I recognize this style as commonly used in ads targeted to youth. Around globe companies roll out campaigns to look like they know youth, like they care for them. But they don't.
Companies care for income, for money youth (and their parents) are going to spend for casual wear which suddenly costs like it's imported from outer space. What companies care for is to turn youth thinking that wearing certain wear is trendy, that they become cooler and smarter that way. This is true perversion not when elder man sits by the kids' playground with camera over shoulder.
What's interesting - companies fool youth by campaigns created by youth themselves. They hire kids to help them fool more kids. That would be truly amazing if that wouldn't be evil!