The Pixii Max: The first real competitor to the Leica digital M’s!

The Pixii Max: The first real competitor to the Leica digital M’s

Adding a full frame sensor and matching range/viewfinder ups the ante!

By Jason Schneider

The French have a penchant for doing things their own way, especially when it comes to designing cameras. Examples of their defiantly idiosyncratic approach include the long-running Foca line of un-Leica-like interchangeable lens rangefinder 35s and the extensive range of spartan yet sophisticated Semflex 6x6 cm twin lens reflexes. All these beautifully made, high-performance cameras were fitted with superb French-made optics. It’s therefore hardly surprising that when Pixii (PIXII SAS), a French company located Besançon France unveiled its first digital M-mount rangefinder camera in 2017, it bore scant resemblance to the legendary digital Leica M’s that inspired it. Like all subsequent Pixii models, including the new top-of the-line full frame Pixii Max, the original 2017 Pixii A1112 has an optical multi-frame range/viewfinder, no LCD (it relies on a Wi-Fi-connected smartphone for reviewing captured images), and no memory card slot (it was available with a choice if 8GB or 32GB of internal storage). It also had an 11MP APS-C-format CMOS sensor, LED-illuminated frame lines, and a “dual block machined aluminum alloy” body with a compact “moderately modern” form factor that has been retained on all subsequent models.

Top view of Space Grat Pixii  Max with connected iPhone displaying a captured DNGi file image....jpg
Top view of Space Grat Pixii Max with connected iPhone displaying a captured DNG image. Camera is set for "M," metered manual mode.

The original Pixii A11i2 was succeeded in 2021 by the upgraded Pixii A1571 with a 26MP APS-C CMOS sensor, and in 2023 by the Pixii A2572, which incorporated the same sensor and added a 64-bit processor. Later in 2023 the company brought forth the Pixii+ (aka Pixii A2572+), which uses the same 26MP APS-C CMOS sensor and 64-bit processor but extended the rangefinder base length for more precise focusing. It is noteworthy that all these APS-C-format models are factory upgradable t by swapping out the image processor, the range/viewfinder unit or the range/viewfinder and the sensor, a remarkable achievement that’s unique to the Pixii line and a boon for Pixii owners. No complete price list for these upgrades is currently accessible online but upgrading a late model APS-C Pixii+ to full frame Pixii Max specs (which entails swapping out the range/viewfinder and the sensor) currently runs Є 1,499.00 plus tax. While that’s not cheap, upgrading a Pixii still costs a lot less than purchasing a new one.

According to a 2021 review posted by the sensor- and lens-test portal dxomark.com, the Pixxi sensor was the only APS-C sensor that delivered virtually noiseless images at ISO 1600, thus establishing it as the benchmark in the APS-C format camera sector. The Pixii’s optical viewfinder is an inversed Galilean type with LED-illuminated frame lines, integrated with a classic optical rangefinder employing an optical prism, and including additional in-finder display of exposure parameters, etc.

Several camera functions typically built into digital cameras are “outsourced” out of the Pixii camera (all models) and into a smartphone app. Images stored in the internal memory are transferred via a Bluetooth 5 wireless connection, then stored in the smartphone and displayed on the phone’s touch screen or downoaded onto a USB-C flash drive to free up space. This makes Pixii cameras noticeably smaller and lighter than comparable Leica M’s and provides a more “analog” shooting experience by “separating” picture taking and image evaluation, but you do have to carry and connect your smartphone to view and offload image files, and for some users that’s a deal breaker.

Pixii Max in Matte Black top view held in hands, showing ergonomic form factor and well placed...jpg
Pixii Max in Matte Black top view, held in hands, showing ergonomic form factor and well placed controls. Top LCD panel shows camera is set for "A" autoexposure mode and camera selected "proper exposure" shutter speed if 1/125 sec when lens is set at a tad past f/4 .

Pixii camera intro imeline

Camera modellaunchMegapixelsSensor
format
Lens Mt.Remarks
Pixii A1112201711APS-CLeica
M
Pixii A1571202126APS-CLeica
M
upgradeable to Pixii

A2572 by exchange of processor
Pixii A2572202326APS-CLeica
M
64-Bit processor, upgradeable to Pixii+ by rangefinder exchange
Pixii+ (or Pixii A2572+)2023 (?)26APS-CLeica
M
Extended rangefinder base length
Pixii Max20242435mm
Full frame
Leica
M
earlier APS-C models are upgrade-able with the Pixii Max's full-frame 24.5MP BSI-CMOS sensor

Pixii Max in Space Gray, front view showing 4-lug M-mount and full frame24.5MP CMOS sensor.jpeg
Pixii Max in Space Gray, front view showing 4-lug M-mount and full frame24.5MP CMOS sensor. Note classic Leica M style neck strap lugs.

