I would agree in general with his comments. When talking about a "soft" look, I think that comes from the lower contrast output due to the higher dynamic range. Adding contrast in post is usually necessary, and as another clue to this, LR lowers the black point during a Auto-Tone import.
The writer didn't mention White Point or color balance... some say the M output is a bit on the warm side, and maybe so. And some say the magentas & reds are oversaturated and need to be pushed a bit toward orange.
And it could be that this is related to the M letting more IR through the cover glass than an M9 (yet less than an M8). I have been using UV/IR Cut filters with lenses on the M, and I'm happy not to see any IR contamination. And, since these cut filters obviously reflect some visible red, I'm convinced this reduces recorded red, at least a bit, as well as reflecting the IR.
FWIW, all my Gallery uploads for the past several weeks were shot with the M typ 240. If they're not very convincing either it's probably my fault. 🙂