I dont think it is the case anymore.
You should not think. If you would have visited the dm and Rossmann drugstores in the last years you would know.
Remember when you can go to dm or rossman and buy a pack of 3 or 4 rolls for 75 cents.
Nonsense. That has never been the normal case. That have never been the normal, regular prices! In some shops there have been clearance sales for the house brand films with of course then lowered prices. That's it, nothing more.
Nowaday only kodak gold, ultramax, vista, apx and precisa. Nothing more.
That is the supply of different film emulsions for many years. The Fuji emulsions which were sold in the last years as Rossmann or dm house brand are the same as in the curent AgfaPhoto Vista films. So if you have liked the house brand films, just continue with the Vista line, and be happy.
A Twin-Pack of CT Precisa reversal film is only 10,95€ at dm.
A Three-Pack of Gold 200 is only 7,95€ at Rossmann.
If you consider inflation, these films are much cheaper today compared to the "film era" 20 years ago.
I know for sure, because I've grown up in the film times. I am taking photographs for about 40 years now.
And everything go to CEWE.
Again total nonsense! Besides CEWE also Fuji Eurocolor, allcop, Orwonet and dplab as mass volume labs are very active in this business with drugstore and photo shops. Depending on the region and the drugstore company, the films go to these labs for developing and printing.
Cheers, Jan