...No one has claimed they were 'laws.' They took the guidelines seriously enough that Addison Wesley even published the book...Apple Human Interface Guidelines. ...
Why do you think Addison Wesley published the book? Because Apple
paid them to publish it, because it represented an ideal to which Apple aspired, and to which they wished to promote the idea that all software developed for the platform should aspire/conform.
These things are not dogma handed down from on high. They change. as time goes on and different ideas meet the mix.
Every now and then, as in the case splitimagereview has highlighted, thats exactly what has happened. It’s not an “ongoing mythos”. The notion that things can’t deteriorate is as unsupportable as the idea that things always deteriorate, canards to the contrary aside.
The observations laid out in the article referenced (
https://www.fastcompany.com/3053406/how-apple-is-giving-design-a-bad-name) are arguable, but they are not so cavalierly dismissible. This is perhaps more obvious to those of us who are merely users trying to accomplish simple tasks than they are to developers who live inside that bubble.
The move to changing the OS every year whether it satisfies any useful end or not, has probably been partly to blame for the fact that half the changes every year seem to be nothing more than a pointless, or perverse, exercise in moving the cheese, coupled with ever more inscrutable icons. And, the bizarre obsession with “thinner” at the expense of ease of use (there’s a dongle for that) is another symptom.
Why don’t I switch, then? The grass is not greener on the other side. Yet, it was definitely greener on the Apple side of the fence, for my purposes, when Jobs was running it than it is now (coincidence? I am guessing not.). That’s a fact, and one only I can be the judge of.
Things can and do "deteriorate" over time, as you put it, but the mythos is that everything
was always better at some time in the past. The truth is that things always change, when everything is static, there is no Life because Life requires change, constantly.
There are design eras that are awful and there are design eras that are wonderful. Different generations see the same eras in the opposite way, because the notions of "what is good and beautiful", "what is functional and meets the need" change over time as different generations' perceptions and expectations change.
I'm old, I've seen many waves of good and bad taste become the accepted norm, many waves of functional vs hopeless become the accepted norm. My buddy Don is 30 years older than I am ... He's verified that this is correct, and that he's seen thirty years more of the same waves roll past.
That's the human condition: the limitations of human perception, the constraints of human volition and memory.
We are not constant. But when plotted against objective references of utility and real improvements, things have NOT always gone down hill. The human condition has actually, materially, improved by leaps and bounds over the past several centuries. A recent thesis from either Carnegie-Mellon or one of the other big universities/research tanks published exactly this notion along with a few hundred pages of proof to support it. If I can find the paper, I'll post a link.
G
BTW: I worked with and knew SJ personally. I went to work at Apple after he'd been ousted, watched the new wave of execs try to drive the company into the dirt, saw his return and the rise out of the muck back to something better, was hired back into my last position the day he left the company (and died of cancer a month later, due in part to his own foolishness!), watched the wave as the arc moved up, and down, and up again... My positions were always cross functional, I nearly always had to be in touch with multiple different part of the company from engineering to design to marketing, to internal coordination to external coordination. ...I think I have a better insight into the internals of what has been going on than most, simply through having lived through nearly a quarter century of nearly all of it myself, and seen it with my own eyes...
😉