. Its lineal descendant, the DSLR, remained the dominant camera type among serious shooters until a few years ago when the mighty mirrorless finally took its place.
 
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Shoot, used classic M6s were ~$1000 plus or minus all the way into the 2010s. Other Ms like M4-2 were less...even for pristine ones.
....well that is 13 years ago. People these days even school kids are walking around with a $1k cell phone in their pocket. I bought my first Leica when i was a university student. My parents clothed & fed me & put a roof over my head. I didn't own a car. That used M2 cost a month of summer wages, and was 1/3 of a years university tuition. Come to think of it, it was the most expensive thing owned at the time.
I think they are valuable because they (Leica M film cameras) still do what they were designed to do. That said I think all those 50s,60s,70s cameras (Leicas Nikons & others).....are still tools that could capture a Pulitzer prize winning image, no matter whether a $100 Nikon F or a $1500 Leica M4.
 
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True, although from late 80s to 2010s is a 30+ year period where Ms were flat.

For the reverse perspective, $1k today is ~$400 in 1989 money.
 
This is a fascinating topic, since it literally hits us where we live. I've played with it a bit myself. One thing I realized right away was that converting prices to "2023 dollars" isn't as straightforward as it seems. These conversions are usually based on what the Bureau of Labor Statistics (home of the official Consumer Price Index) calls "a market basket of consumer goods and services" which include food, housing, and fuel. The kicker: These items make up a significant portion of monthly expenses for most of us... but for the well-off folks who have been Leica's target market from Day 1, they're just a drop in a vast bucket of income. That means that Leica price changes that are astronomical in terms of "consumer" spending are insignificant by the standards of the very rich people for whom they're actually marketed.

To avoid that, one way I decided to look at the subject was from the viewpoint of "What would you buy instead?" This turned out to be surprisingly tricky, since there are few head-to-head matchups available. Schneider chose the Leica M3 vs. the Nikon S2; to get a better match in terms of photography features, I decided to look at the year 1967, when the Leica M4 was just becoming generally available and its closest competitor, the Canon 7s, was beginning to fade into the sunset. In terms of price, the best data I could find (from scouring old ads and the Modern Photography buying guide) was that the M4 with a 50mm f/1.4 lens was almost exactly 50% more expensive than a 7s with a 50mm f/1.4 lens. (Claim the Leica lens was incomparably better if you want, but that isn't borne out by in-period tests.)

As photography tools, these two are surprisingly close. Both have long-base rangefinders and parallax-compensating bright-frame viewfinders for lenses from 35mm to 135mm, with both companies offering wide-ranging lens lineups. They both have roller-blind focal plane shutters with speeds from 1 to 1/1000 sec. They're both well-made and durable; Leica fans might claim the M4 displays more craftsmanship, but I never liked that extra push it needs right at the end of the wind stroke; the 7s advance seems to me smoother and quieter throughout. And its shutter doesn't make that annoying bouncing-ball-bearing noise at 1/8 sec.!

For your 50% price premium, the M4 did give you several features that genuinely aided photography. The range/viewfinder, with its sharp-edged rangefinder patch, was somewhat brighter, dramatically clearer, and much more pleasant to use. Better yet, the Leica selected the correct finder frame for each lens automatically; with Canon you had to select it manually using a dial on the top. (Auto-selecting finder frames are a feature that never seemed to spread beyond the M Leica and its cousins such as the Minolta CLE; the only other 35mm rangefinder camera I can think of that offered this feature was the Kodak Retina IIIS, of all things! Anybody know of others?)

On the other hand, to get these significant photographer-friendly benefits, you had to give up the Canon's burn-proof stainless steel shutter curtains, its more convenient film loading (no separate baseplate to juggle!) and its limited but very useful built-in CdS meter.

