My guess was that it was their V 2.0 camera already engineered and priced.
Yeah that's what I was thinking too.
What makes it seem contrived to me is that I searched craigslist and found vintage Electro 35 GSNs going that take real 35mm film going for less than this thing.
Who cares? In case you missed it, this is a different product, with callbacks to the Electro 35. I had one by the way, and after 3 rolls it stopped working. Was it worth my $50? No, not really.
"Millennials" are not a monolith. I am a millennial and yet I have stacks of darkroom prints. Perhaps you should lay off the "How Millennials are killing off xyz" articles.
The more I think about this the stupider it seems.
A suggestion then - stop thinking about it and move on. You know, I think the Leica Q was a stupid camera. A LOT of people here wanted to argue for days about why it was the perfect thing. Okay, fine, whatever. I actually forgot it was a thing later when it was mentioned some months later. I was like, what is this Leica camera I hadn't heard of?? It was so totally irrelevant to me I just forgot.
The rampant snobbery and camera elitism continues unabated. Sheesh, it's a cheap point and shoot with some quirky design features. It's perhaps one of the first/only "toy" digital cameras made. That category was/is wildly popular with film. But I'm sure the same folks turn up their noses at Dianas and Holgas. I don't use them myself but many of my friends do. Some make good work too.
We all interact with photography differently, we all pursue different genres, styles, and tools. I am interested to see a different product and not a "me-too" camera. Maybe it'll suck, maybe those who purchase it won't use it for more than a week. Doesn't do any harm. In a world where much of photojournalism is done with iPhones and passionate hobbyists shoot 8x10 cameras, it's all good.