Jamie123
Veteran
A lot of contemporary art is pure marketing. That's a simple fact. Most 'high art' today is completely irrelevant to 99% of the people. It doesn't form part of their culture, it doesn't document history or illustrate their religion or celebrate their cultural traditions or entertain them. Its empty. Marketing makes empty art valuable to those who buy art. Like it or not, television popular music, comic books, and other 'lowbrow' arts are the only real art done today because the 'high art' world has divorced itself from the national cultures of the places where it is produced.
Well, that's your view of what art should be. Who says art has to be relevant to a lot of people in order to be good?
Also, saying that art is pure marketing and at the same time saying that it doesn't form part of the people's culture is contradictory. Those 'lowbrow' arts like television and popular music are no less marketing than contemporary art, the difference is that they market to a different segment of the population. Just because more people like it doesn't mean it's any better.