So if you wanted a top-end 35mm rangefinder camera in 1967, you had two reasonable choices: the Leica, with a much nicer viewing system, more prestige, and more resale value, for 50% more money... or the Canon, with more convenience features and a significantly lower price. Today? If you want a system rangefinder camera that you can buy new, there aren't any choices: you pay what Leica wants, or you don't play. (I absolutely love my Pixii A2572, but I don't claim it's a head-to-head competitor to the Leica M11 the way the 7s was to the M4...)

(Bonus pricing fun fact: Another time when I looked at this, I found that the then-current Leica M10 with 50mm f/2 APO-Summicron cost more than the national average in-network price for an appendectomy. Leicas have always been more expensive than most other comparable cameras, but now they're more expensive than surgery...)
 
This is a fascinating topic, since it literally hits us where we live. I've played with it a bit myself. One thing I realized right away was that converting prices to "2023 dollars" isn't as straightforward as it seems. These conversions are usually based on what the Bureau of Labor Statistics (home of the official Consumer Price Index) calls "a market basket of consumer goods and services" which include food, housing, and fuel. The kicker: These items make up a significant portion of monthly expenses for most of us... but for the well-off folks who have been Leica's target market from Day 1, they're just a drop in a vast bucket of income. That means that Leica price changes that are astronomical in terms of "consumer" spending are insignificant by the standards of the very rich people for whom they're actually marketed.

To avoid that, one way I decided to look at the subject was from the viewpoint of "What would you buy instead?" This turned out to be surprisingly tricky, since there are few head-to-head matchups available. Schneider chose the Leica M3 vs. the Nikon S2; to get a better match in terms of photography features, I decided to look at the year 1967, when the Leica M4 was just becoming generally available and its closest competitor, the Canon 7s, was beginning to fade into the sunset. In terms of price, the best data I could find (from scouring old ads and the Modern Photography buying guide) was that the M4 with a 50mm f/1.4 lens was almost exactly 50% more expensive than a 7s with a 50mm f/1.4 lens. (Claim the Leica lens was incomparably better if you want, but that isn't borne out by in-period tests.)

As photography tools, these two are surprisingly close. Both have long-base rangefinders and parallax-compensating bright-frame viewfinders for lenses from 35mm to 135mm, with both companies offering wide-ranging lens lineups. They both have roller-blind focal plane shutters with speeds from 1 to 1/1000 sec. They're both well-made and durable; Leica fans might claim the M4 displays more craftsmanship, but I never liked that extra push it needs right at the end of the wind stroke; the 7s advance seems to me smoother and quieter throughout. And its shutter doesn't make that annoying bouncing-ball-bearing noise at 1/8 sec.!

For your 50% price premium, the M4 did give you several features that genuinely aided photography. The range/viewfinder, with its sharp-edged rangefinder patch, was somewhat brighter, dramatically clearer, and much more pleasant to use. Better yet, the Leica selected the correct finder frame for each lens automatically; with Canon you had to select it manually using a dial on the top. (Auto-selecting finder frames are a feature that never seemed to spread beyond the M Leica and its cousins such as the Minolta CLE; the only other 35mm rangefinder camera I can think of that offered this feature was the Kodak Retina IIIS, of all things! Anybody know of others?)

On the other hand, to get these significant photographer-friendly benefits, you had to give up the Canon's burn-proof stainless steel shutter curtains, its more convenient film loading (no separate baseplate to juggle!) and its limited but very useful built-in CdS meter.

So if you wanted a top-end 35mm rangefinder camera in 1967, you had two reasonable choices: the Leica, with a much nicer viewing system, more prestige, and more resale value, for 50% more money... or the Canon, with more convenience features and a significantly lower price. Today? If you want a system rangefinder camera that you can buy new, there aren't any choices: you pay what Leica wants, or you don't play. (I absolutely love my Pixii A2572, but I don't claim it's a head-to-head competitor to the Leica M11 the way the 7s was to the M4...)

