So what will Canikon do? Make camera phones? Robots?
Laws of physics dictate to me I need something bigger than a cell phone. So with me my "camera" will never be just my old phone.
Gosh maybe I'm the thing becoming obsolete here....
So, what will the current digital camera manufacturers do: I think the following will make the most sense:
1. Accept the reality: Snapshooters will use smartphones. In the digital compact camera / built in lens camera market probably only special cameras like waterproof/underwater cameras, high-quality compact cams (like the new Zeiss) and super-zoom bridge cameras will have a place.
2. Accept the reality: ILC cameras will be used by professionals and photography enthusiasts, not by the casual shooter anymore. So this market will be smaller in the future than today. But it will remain a market of several million cameras p.a.
3. Maybe 1-2 manufacturers will follow Samsung and quit the market.
4. Photographers will use their cameras for longer periods. Companies will react to that by longer product cycles: Not every 2-3 years a new model, but every 4-6 years. That will also lower their costs. In my opinion that is good for companies and photographers.
5. Streamlined camera portfolios: Not 3-4 entry level models anymore, but 1-2. Lower costs for the manufacturers.
6. New products for the increasing film community: New film cameras and scanners. That may come from companies who have the capabilities for that like Nikon, Canon, Pentax, Hasselblad, Fujifilm, Leica. Not from companies like Sony, Panasonic, Olympus.
I remain quite relaxed concerning the future. The camera industry will adapt to a new situation. No, the sky is not falling
🙂.
Cheers, Jan