Front view of Pixii Max in Matte Black. Note rounded end  of rangefinder coupling arm inboard ...jpg
Front view of Pixii Max in Matte Black. Note Leica M style rounded end rangefinder coupling arm inboard of the nicely crafted M-mount.

The new Pixii Max: Pixii’s first full frame digital rangefinder camera, the recently released Pixii Max, is the French digital rangefinder company's fifth model and its first full-frame camera. Its 24 x 36mm 24.5MP BSI CMOS sensor is built into the same compact, machined aluminum body as the previous APS-C-sensor models and it includes the latest refinements, a newly developed 64-bit processor, a choice of 32GB or 128GB of internal memory for storage, and of course its signature feature, a Leica M-compatible lens mount. The first real competitor to the legendary (and pricey!) Leica M11, the Pixii Max delivers state-of-the-art digital imaging performance and something akin to the traditional analog shooting experience since reviewing captured images is a separate operation requiring a Wi-Fi-connected smartphone.

Full-Frame Sensor, 64-Bit Processor

The new, full-frame 24.5MP BSI CMOS sensor is the defining feature of the new camera, which, in conjunction with its advanced 64-bit processor first released in 2023, provides extremely sharp imaging with extremely low noise (to about ISO 6400) and a much wider dynamic range. Its 24 x 36mm sensor size corresponds precisely with the size of 35mm film format, maximizing its light-gathering capacity and allowing the complete range of Leica M-mount lenses to be used to their full potential with put any multiplication factor. This is particularly important with wide-angle that can now be used without any “effective focal length” restrictions. The Pixii’s full frame sensor design also allows the camera to produce native DNG RAW images in both color and monochrome, the latter paralleling (but not quite equaling) the $9,045.00 black-and-white Leica M 11 Monochrom.

Wide-Angle Optical Viewfinder

The Pixii Max's upgraded optical viewfinder now sports a 28mm, wide-angle field of view, with backlit LED frame lines for standard 28mm, 35mm, 50mm, and 75mm prime lenses. Fabricated of high refractive index optical glass with multicoated, antireflective surfaces, the 0.67x viewfinder displays real-time controls and indicators inside the OVF for a more convenient and intuitive shooting experience. The full range of settings is viewable and selectable on a small top-mounted LCD panel. Surprisingly, specifications for the actual and effective base lengths of the Max’s rangefinder are not posted on the Pixii website, listed in the user manual, or posted anywhere on the internet. However, we were able to find a straight-on picture of the Pixxi Max with callouts showing the distance between both side-mounted neck strap lugs as 138mm. By comparing that distance to the measured distance between the centers of the front viewfinder and rangefinder windows in the photo, we were able to determine, with reasonable accuracy, that the Max’s actual rangefinder base is 60mm. And by multiplying 60 by the finder magnification of 0.67, we calculate the effective base length (EBL) to be 40.2mm. That compares to the Leica M11’s actual base length of 69.31mm and viewfinder magnification of 0.73x) for an EBL of 50.6. For comparison the old analog Leica CL of 1973 has an EBL of only 18.9mm (31.5 actual base length times a viewfinder magnification of 0.6x), rendering it marginal in terms of focusing accuracy with super speed normal lenses and fast moderate telephotos.. Conclusions: The Pixii Max rangefinder is more than adequate for focusing prime lenses in the 28mm to 50 mm range (though perhaps not the 75mm f/1.25 Noctilux). The Leica M11 ($9,195.00 in black or chrome) provides greater focusing precision but the Pixii Max scores on its illuminated LED frame lines (which compensate for parallax and adjust in brightness depending on the ambient light and remain visible in any light), and its more comprehensive in-finder readouts, The M11 range/viewfinder scores on its more precisely defined rangefinder patch, which can be used as a split image rangefinder to substantially increase focusing precision, and its auto-indexing, transilluminated, parallax compensating frame lines, displayed in pairs, that cover covering focal lengths of 28mm, 35mm, 50mm, 75mm, 90mm and 135mm.

