Well what do you call it when a company creates a product that takes from millions without credit or compensation? Is that not a rip off? What do you call it when a company claims their product can do something, but which in practice it either cannot do at all, or does poorly most of the time? Is that not a rip off? What would you say about a technology that's chief value is that it makes imitations or forgeries? What do you call it when a company sells a product to another company, on the promise that it will reduce costs, but immediately upon implementation that product performs so poorly that it brings lawsuits and causes lost time and money? Come to your senses.
It also amuses me that people will go "oh but everybody thought computers were bad" or "the internet was bad" when, on the contrary, the practical value of these was easily understood from the get go. The reason things like NFTs and AI get so much criticism is because they don't really provide much (if any) value. People like to bleat on about "luddites" when the simple truth is that all technology that provides value has been taken up as quickly as possible. Saying something that is a terrible product only gets criticized by "luddites" because it's "technology" is a cop out. It's an excuse to not have to think critically.
To paraphrase John Bloomfield Jervis, writing on the subject of the then newly invented steam locomotive: when something works, the beauty of the thing is obvious.