(Bonus pricing fun fact: Another time when I looked at this, I found that the then-current Leica M10 with 50mm f/2 APO-Summicron cost more than the national average in-network price for an appendectomy. Leicas have always been more expensive than most other comparable cameras, but now they're more expensive than surgery...)
Ranger, interestingly enough I bought my first Leica (used M2) in 1967. I remember never even considering a new M4 which cost more than a year's university tuition. But, when i switched from SLR to the Leica, I never even considered the Canon.....nor did any camera store salesman even suggest it....So if the Canon was the head-to-head competitor with the Leica, it sure wasn't in my world.
 
Personally, I don't know why the relative pricing of Nikon and Leica cameras over the decades is interesting to people at all. They're both expensive, premium camera brands, and both brands produce cameras and lenses that can create superb photographs. If you can't afford one or the other, or both, as a photographer you simply look to other brands.

Why this constant obsession with the cost of things is beyond me. I'm not super rich, I just have my priorities and know what I'll dig deep to pay for ... as well as what I'll not. I know that I must pay my rent, must pay for my food and clothing, and must pay whatever taxes are levied against me; everything else it a luxury that if I cannot afford, I do not buy. When I have money for such luxuries, I buy what I want/like/need to fit within my available resources. Simple. The point is to get on with the things I want to do, to make the things I want to make; not to waste time and energy thinking about the cost of things.

I guess I'm three standard deviations beyond the mean, but ruminating over all this all seems just a tremendous waste of time and energy to me.

G
 
Personally, I don't know why the relative pricing of Nikon and Leica cameras over the decades is interesting to people at all. They're both expensive, premium camera brands, and both brands produce cameras and lenses that can create superb photographs. If you can't afford one or the other, or both, as a photographer you simply look to other brands.

Why this constant obsession with the cost of things is beyond me. I'm not super rich, I just have my priorities and know what I'll dig deep to pay for ... as well as what I'll not. I know that I must pay my rent, must pay for my food and clothing, and must pay whatever taxes are levied against me; everything else it a luxury that if I cannot afford, I do not buy. When I have money for such luxuries, I buy what I want/like/need to fit within my available resources. Simple. The point is to get on with the things I want to do, to make the things I want to make; not to waste time and energy thinking about the cost of things.

I guess I'm three standard deviations beyond the mean, but ruminating over all this all seems just a tremendous waste of time and energy to me.

G
Well....so do more meaningless discussions on this and other forums....
 
My Factor of Eight profit on selling a Canon 85/1.5 picked up a number of lenses that came way down in price- ones that I really wanted. Same with selling a couple of other lenses at greatly elevated prices to pick up something I wanted. Keeping up with trends is part of the fun of collecting.
 
For some of us over a certain age, we are often not in touch with social media influencer culture. A bunch of people who generally did not grow up on film photography hawking the hobby to the masses on YouTube and monetizing the whole thing. These folks early on decided the glam onto very specific cameras -- like the M6, Pentax 67, Hassy 500s, Contax T3, etc., sending the used market for these into the stratosphere. Many of these folks also think that Porta 400 is the only color film stock on the planet. When they get bored or need new content, they pick a new crop of cameras to promote. Some of these kids are extremely talented and generally unassuming, with just wonderful photos that rival anything from the glory days. But lots of it is just abandoned basketball hoops, some classic car at sunset in southern California, skateboarders, and bad passerby street photography.

That's what's really nice about Cameraquest, Jason's articles, and this website in general. Really nice and talented people using cool, often obscure cameras and sharing their knowledge with the rest of us. :)
Thanks for your kind words--when it comes to "obscure" I'm definitely in the forefront. Maybe for my next project I'll try putting sheet film in my Camera Obscura. You never know, I might reinvent photography. Oops that's an obsolete word; I meant "Imaging."
 