Viewfinder and OLED LCD diagrams of Pixii Max from manual. Note that the outer frame lins defi...jpg
Viewfinder and OLED LCD diagrams of Pixii Max from manual. Note that the outer frame lines defining the 28mm field are fixed,

Page from Pixii Max manual showing averaging, center weighted, and spot metering options..jpg
Page from Pixii Max manual showing averaging, center weighted, and spot metering options.

Front view diagram of Pixii Max showing all major components..jpg
Front view diagram of Pixii Max showing all major components. Changing lenses is easy and the camera accepts adapted screw-mount lenses.

Lenses and Focusing

Like all cameras with coupled optical rangefinders, the Pixii Max provides a traditional manual focusing experience. The focus rings or tabs on M-mount rangefinder lenses (Leica or third party) control a small lever inboard of the lens mount. You turn the focusing control until the stationary image and the moving image in the center of the viewfinder field coincide—that is, merge into a single image of the object you’re focusing on. That’s why it’s called a coincident-type rangefinder, and also a coupled rangefinder because it’s mechanically linked to the distance setting of a mounted lens. This utterly analog focusing method yields more accurate results, especially when shooting with shorter focal length lenses and in low-light situations when focusing on a traditional “ground glass” screen is a lot more challenging. In general, with cameras using this system the aperture of the lens must be controlled via the lens itself and not automatically through the camera. That’s why autoexposure rangefinder cameras like the late lamented Leica M7, the current M11, and the new Pixii Max only provide aperture priority AE and metered manual exposure modes, not shutter priority or programmed autoexposure.

Body build and form factor

Remarkably, the Pixii Max is a mere one ounce heavier than the same sized Pixii+. Weighing in at 1.1 pounds, the Pixii Max employs the same machined-aluminum chassis and svelte minimalist body design as its predecessors. It nestles in the hands very comfortably, is nicely balanced with virtually and any short to moderate tele M-mount lens, and after a brief period of familiarization its controls “fall readily to hand” as the Brits say. A top OLED screen displays the camera's current settings, including the manual shutter speed controlled by the camera body’s sole dial, and access to the full settings menu. The menu and most current settings including manual metering indicators are also shown in the optical viewfinder—a great feature that contributes to the camera’s “eyelevel” responsiveness. The max also features a cold shoe for mounting accessories (but no accommodations for flash), a robust standard 1/4"-20 tripod socket on the bottom, a USB-C port for both power and data transfer, and sturdy lugs for attaching a carrying strap that look like they were swiped from a Leica M of the ‘50s. Do you love the “post-modern, softly linear” form factor of the Pixii Max? It has certain spartan elegance but as the French say, “Chacun à son goût.”

Diagram of back of Pixii Max from manual showing features and finctions..jpg
Diagram of back of Pixii Max from manual with callouts describing all features and functions.

The Pixii Mav Support System

The Pixii Max features both Wi-Fi and Bluetooth connectivity for the Pixii App, which allows you to control the camera remotely, preview images while shooting, and transfer and store images saved to the camera's internal memory via a connected smartphone. As mentioned Pixii also lets you access an open-ended upgrade system for both software and hardware, that lets you “future proof” your investment by upgrading your camera with an extensive portfolio of future advancements and innovations that may well take your present Pixii to unimaginable new levels of performance and capabilities. Perhaps other digital camera companies will be inspired to follow Pixii’s lead but for now this small, innovative, and idiosyncratic French company is the only one to provide a useful measure of non-obsolescence.

Diagram of bottom of Pixii Max with callouts from manual.jpg
Diagram of bottom of Pixii Max with callouts, from the manual. Battery is easy to change, and unique "anti-slip sole" provides a firmer grip.

The economics of owning a Pixii

The new Pixii Max body is currently priced in the U.S. at $4,799.00 in Matte Black or Space Gray with 128GB of internal memory, and $4,499.00 with 32GB of internal memory. The Leica M11 in black is priced at $8,995.00 with 64GB of internal and the Leica M11-P with 256GB if internal memory is priced at $9,195.00. Both Leicas have 60MP BSI CMOS sensors, 2.95" 2.3m-Dot Touchscreen LCDs, SD card slots, and can shoot bursts at up to 4.5 fps (a lot faster than the Pixii’s 1 fps). But the Pixii Max is upgradeable and, except for software updates, the Leica M11 is not. Another thing to consider is battery power. The Pixii’s NP-FW50 Rechargeable Lithium-Ion, 7.2 VDC, 1080 mAh battery is sufficient for only about 250 exposures so it’s a good idea to carry a few extra fully charged batteries if you plan to shoot more—equivalents of roughly the same capacity are readily available at prices ranging from about $14 to $60 apiece.

