People look at numbers only when it suits them, and business publications almost invariably have almost theological agendas of their own. My favourite is the euro, from "broken, dysfunctional Europe". If the euro is so awful, how come it's appreciated 30-50% against both the US dollar and the pound sterling in a decade or so?
If you think this is irrelevant to the Bloomberg article, re-read the first sentence in this post. Then reflect that business journalists have to write about something, whether they understand it or not. Then, if you want to understand business even better, including the nature of survivor bias, read the Nasim Nicholas Taleb trilogy, Fooled by Randomness, The Black Swan and Antifragile.
Cheers,
R.