Hey, if you don't like articles about the evolution of camera prices or any other "meaningless" topic, just don't read 'em and you'll automatically stop "wasting your time".
Don't shoot the messenger, Jason. I actually enjoyed your article (& all your articles) and took the time to comment. I was offering a rebuttal to Godfrey who suggested talking about prices was a waste of time.....("Why this constant obsession with the cost of things is beyond me." )
 
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Better off financially in the 1950s? I respectfully disagree. My father was moving up in the world right after WWII, becoming a master machinist for a major bakery company and he left the truly awful textile industry sweat shops behind. But we still lived a very austere lifestyle. My Mom made our clothes. We grew our own vegetables. Public schools were the only option and those graduating high school were the lucky ones with a somewhat brighter future.., at least they could enter military service or find a decent job. These days, the wealth gaps between upper, middle and lower classes are widening. Perhaps that is why there is an apparent perception that “we” had it easier in the 50s and 60s. Life was simpler, not easier, and certainly different in every way.

I don’t why people think our contemporary life is even comparable to the 1950s. It really isn’t… Everything is totally different now. 🤷🏼‍♂️

In Atlanta, Ga., in the 1950s and 60s, not a single person we knew ever heard of a Leica camera, or could care less about the Nikon F ithey could not understand or afford but they had a Kodak “something”! And that was a major purchase… and, it was good enough. I personally had not even heard of a Leica camera until I was in graduate school (courtesy of working two jobs, and student loans).

As a professional for 5 decades in Urban and Regional Planning, planning and teaching at both graduate and undergraduate levels, I can see where a lack of information skews the perception of the past. It is complex.

In 2023, my personal observation is that most people here still don’t know what a Leica camera is. 🙂 Seriously. And if they have heard of it, they simply don’t care, they just use their phone. Again, everything is different including lifestyles. And they can buy the most expensive IPhone for a fraction of the cost of a new Leica M/Q/S/SL, etc. And they choose from a massive number of all types cameras offered on the market.

The point is, Leica cameras are expensive, always have been and forever will be. Nothing wrong with that. But the reality remains, Leica has long a history as a luxury purchase for most people. It was largely unheard of by the masses in the 1950s and later in Atlanta, and, I suspect throughout the country, as well. It probably was/is not the camera of choice in the rural areas anywhere, LOL. 😇

So, thank you for the research and comparative prices. I appreciate knowing the numbers, then and now. However, comparing prices and extrapolating conclusions without considering demographics, social and economic statistics is not really accurate, it is far more complicated than simply comparing prices of products.

And before I forget, I really enjoy your articles, thank you for all you do.🙂
While I would never disagree with one's own lived experience, in the 1950s and 1960s there seems to have been a greater urban/rural wealth gap with much of the country not yet directly benefitting from the massive infrastructure investments, freeway expansion, suburbanization, manufacturing jobs, and the like. Growing up in a traditionally union town, you had an entire metropolitan area making good money, new houses being built at a price point almost everyone with a fulltime job could afford (let's not forget about the massive racial segregation of that era as well), new roads, new schools, new parks, libraries, etc.. Compared to one's average income, education was cheap, medical care was cheap, gas was cheap, rents were cheap, food was not particularly expensive, consumer debt was not a thing, and most stable companies and governments had guaranteed retirement pensions after as little as 20-25 years of service. Those pensions meant that you could choose to spend more of your take home pay today on goods and services without worrying about whether the stock market will increase enough for you to retire. You also were not spending a big part of your income on servicing consumer debt (cars, credits cards, etc.) or education debt. While the USA is much wealthier overall today, wages stopped tracking productivity during the mid-1970s as the capitalists decided to lower taxes on themselves and pay out more of the corporate profits in dividends and stop paying their workers more. So, most of us living today have not fully enjoyed the overall prosperity resulting from our labor. But productivity and wages were in lockstep in the 1950s/60s. I think a more apt comparison would not be a unionized worker or professional of the era versus a rural or smalltown worker, but to compare the equivalent job positions then and now to determine how much relative disposable income each has compared to the contemporary cost of living. With that metric, many, many Americans doing similar work as people did 60 years ago do not have the equivalent disposable income given the increased cost of living and lack of appropriate productivity wage increases.