What about a used Leica M10?

Prices for used standard issue Leica M10s in pristine condition currently range from about $4,500.00 to $5,000.00 or roughly the same price as the Pixii Max with 128GB storage capacity. The M10 has a full frame 24MP CMOS sensor, can shoot bursts at up to 5fps, and has the classic form factor and feel of a Leica M because it is one! It’s also somewhat larger and noticeably heavier than the Pixii Max. In short, a used M10 is a viable option, especially for diehard Leica fans, but it’s not a new camera and (except for software) it’s not factory upgradeable.

What about resale value?

In general M-series Leicas, even digital models going back to the M8 and M8.2, hold their value very well. Based on the scant data we have, used Pixii cameras seen to retain their value better than “the average digital camera,” but more data are needed to confirm this trend.

Unpacking the Pixii Max: What’s in the box?

  • Pixii Max Digital Rangefinder Camera (128GB, Matte Black or Space Gray)
  • Standard Eyepiece
  • NP-FW50 Battery
  • USB-A to USB-C Cable
  • Limited 2-Year Manufacturer Warranty
Final thoughts

The fifth generation Pixii Max may not be everything to everybody and it’s defiantly idiosyncratic, but it’s also beautifully made, has an excellent range/viewfinder that, in some respects (e.g. LCD frame lines and impressive in-finder readouts) surpasses the vaunted Leica M. Its controls are logical, easily accessible, and ergonomically placed, its handling and balance are topnotch, and it delivers outstanding image quality. It falls short in battery capacity, framing rate, and the speed of transferring images from the internal memory. And a substantial percentage of potential buyers are turned off by its lack of an LCD touchscreen or memory card slot. Nevertheless, it’s a stunning achievement and worthy of consideration by anyone who hankers for a high-performance digital M-mount rangefinder camera that isn’t a Leica. In the immortal words of Burger King, “Try it, you’ll like it!”



Pixii Max Specs



Lens MountLeica M
Sensor ResolutionEffective: 24.5 Megapixel (6064 x 4040 pixels)
Image SensorFull-Frame BSI CMOS
ISO Sensitivity Range100 to 25,600
Internal Recording ModesNo
External Recording ModesNo
Power I/O1x USB-C Input/Output
Other I/O1x USB-C Data (Shared with Power Input)
WirelessWi-Fi 5 (802.11ac)
Battery Type1x NP-FW50 Rechargeable Lithium-Ion, 7.2 VDC,
1080 mAh


Imaging

Lens MountLeica M
Sensor ResolutionEffective: 24.5 Megapixel (6064 x 4040)
Image SensorFull-Frame BSI CMOS
Sensor Crop (35mm Equivalent)Crop Factor: 1x
Built-In ND FilterNo
Capture TypeStill Only
Exposure Control



ISO Sensitivity Range100 to 25,600
Metering MethodAverage, Center-Weighted Average, Spot
Exposure ModesAuto, Manual
White BalancePresets: Cloudy, Daylight, Fluorescent, Incandescent,
Shade
Still image capture

Image Sizes3:2 DNG / JPEG
26 MP (6244 x 4168)
Aspect Ratio3:2
Image File FormatDNG, JPEG
Bit Depth14-Bit
Internal Recording ModesNo
External Recording ModesNo
Recording LimitNo
IP StreamingNo


Interface

Internal Memory128 GB
Power I/O1x USB-C Input/Output
Other I/O1x USB-C Data (Shared with Power Input)
WirelessWi-Fi 5 (802.11ac)
Mobile App CompatibleYes: Android & iOS
App Name: Pixii App
Functionality: Access Stored Files, Firmware Update, Remote Control, View Live Feed
Global Positioning (GPS, GLONASS, etc.)GPS
*Via Connected Smartphone
Monitor

Secondary DisplayTop: OLED Status Display
Viewfinder

TypeOptical
Coverage100%
MagnificationApprox. 0.67x
Focus

Focus TypeManual Focus Only
Focus ModeManual Focus


Built-In Flash/LightNo


General



Battery Type1x NP-FW50 Rechargeable Lithium-Ion, 7.2 VDC, 1080 mAh
PoE SupportYes
Shoe Mount1x Cold Shoe
Tripod Mounting Thread1x 1/4"-20 Female (Bottom)
Material of ConstructionAluminum
Dimensions (W x H x D)5.4 x 3.1 x 1.3" / 138 x 79 x 33 mm
Weight1.1 lb. / 480 g (With Battery)


