It's also ironic that most digitally-shot film is given artificial grain (taken from scanned film images of grey cards, I believe) in post-processing. If that isn't an admission that digital looks bad, what is?
I don't know about NTSC TV, but on PAL TV the difference between a programme shot on video without post-processing, like news and old sitcoms, and between something shot on film, is startling. The video footage is more realistic but somehow "cheaper" and "wrong". Pop promos really took off in the late 1970s; they started out in video but very quickly moved to film for its softer, more organic effect. Now it's come full circle and they can shoot video in the camera again, making it look like film later.
I can see artifical grain still being added in 100 years' time as a sort of skiamorph.