The entire industry was caught with its pants down. They saw mirrorless as "small cameras for women." But really they're "small cameras for enthusiasts." Everyone got it wrong.
Even Panasonic—who got this whole thing started—misread the success of the GF1. They followed it up with a string of dumbed-down successors. It took them years to introduce the GX1, and they STILL didn't nail it.
Canon, Nikon, Panasonic and Olympus are now watching in horror as Sony and Fuji show everyone how it's done. By marketing to enthusiasts, Sony and Fuji can justify higher prices, and thus higher profit margins. Olympus finally "got it" with the E-M5, about 24 months too late.
Meanwhile, Nikon came out with a me-too system that's already a historical footnote, and Canon was too busy selling DSLRs to even notice what was happening. Now that they see Fuji generating so much excitement over a $1700 camera that can barely autofocus, they're probably paying attention.
Canon needs to introduce what is basically a full frame NEX-7 for a new lens system, with insanely good autofocus. The body could be $2300, and the new lenses could start at $600 and go up to $1600 or beyond. The profit margins would be huge, and the sales would be out of control. Hopefully they'll understand this eventually.