Fuwen, you must remember that right now, everyone in the US is a bit touchy about what they perceive as extravagant expenses, because of some very bad behavior by ethically challenged financial executives. But, when it comes to Fogg and most camera gear, you get what you pay for. Right, Leica buddies? As for my Fogg, it is not ostentatious at all, being black fabric with black leather trim, a very sedate look all in all. Now, if you really want to be outraged over the price of a Fogg, let me tell you what I paid for mine a couple of years ago... $75 USD from Adorama on Ebay! I challenge anyone to show me a better bag for $75! (Actually it was $85 with the shipping.) I really think these personal condemnations because someone thinks someone else paid too much for gear are quite childish. If it is not the right bag for you, fine, don't buy one. But don't think you have the moral high road just because something doesn't suit you. Also, to assume the only way to buy a Fogg, or anything else, is for full retail, you might want to do a little exploring on the internet machine.