Film resurgence

[Jbennett68]

Saw this Reebok x Kodak ad today. Film is really in the front of popular culture when this is a thing.

 

[Ko.Fe.]

Or just a marketing ...

I will only see resurgence with crowns wearing film cameras on the street.
Which is not present.

We had party of our department yesterday.
Young colleague was wearing t-short with something about Kodak.
He is completely not into film.

 

[TenEleven]

I have to agree with Ko.Fe. here. The angle seems to be more that the younger generation is into anything "retro" and not film specifically.
They just like that it looks... retro.

Similarly in conversations I have had with them the pattern emerged that they like my cameras (they look old and quirky) but usually have absolutely no interest in carrying or shooting these for themselves.

Edit: If Kodak (ideally not Alaris) gets even a couple of cents from each of these shirts or other licensing fees, I guess that's still good for us film grognards.

 

[Jbennett68]

I have to agree with Ko.Fe. here. The angle seems to be more that the younger generation is into anything "retro" and not film specifically.
They just like that it looks... retro.

Similarly in conversations I have had with them the pattern emerged that they like my cameras (they look old and quirky) but usually have absolutely no interest in carrying or shooting these for themselves.

Edit: If Kodak (ideally not Alaris) gets even a couple of cents from each of these shirts or other licensing fees, I guess that's still good for us film grognards.

Somebody is buying all the crappy instant cameras.

 

[Jbennett68]

My bigger point is being in the public consciousness is a good thing.