HHPhoto
Well-known
Finally, a film manufacturer is doing something that will encourage people to use their products!
Other things they all could do: 1) put a little money into promoting film as an alternative medium (e.g., on college campuses); 2) set up a lab (like Ilford has) or invest in or somehow support labs; 3) make high-quality color film and print development chemicals for home users in convenient, reasonably-priced kits and sponsor/run classes on processing; 4) work with camera manufacturers and/or repair people to help make sure reasonably-priced high-quality film cameras are available, possibly even some new ones.
I agree with all of this.
But just for your information concerning your point 2) 'set up labs':
FujiFilm has already done this in Europe in 1998, and since then they are running several huge volume labs on an industrial scale (branded as Fuji Eurocolor). In these labs millions of films are developed each year (C-41, E-6 and BW), and hundreds of million prints are made p.a. on RA-4 silver-halide paper there.
Fuji Eurocolor has contracts with some drugstore chains and with local photoshops.
Besides there is also an even bigger player in this game, CeWe in Germany, and three smaller players than Fuji Eurocolor, German companies OrwoNet, allcop and dplab.
The whole lab infrastructure in central Europe, especially Germany, is much better compared to the US.
Cheers, Jan