Positive Features

Built-in Wireless (Wi-fi)
Bluetooth Connectivity
Optical Built-in Viewfinder
24.5MP - High Resolution Sensor
25.600 Max ISO
1/32000s High Shutter Speed
1/32000s Electronic Shutter Speed
480g Light Body
32GB,64GB,128GB,256GB Internal Storage
Top LCD Display
Flash Sync Port
Remote control with a smartphone


Negative Features

No Rear LCD Screen
No Sensor shift Image Stabilization
No Full HD Video
No Face Detection Focusing
Slow Continuous Shooting: 1.0fps
Low Battery Life: 250 shots
No Environmental Sealing

No mechanical or global shutter
 
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Ultra-low1.1e-Readout noise
Up to120Ke-Full Well Capacity

Found this spec on the website.
These specs are impressive.

It is a small but clever crowd there in Bensançon. They have dispelled the stereotypical image of guys in light blue painters' smocks, berets and pencil mustaches. Poke around and you will discover that the French are on the bleeding edge of fusion research and hip deep in CERN. Until or unless you have been in close contact with the French and French culture it is easy to dismiss them as a notch better than inconsequential. They are quite clever and capable. Just look at this crew of three making a new camera from the ground up and sourcing parts like sensors. The French say, "Chapeau" which means "hat" but in popular usage means "my hat is off to you".
 
I disagree with your wisecrack about the need for new relationships at 84 (or any age for that matter) but at least you came to the right conclusion about not missing out on opportunities before you kick the bucket. Also, the Pixii Max's lack of weather sealing might be an important consideration for nature or outdoor photographers and is not just an irrelevant factoid. I emphatically agree that image quality is the name of the game, and in that respect the Pixii Max is worthy of consideration. I wish you the best with your new, and yes, engagingly quirky camera.

Gosh! What an accomplishment for boojum to merit a response from JS. This is an achievement in itself worthy of commenting on...

Other than his misguided comment about "wisecrack" I agree entirely with JS's post.

Personally (and this is entirely my own thought), I dislike the use of words like "wisecrack" or, as was the case some years ago in another web site, "smartass", which one rather rabid poster used frequently whenever anyone disagree with him on any point he made, before the complaints made it so difficult that he was 'terminated' from that site by a moderator. Basic terms of politeness should and must prevail in RFF, after all we are all 'grownups'...

Anyway, with due respect to all parties in this (I think minor) stoush, what this illustrates to me is that we in RFF have the wriggle room to agree,or disagree or even when a situation warrants it to agree to disagree. And to go on providing everyone here with quality data and information about our mutually agreed favorite topics, photography and cameras.

Enough said of that. As I've written, entirely my opinion, on a point some may consider as trivial, but it matters to me.

And the IBM Selectric - sigh! The memories. I owned two in their time, and I loved them to bits, even if the ribbons cost AUD $10 each, in the '80s when ten bucks could buy a lot even in Sydney). Back then a roll of Agfa 120 cost $2.85 and I could buy Kodachrome for six dollars.

I kept that IBM going until computers were sufficently advanced that I invested in an IBM PC (that's how long ago it was, sigh!) and disposed of the Selectric for rather a nice price. With it went my prized collection of several dozen IBM 'goofballs' as we used to call them - those lovely golfballs with their endless variations of type fonts. I still miss this typewriter even now, even if my laptop can do at least 1000 times more.

The Pixii, well. It's interesting!! A new camera in this D-do everything day and age is always a good talking point.
 
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Why does it have to be "a competitor" ...? Isn't there enough audience for more than one manufacturer in the digital rangefinder domain?

Gl
The Pixii Max is a competitor to the Leica digital M’s because it is the only other high performance full frame digital camera with an optical multi-frame range/viewfinder and an M-mount. There is no “domain” because buyers looking for a camera of this type face a binary choice.
 
Gosh! What an accomplishment for boojum to merit a response from JS. This is an achievement in itself worthy of commenting on...

Other than his misguided comment about "wisecrack" I agree entirely with JS's post.

Personally (and this is entirely my own thought), I dislike the use of words like "wisecrack" or, as was the case some years ago in another web site, "smartass", which one rather rabid poster used frequently whenever anyone disagree with him on any point he made, before the complaints made it so difficult that he was 'terminated' from that site by a moderator. Basic terms of politeness should and must prevail in RFF, after all we are all 'grownups'...