While many people may not have been aware of "Leica" in the 1950s, personal, family photography was in its infancy, with most being lucky to have some kind of Kodak box camera or maybe even a cheap TLR. And "real" photography with sophisticated cameras was probably difficult for the average person (as opposed to the dedicated hobbyist) with bulb flashes, 120/620 film, no light meters, lots of scale focusing, small viewfinders, etc. But any quality camera of that era was "expensive" in today's prices. Tower/Nicca Leica copy cameras marketed at Sears (a purported regular person place) sold with a lens for $250 in the mid-1950s. That is $2,800 today. At Sears. So it was not like these items were necessarily "luxury" or for the very select few. Today, for instance, an M11 with a Leica lens (@ $11,000 + depending on the lens) for a non-pro may certainly qualify as a luxury and something pretty much out of reach for a normal worker in the US economy.
 
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Shoot, used classic M6s were ~$1000 plus or minus all the way into the 2010s. Other Ms like M4-2 were less...even for pristine ones.
It would be a better world if if were 1954, I was 12 years old, I had $288 burning a hole in my pocket, and could afford to buy a brand new Leica M3. Wait a minute, wasn't that the same year the Russians got the H-bomb?
 
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With that metric, many, many Americans doing similar work as people did 60 years ago do not have the equivalent disposable income given the increased cost of living and lack of appropriate productivity wage increases.

Yes, and unlike today, families could live comfortably on a single income.

When I was a kid (born 1961) we lived near Detroit, which was the Silicon Valley of its day. We lived a middle-class life on one income, with four kids to raise. We even had a housekeeper. My dad worked for a defense contractor, flew in the Michigan Air National Guard and even had time to win a seat on the Ann Arbor city council. What has happened to that area, and to one-income families since then, after Washington incentivized corporations to manufacture overseas?

FWIW, my dad had a Nicca and three Nikkors that he purchased on a military salary while flying bombers in Korea. All the family photos from the early 50s to the 80s were shot with it.
 
Better off financially in the 1950s? I respectfully disagree. My father was moving up in the world right after WWII, becoming a master machinist for a major bakery company and he left the truly awful textile industry sweat shops behind. But we still lived a very austere lifestyle. My Mom made our clothes. We grew our own vegetables. Public schools were the only option and those graduating high school were the lucky ones with a somewhat brighter future.., at least they could enter military service or find a decent job. These days, the wealth gaps between upper, middle and lower classes are widening. Perhaps that is why there is an apparent perception that “we” had it easier in the 50s and 60s. Life was simpler, not easier, and certainly different in every way.

I don’t why people think our contemporary life is even comparable to the 1950s. It really isn’t… Everything is totally different now. 🤷🏼‍♂️

In Atlanta, Ga., in the 1950s and 60s, not a single person we knew ever heard of a Leica camera, or could care less about the Nikon F ithey could not understand or afford but they had a Kodak “something”! And that was a major purchase… and, it was good enough. I personally had not even heard of a Leica camera until I was in graduate school (courtesy of working two jobs, and student loans).

As a professional for 5 decades in Urban and Regional Planning, planning and teaching at both graduate and undergraduate levels, I can see where a lack of information skews the perception of the past. It is complex.

In 2023, my personal observation is that most people here still don’t know what a Leica camera is. 🙂 Seriously. And if they have heard of it, they simply don’t care, they just use their phone. Again, everything is different including lifestyles. And they can buy the most expensive IPhone for a fraction of the cost of a new Leica M/Q/S/SL, etc. And they choose from a massive number of all types cameras offered on the market.

The point is, Leica cameras are expensive, always have been and forever will be. Nothing wrong with that. But the reality remains, Leica has long a history as a luxury purchase for most people. It was largely unheard of by the masses in the 1950s and later in Atlanta, and, I suspect throughout the country, as well. It probably was/is not the camera of choice in the rural areas anywhere, LOL. 😇

So, thank you for the research and comparative prices. I appreciate knowing the numbers, then and now. However, comparing prices and extrapolating conclusions without considering demographics, social and economic statistics is not really accurate, it is far more complicated than simply comparing prices of products.

