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“Photography as we knew it, meaning film and Kodak and all that, was a very subjective process. With film images you had emotions. You used to go out and buy film like Fuji, because it was more saturated, or you liked Agfa because it gave you a rounded color palette.” With a ten-dollar roll of film, he explained, you were essentially buying ten dollars’ worth of someone’s ideas. “Software, right now, is objective. ‘Let the user create whatever he wants.’ Which is great, but it doesn’t really produce good photography.”
As I've often discussed w/photo buddies, it seems that the film makers like Kodak & Fuji have missed out on a significant business opportunity to leverage their "$10 of expertise," as Dangin called it, by not offering their own software plug-ins (though I'm guessing they get some kind of licensing income from allowing dxo, etc. to use their trademarks?).