Anyway, with due respect to all parties in this (I think minor) stoush, what this illustrates to me is that we in RFF have the wriggle room to agree,or disagree or even when a situation warrants it to agree to disagree. And to go on providing everyone here with quality data and information about our mutually agreed favorite topics, photography and cameras.

Enough said of that. As I've written, entirely my opinion, on a point some may consider as trivial, but it matters to me.

As for the IBM Selectric - sigh! The memories. I owned two in their time, and I loved them to bits, even if the ribbons cost AUD $10 each, in the '80s when ten bucks could buy a lot even in Sydney). Back then a roll of Agfa 120 cost $2.85 and I could buy Kodachrome for six dollars.

I kept that IBM going until computers were sufficently advanced that I invested in an IBM PC (that's how long ago it was, sigh!) and disposed of the Selectric for rather a nice price. With it went my prized collection of several dozen IBM 'goofballs' as we used to call them - those lovely golfballs with their endless variations of type fonts. I still miss this typewriter even now, even if my laptop can do at least 1000 times more.

As for the Pixii, well. It's interesting!! A new camera in this D-do everything day and age is always a good talking point.
I don’t think characterizing your sarcastic phrase, “Now at 84 I need a new relationship as much as a hog needs roller skates” as a wisecrack is either inaccurate or offensive. I know you were kidding, but what you jokingly said in passing reinforces the common stereotype of senior citizens as out of the loop and no longer engaged in or entitled to intimate relationships.
 
I don’t think characterizing your sarcastic phrase, “Now at 84 I need a new relationship as much as a hog needs roller skates” as a wisecrack is either inaccurate or offensive. I know you were kidding, but what you jokingly said in passing reinforces the common stereotype of senior citizens as out of the loop and no longer engaged in or entitled to intimate relationships.


It was I who wrote the phrase. I spoke in the first person singular. I spoke only for myself not all octogenarians. I think I have a better grasp of what is good and appropriate for me than do you. You might also want to re-read the sentence. I said "new" relationship. Do you know what I have going on now? No, of course not. Yet you refuse to yield. Interesting.
 
It was I who wrote the phrase. I spoke in the first person singular. I spoke only for myself not all octogenarians. I think I have a better grasp of what is good and appropriate for me than do you. You might also want to re-read the sentence. I said "new" relationship. Do you know what I have going on now? No, of course not. Yet you refuse to yield. Interesting.
The fact that your wry comment on your advanced age was mock self-deprecating is beside the point. I simply said I disagreed with that sentiment in a friendly post that commended you for coming to the right conclusion (re the relationship you cited), stated that I agreed with your comments on the Pixii Max, and wished you the best with your new camera. You could not abide the fact that I disagreed with you in the first instance, and felt compelled to disparage my first comment as "misguided," so I responded by trying to clarify my position. Your implication that I am seeking to impose my views on you or to tell you how to live is preposterous, and so is your conclusion that I "refuse to yield"--to what I can't imagine. However if age confers wisdom, then perhaps you are indeed wiser than I--I'm only 82. So please let's try to be friendly octogearian photo enthusiasts going forward and leave this tempest in the teapot, where it belongs.
 
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Wi-fi only download is a no-sale for me. I'm old-fashioned about downloading. I want to do it myself, from a card I can remove or replace when it suits me.

To sum up - idiosyncratic - pretty enough, reasonably functional, but a little too limited (also a tad too expensive for my budget).

Compared to the Leicas it is matched with, too little bang for too many bucks. Otherwise, entirely acceptable for "average" photographers who will go for the marketing but not especially the usefulness.

No offense meant to anyone who buys or has one - this may become the Contax G series of the digital world.
[sigh] Here we go again. Note that I do NOT have a Pixii Max in hand (my Pixii Plus is over in Besançon waiting for its update, and I doubt very much that more than a handful of people have actually used a Max yet) but based on my rather extensive experience with the three previous models:
  • The phone app is absolutely not necessary to use the camera. It's a convenience, and it's the only way to do a few tasks such as joining new WiFi networks, but you can leave your phone at home and shoot all day with no issues at all. It's kind of like using a film camera, or one of those Leica Ms with the extra-cost absence of an LCD.
  • Download is definitely NOT "Wi-fi only." You can (1) plug a USB-C cable into the camera and mount it as a filesystem on a desktop or laptop computer; (2) plug the USB-C cable into an Android or iOS device using a "USB OTG" [on-the-go] adapter and import directly into the device's camera roll; (3) plug a USB-C thumb drive into the camera and use the built-in archiving utility to move, verify, and then erase all files, leaving the camera ready for new pictures; (4) the nerd's choice: mount the camera and a computer on the same network and then use the UNIX/Linux curl command. (Try that on your M11, Oskar!)
As for going for the marketing but not the usefulness: a quick look at Lightroom's metadata panel shows me that since I got a Pixii in October 2021, I've shot exactly 13,645 pictures with it (during which it has been upgraded to two subsequent models.) Maybe not all of those photos have been useful, but I've certainly made good use of quite a number of them. But yes, I do work in the marketing field, so in that sense my Pixii photos DO "go for the marketing"...
 