And before I forget, I really enjoy your articles, thank you for all you do.🙂
Thanks for your kind words. I agree that comparing prices as they evolve does not in itself present a complete picture, but I don't think what I wrote is "inaccurate" or that I "extrapolated" too many conclusions, other than the fact that Leicas and Nikons were a lot more expensive back in the day than many people realize, and that today's prices are not quite as extravagant as they seem at first glance. Essentially, what you are asking for is a socioeconomic treatise, which is well beyond my remit, my knowledge base, and my pay grade.
 
I have seen this price comparison expressed as number of months of average prevalent wage a camera cost- maybe one month for a Leica with a reasonable 50mm lens. I think this was true with the Contax rangefinder in its time as well as the Exakta SLR. I think the first break may have been the Nikon rangefinder (as you tell here), and this was due likely to cheaper labor in Japan at the time, and maybe some advanced manufacturing techniques. The Nikon F was the final straw, probably cheaper because of mass production techniques. The Contaxes, Exaktas, Leicas, and (guessing here) Nikon rangefinders maybe to a lesser degree were all hand assembled in qunatiities counted in 1000s or 10s of thousand per year, while Japanese SLR production started moving into millions per year (as did the Kiev rangefinder- say 4a, a mass produced Contax II derivative).

The Nikon Fs and following generations of Minoltas, Pentaxes, Canons, etc. were mass produced and designed to be mass produced, and much like the Ford model "T" made precsion 35mm cameras much more available to the masses. No longer was the folder the best consumer grade camera.
 
Personally, I don't know why the relative pricing of Nikon and Leica cameras over the decades is interesting to people at all.
However, it does not matter what you think thought if others found it interesting right? I mean that with no ill will intended. There is a lot of stuff that people are interested in that I can't understand why they are interested. I just don't bother with those things. I found this interesting though.
 
The Nikon F was the final straw, probably cheaper because of mass production techniques.
Hand assembly was common in Japan up through the 90s. A friend of mine worked for Compaq and traveled to Japan upwards of 25x during his time there, and related stories of how efficiently their manual assembly lines operated. Row after row of tables, populated by a (mostly) female crew. Each person on the line was entrusted with one assembly task but they all worked as a team; if the previous person in the line made a mistake the next person simply fixed it rather than sending the laptop backwards.
 
This is a fascinating topic, since it literally hits us where we live. I've played with it a bit myself. One thing I realized right away was that converting prices to "2023 dollars" isn't as straightforward as it seems. These conversions are usually based on what the Bureau of Labor Statistics (home of the official Consumer Price Index) calls "a market basket of consumer goods and services" which include food, housing, and fuel. The kicker: These items make up a significant portion of monthly expenses for most of us... but for the well-off folks who have been Leica's target market from Day 1, they're just a drop in a vast bucket of income. That means that Leica price changes that are astronomical in terms of "consumer" spending are insignificant by the standards of the very rich people for whom they're actually marketed.

To avoid that, one way I decided to look at the subject was from the viewpoint of "What would you buy instead?" This turned out to be surprisingly tricky, since there are few head-to-head matchups available. Schneider chose the Leica M3 vs. the Nikon S2; to get a better match in terms of photography features, I decided to look at the year 1967, when the Leica M4 was just becoming generally available and its closest competitor, the Canon 7s, was beginning to fade into the sunset. In terms of price, the best data I could find (from scouring old ads and the Modern Photography buying guide) was that the M4 with a 50mm f/1.4 lens was almost exactly 50% more expensive than a 7s with a 50mm f/1.4 lens. (Claim the Leica lens was incomparably better if you want, but that isn't borne out by in-period tests.)

