SNIP
"Sony definitely beat Panavision since Pana doesn't 'do' digital " SNIP
The Genesis has been out for a while now:
http://www.panavision.com/content/genesis
"The main imaging module of the Genesis is made by Sony.."
http://en.wikibooks.org/wiki/Movie_Making_Manual/Cinematography/Cameras_and_Formats/Genesis
I don't think the RedCam and the Sony F are in the same league. Red is new (it's a rental market for most and most rent Panavision, Ari and Sony - Red is a player - but not a big one yet). Sony has been in the market for some time and is the maker for sensors for many currently used cameras. I don't think Sony has any plans for a lens business. They rely on Zeiss and some Nikon builds to fill that segment. Sony is now in the pro market with the better Alpha DSLR cameras. They have some National Geographic photographers on board as well as many pros. The purpose in producing a FF body is to make use of the many lenses in various mounts in addition to a series of likely Zeiss-Alpha lenses. They have promised a FF sensor DSLR in the next months-year. This promise has actually cost them money, as many APS-C Alpha pro users have kept their kit minimal - waiting to trade up to the FF camera. I guess we'll see.