[sigh] Here we go again. Note that I do NOT have a Pixii Max in hand (my Pixii Plus is over in Besançon waiting for its update, and I doubt very much that more than a handful of people have actually used a Max yet) but based on my rather extensive experience with the three previous models:
  • The phone app is absolutely not necessary to use the camera. It's a convenience, and it's the only way to do a few tasks such as joining new WiFi networks, but you can leave your phone at home and shoot all day with no issues at all. It's kind of like using a film camera, or one of those Leica Ms with the extra-cost absence of an LCD.
  • Download is definitely NOT "Wi-fi only." You can (1) plug a USB-C cable into the camera and mount it as a filesystem on a desktop or laptop computer; (2) plug the USB-C cable into an Android or iOS device using a "USB OTG" [on-the-go] adapter and import directly into the device's camera roll; (3) plug a USB-C thumb drive into the camera and use the built-in archiving utility to move, verify, and then erase all files, leaving the camera ready for new pictures; (4) the nerd's choice: mount the camera and a computer on the same network and then use the UNIX/Linux curl command. (Try that on your M11, Oskar!)
As for going for the marketing but not the usefulness: a quick look at Lightroom's metadata panel shows me that since I got a Pixii in October 2021, I've shot exactly 13,645 pictures with it (during which it has been upgraded to two subsequent models.) Maybe not all of those photos have been useful, but I've certainly made good use of quite a number of them. But yes, I do work in the marketing field, so in that sense my Pixii photos DO "go for the marketing"...
Short term I'm going mirrorless (Nikon Z5) because I can't afford anything else as a follow on to my M 240. If I could afford a Max, I'd get one, no question. Perhaps in the future, I'll get a used one, a newer model or (alas!) use an inheritance when my father passes but for now as my Leica backup I sent my D810 to KEH today to get funds for a Z5 instead.
 
Philosophically, Pixii and Leica have almost nothing in common except that they use the same general type of focusing/viewing system and the same lens mount. Beyond that it's hard to imagine two more different cameras:
  • Leica is for people who are passionate about heritage and craftsmanship.
  • Pixii is for people who are passionate about innovation and technology.
You'd think there would be enough of both types of people in photography that we wouldn't need to butt heads with each other. The people we
should be butting heads with are the ones who don't understand why (to us) a spartan, straightforward camera that prioritizes observation is worth as much money as one that shoots 120 frames per second, has a special AF mode for fish lips, and is crammed with controls we don't need for adjusting features we don't want. Somebody posted that "for the same money I could buy a Sony A9 III," and yeah, you could; for the same money you could also buy four tons of chicken manure (I actually looked this up.) But I don't want four tons of chicken manure, and I don't want a Sony A9 III either... I want something that works for me.
 
This one camera generates more discussion and more misunderstanding than any other. Most folks know little about it yet decry it and its supposed failings. And this keeps happening again and again. I am beginning to understand how Columbus felt when everyone told him he was going to sail off the edge of the earth.

The camera(s) is/are here. They work. They take good pictures. And they do things that can be discovered by reading the manual. Again, that darned RTFM. Read The "Fabulous" Manual.

I have been informed by one who knows this stuff that the sensor specs are pretty good. Yup, specs are not pics. But Barth and his group are not bringing something to market less than the current model. Barth will be back from his deserved August vacation with pictures. And soon the rest of us will know first-hand from the results of our own cameras.

This is a link to the portion of the Pixii website devoted to the Max: Pixii - Digital rangefinder camera

Added later. I appreciate both brands, Leica and Pixii. I have both. It is not an either or, it can be both. Or, I am multiple personality. ;o)
 
This reminds me somewhat of the backlash against the Konica Hexar RF 25 years ago. Apparently Konica was talented enough to design and manufacture a unique auto exposure RF M-mount body with a 1/4000 shutter and built-in motor but not quite talented enough to measure flange focal distance, causing apparent focus issues. Leicaphiles objected to this upstart intruder stepping into their playground and the claims of focusing issues became internet fact, if not reality. Today it would be dubbed ‘fake news.’
 
