I can understand the questionning because Hasselblads are a special piece of kit indeed. I myself own one, and used to own EC-TL bodies (twice at different points). While those were fine, I did not like the curtain shutter (slow flash sync speed), and above all the very heavy weight. Mind you if you have many lenses the Hassy outfit will weigh more. Anyway, I would sell the Hasselblad first over my current Bronica which is a GS-1. I found that modern Bronica glass is noticably sharper than the EC era counterpart (except maybe for this Nikkor O.C. 50mm...). You may certainly call that 'clinical'. I don't mind it. I found that the Planar 80mm has its own downsides also (5 aperture blades only, noticeable distortion), but I like its rendering overall.
I sometimes think I should sell everything and go for a Bronica SQ body. Hasselblads are servicable, but the cost is downright ugly, for the cost of my latest Hasselblad service, I could have bought 2 SQ bodies. Go figure. Hassselblad are certainly not more reliable than modern Bronicas in my experience (quite the opposite actually).