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"Pulling film is normally defined as developing less. It has nothing to do with the exposure. For all practical intents and purposes, exposure and development have nothing to do with each other. (There is some very small effect, but it is too little to be concerned with.) The amount of exposure controls how much shadow detail one has; the amount of development controls how dense the highlights are and how much contrast there is. Period. When there is a high range between shadow and highlight, less development is used to keep the highlights from blowing out (becoming unprintable while keeping the full range). Pushing and pulling, in terms of changing ISO's, doesn't actually exist in real life. It's just a matter of managing the contrast ratio, after the fact, or as part of a zone system calculation."
This is a good rule of thumb, but it's not the whole story.
For negative film, "expose for the shadows, develop for the highlights" is a better and mostly-equivalent rule of thumb purely because it's simpler and easier to remember. It doesn't tell the whole story either.
- Exposure, based on the film's native sensitivity curve, establishes how much density and dynamic range you'll get with "standard" development. If you use the manufacturers' guidelines for sensitivity and development, you'll get a "standard" negative with the dynamic range and reference density* as listed in the film data sheets. The manufacturers' specs are intended to place optimum exposure and processing such that the largest portion of the film response is in the linear portion of the output density curve, from fully exposed to clear (that is, from white point to black point).
* Reference density: Density is the amount of light absorption that a processed piece of exposed film exhibits. Every film has a data sheet that lists how much density is expected with a standard amount of exposure and standard development. Photo labs use this reference density and pre-exposed (by the manufacturers) clips of the film along with a densitometer to calibrate and control their processing machines.
- Changing ISO shifts the density you'll get with standard development along the output density curve. It modifies the dynamic range, essentially, due to development changes from standard necessary to regain density at the reference points.
- In development, the overall developer-time-temperature combination sets the baseline for how much exposure will build density to a reference X. In other words, you expose a particular film with sensitivity rated N at the reference exposure for middle tone and use the standard development process, the overall developer-time-temperature combination should result in an output density that matches the reference density.
- BUT when you're push or pull processing, or using non-standard developers, or non-standard time and temperature, or non-standard agitation technique, you shift the density build-up along the curve.
Example:
Let's say that a film is rated ISO 200 in D76, standard dilution at 68° for five minutes with standard agitation. Presuming exposure of a reference grayscale chart, this should place the output densities from white point to black point in the linear portion of the processing curve.
Now, the situation you're shooting is contrasty so you'd like to flatten the contrast a bit. How do you do that? Density is (to first order) built by time in development, so you overexpose the film and modify the processing curve. Rate the film at ISO 100 for exposure and either dilute the developer, reduce the processing time, reduce the processing temperature, or some combination of all three. This allows the low values to be fully developed without blocking up the high values. You've lost some dynamic range, but you've placed the exposure into the right part of the processing curve to fit your subject's needs.
Consider the opposite situation: you have a flat scene that is going to need some additional contrast to make it shine. Presuming that ultimate shadow detail isn't essential, underexpose and overdevelop to achieve the goal—you rate the film at ISO 400, and increase the processing time, increase the processing temperature, or some combination of the two (it's usually hard to increase the developer concentration and get predictable results). The output densities should show a reduced dynamic range from shifting the exposure up the processing curve, but that's exactly what you wanted to match the flat-lit scene.
A lot of words, I know. To boil it down to a usable rule of thumb:
basic rule: Expose for the shadows, develop for the highlights.
to reduce contrast: Add exposure, reduce development.
to increase contrast: Reduce exposure, increase development.
The best way to really get a handle on this is to pick one or two films, one or two developers, fix a couple of standard processing methods for different ISO ratings, do a lot of experiments, and observe the results carefully. With consistency in setting exposure and processing the film, you'll get the hang of it quickly and know what you need to do to get the results you want.
G