I'd love to have both. I just don't have the F'ing budget! Alas!

That said, If I ever get the coin, I'll be happy to add a Max - because of the FF sensor - alongside my M 240 & soon to be Z5. I would enjoy using it. I just don't really have the budget for it - that's _MY_ problem 99% of the time with interesting toys. I got stupid lucky recently with a Chrysler 200 convertible and a Rolleiflex. I don't expect similar luck any time soon.
 
Philosophically, Pixii and Leica have almost nothing in common except that they use the same general type of focusing/viewing system and the same lens mount. Beyond that it's hard to imagine two more different cameras:
  • Leica is for people who are passionate about heritage and craftsmanship.
  • Pixii is for people who are passionate about innovation and technology.
...
I agree with your first sentence.

Regards your bullet points: I'm neither of your proposed sets of "people." When it comes to a camera, I'm passionate about tools that work. Period.
- Heritage and craftsmanship don't do anything to make great photography better, or easier.
- Innovation and technology are wonderful things, and Leicas are just as full of them as the Pixii is, but the Leicas work better because the engineers that have developed them know that tactile feedback when making exposures, battery life, and the ability to see the settings being made clearly are critical to successful photography.

The Pixii I bought, tested, and returned failed on all three of those critical things, which for me means that the camera didn't work properly for my use. No Leica I've owned has ever failed on these critical things.

G
 
I dunno about those characterizations, they sound like astrology to me. Pixii offers upgrades to increase the longevity of a digital camera, a very traditionalist attitude. The camera doesn’t have an LCD so you can’t chimp, also very traditionalist. They’re both rangefinders! About as traditionalist as you can get. Grown men pitting two imagined communities against each other for social capital on the Internet, oh brother.
 
... And thus my question of why call the Pixii Max "a competitor" to the digital Leica M. To me, that is just inflammatory hot air ('marketing hooie') used in the title of the article to get people interested enough to read the article. It sends all the wrong messages to me, of posing Pixii as competing with and perhaps taking away Leica's "crown" ... utter nonsense.

I'd have titled this article "The Pixii Max; An Interesting Alternative to the Leica M...?" Or something like that, and not posing the two brands on a competition footing. When it comes to features, build quality, finish, utility, value, serviceability, and price, the only actual "competition" between these two cameras is on price: the Pixii is a about 30% less expensive. It's pretty obvious that Pixii sales are not putting a dent into Leica M sales at all, and the cameras are so different in philosophy, features, functions, and details of use that they simply aren't playing on the same ball field.

G
 
… a spartan, straightforward camera that prioritizes observation ...

Isn’t this the point of rangefinders?

Just saying, I completely agree with this and ‘every time’ someone asks why a rangefinder I go back to this. Not speed, not lenses, not film vs digital, not size, not image quality, not tradition/quality, not image/fashion/veblen consumption - it’s just a way to see. I think it’s more subject focused than image focused but there’s more to ot than that.

So, briefly, on the Pixxi - I wish them very well. It’s good to have more than one manufacturer and I respect David Barth for taking this on and succeeding.
 
It is a small but clever crowd there in Bensançon. They have dispelled the stereotypical image of guys in light blue painters' smocks, berets and pencil mustaches. Poke around and you will discover that the French are on the bleeding edge of fusion research and hip deep in CERN. Until or unless you have been in close contact with the French and French culture it is easy to dismiss them as a notch better than inconsequential. They are quite clever and capable. Just look at this crew of three making a new camera from the ground up and sourcing parts like sensors. The French say, "Chapeau" which means "hat" but in popular usage means "my hat is off to you".
Just to add, Bensançon is a town rooted in horology and until the Quartz revolution gave the Swiss a run for their money. They have a lovely “time” museum in a lovely medieval building.
Now there are less watches but a lot of technology but above all it’s quite a nice place to visit as I was there six weeks ago and didn't realise it was the home of Pixii.
 
Of course the Pixii is a competitor to the Digital Leica M series. There are many competitors to the Leica M, when Full-Frame Mirrorless cameras than can use an Adapter to use Leica mount lenses are considered. The Pixii is the only one with a real rangefinder. What will my next camera be? I'm not sure, but I will be Testing the full-frame Pixii. Would I consider it over a Nikon Zf or a Z6-III? I'll find out. I would buy another M9 before buying an M11, if my M9 ever dies.
 
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