As photography tools, these two are surprisingly close. Both have long-base rangefinders and parallax-compensating bright-frame viewfinders for lenses from 35mm to 135mm, with both companies offering wide-ranging lens lineups. They both have roller-blind focal plane shutters with speeds from 1 to 1/1000 sec. They're both well-made and durable; Leica fans might claim the M4 displays more craftsmanship, but I never liked that extra push it needs right at the end of the wind stroke; the 7s advance seems to me smoother and quieter throughout. And its shutter doesn't make that annoying bouncing-ball-bearing noise at 1/8 sec.!

For your 50% price premium, the M4 did give you several features that genuinely aided photography. The range/viewfinder, with its sharp-edged rangefinder patch, was somewhat brighter, dramatically clearer, and much more pleasant to use. Better yet, the Leica selected the correct finder frame for each lens automatically; with Canon you had to select it manually using a dial on the top. (Auto-selecting finder frames are a feature that never seemed to spread beyond the M Leica and its cousins such as the Minolta CLE; the only other 35mm rangefinder camera I can think of that offered this feature was the Kodak Retina IIIS, of all things! Anybody know of others?)

On the other hand, to get these significant photographer-friendly benefits, you had to give up the Canon's burn-proof stainless steel shutter curtains, its more convenient film loading (no separate baseplate to juggle!) and its limited but very useful built-in CdS meter.

So if you wanted a top-end 35mm rangefinder camera in 1967, you had two reasonable choices: the Leica, with a much nicer viewing system, more prestige, and more resale value, for 50% more money... or the Canon, with more convenience features and a significantly lower price. Today? If you want a system rangefinder camera that you can buy new, there aren't any choices: you pay what Leica wants, or you don't play. (I absolutely love my Pixii A2572, but I don't claim it's a head-to-head competitor to the Leica M11 the way the 7s was to the M4...)

(Bonus pricing fun fact: Another time when I looked at this, I found that the then-current Leica M10 with 50mm f/2 APO-Summicron cost more than the national average in-network price for an appendectomy. Leicas have always been more expensive than most other comparable cameras, but now they're more expensive than surgery...)
Thanks for your thoughtful comments. Creating this article was challenging enough without poring over vintage camera ads to calculate actual selling prices. I was well aware of the discrepancy which is why I included a prominent disclaimer in the piece. As for the second (1961) iteration of the 50mm f/1.4 Summilux, it was definitely better than its leading competitors, the 50mm f/1.4 Nikkor, the 50mm f/1.5 Sonnar and the 50mm f/1.4 Canon based on the objective tests we conducted at Modern Photography at the time. The difference was particularly noticeable at f/1.4 and to a lesser extent at f/2, especially off axis. I cannot speak to other test results, but the type 2 Summilux was the best of the 4 according to our tests though all of them delivered creditable imaging performance.
 
Jason, on the subject of price changes over time, I sold off my (recent) MP in the spring of 2018, and for the same $3k replaced it with a '68 black paint M4. It's interesting (to me anyways) the sudden meteoric rise in asking prices for black paint M4 cameras. Today the Leica Store in Vienna lists one for 21,000 euro. & there are a number of them currently listed on Ebay for $28k to $42k USD. A very sudden appreciation in perceived values....
The same sort of thing has happened in the past 2 years in the world of vintage (1930-45) Martin acoustic guitars. While not the 10x+ sudden price rise for black paint M4s, those guitar prices (already in the 5 figures ) have risen 2x-3x ++
 
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Hand assembly was common in Japan up through the 90s. A friend of mine worked for Compaq and traveled to Japan upwards of 25x during his time there, and related stories of how efficiently their manual assembly lines operated. Row after row of tables, populated by a (mostly) female crew. Each person on the line was entrusted with one assembly task but they all worked as a team; if the previous person in the line made a mistake the next person simply fixed it rather than sending the laptop backwards.

Interesting. But they still managed to increase output to 50-1000x what the German hand assembled cameras were producing in the 1930s through 1950s (Contax/Leica/Exakta).
 
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