I have two Rolexes and when I think about them at all, I pretty much consider them jewelry, even though I'm not a jewelry wearer. If I *really* need to know exactly what time it is, I look at my cell phone, and I really could use my cell phone all the time. To tell the truth, I don't even know why I wear a watch, except that I always have. I haven't worn one of the Rolexes for several years, though it still works fine -- I offered it to my son, who says, "Eh, I don't wear a watch." So I offered it to my son-in-law, who said, "Eh, I don't wear a watch." I definitely think there is a psychological relationship in the reasons *some* people shoot Leicas and wear Rolexes or other mechanical watches -- prestige, appreciation of mechanical things, nostalgia, a sense of tradition, etc., as well as the fact that they perform well and sometimes brilliantly...