Sometimes I wish a giant company would steal my image so I can go after them for a hundred grand. (although I don't think I'd get nearly as much for my work considering how unknown I am) 😛
It is not a matter of the value of the work (or more generally, damage done). Punitive damages attempt to prevent repetition by making the deed unprofitable - hence the fine is above the profit the offender might have made rather than proportional to the damage to the victim.
$100,000 seems small.
I also wonder how the defendant attained the image if the artist had never licensed it - clearly it's a theft but to print it on hang tags of jeans the image must have been "printable" and attained via the Internet (an assumption of course). I wonder how (if at all possible) that sort of thing could have been prevented.
For example, supposing the jeans were sold in, say, Russia. The artist would never have known I would think.
Cheers,
Dave
Yes Yes, I understand. But in order to determine the potential value of lost profits the work has to be valued at a certain percentage in the first place.
maybe it has more to do with the quality of the legal assistance?
No, you did not understand. Punitive damages are awared for registered works only and are not based on value or lost profits. The amount awared for punitive damages is set by law.