ZeissFan said:
II would expect a price of between $2,500 and $3,500 for a full-frame Zeiss Ikon.
Canon's least-expensive 24x36-sensor DSLR costs nearly $3,000, and they've already paid off most of their sensor-manufacturing development cost.
Given that RF cameras are considerably more expensive than similarly-spec'ed SLRs because of the smaller sales volume and the extra precision they require, and I would expect a 24x36-sensor Ikon to cost in the range of $5,000 if manufactured to the same quality level as the current Ikon.
This is based on the fact that the most recent DRF camera (M8) cost about 50% more than the same manufacturer's film RF, plus a premium for development of a currently non-existent 24x36 sensor capability (the Epson and Leica were able to draw on DSLR practice for their electronic designs, lowering development costs, but there would be no 24x36-sensor DSLR on which to base this design since nobody except Canon makes one.)
Whether people would pay
more than the price of a Leica M8 for a 24x36-sensor Ikon would depend on whether the larger sensor was seen to offset the "stigma" of Cosina manufacture (which doesn't bother most of us who actually
use Cosina-made cameras, but seems to bother a lot of other people.)
I suspect that at least some of the people who say, "I insist on a 24x36 sensor and anything else is an unacceptable compromise" don't actually own
any high-end digital camera now. They're what car salesmen call "pipe smokers": people who don't intend to buy a car at all, who just enjoy fencing with the salesman and finding rationalizations to reject everything offered. It would be quite defensible for Zeiss to suspect that such people would
never "put their money where their mouth is."
The only people who do demonstrably care enough about a 24x36 sensor
enough to pay a premium for it in a digital camera are people who have bought Canon's two 24x36-sensor models. How many of those people also want a rangefinder camera (and would be willing to pay a premium for it, and buy a new set of lenses for it) would be a good test of the market for such a camera.
(On the other hand, suppose it were possible to engineer a genuinely modern electronic optical RF: I wonder if a stepper motor could move the RF optics accurately enough to substitute for all those expensive precision-machined levers, and if a digital encoder in the lens could be precise enough to stand in for that costly custom-finished coupling cam on an RF lens.
If it could, then it would be only trivially expensive for a company whose DSLRs already use an all-electronic lens mount to engineer an electronic-RF camera that used a version of that same mount; the lenses then could be used on either type of body. The extra throat depth of an RF camera with a DSLR lens mount would eliminate some of the compactness advantages of an RF camera, but it also would eliminate the chief-ray-angle issues that made development of the R-D 1 and M8 so difficult.
All that plus an extant 24x36 sensor spells C-A-N-O-N... too bad they'd be too ruthlessly practical to consider such a thing! Canon seems to be the
least nostalgic of all the major camera companies, with absolutely no interest in celebrating its heritage the way Nikon has done with commemorative cameras, Pentax has done with special-edition lenses, and Olympus has done to some extent at least with advertising allusions to its classic cameras. Too bad, because they seem in the best position of anyone to introduce a truly modern, compromise-free DRF...)