Joe, considering your first sentence, it's ironic that you bring it up in a new thread. 😀back alley said:if it were up to me i would ban the word bokeh from all photo forums and ban any discussions about the topic.
but it doesn't seem to be going away any time soon...
i do have a curiosity though...how many people would either buy or not a buy a lens based on bokeh?
Your second sentence is right on... Some people pay attention to bokeh and some don't.
Answer to your question: For me it's a factor. But it seems the most intrusive bokeh occurs with a fast lens wide open. But I am reluctant to shoot wide open because I've long been aware that lenses are just not at their best there. Close down only a stop and see improvements in contrast, sharpness, and -yeah- bokeh too.
So the Bokeh would have to be pretty ugly and affect the next stop down too to discourage me from a lens purchase.