kbg32
neo-romanticist
http://petapixel.com/2013/11/08/nik...et-dslr-sales-stall-df-preorders-come-subpar/
....lackluster Df pre-sales.....
....lackluster Df pre-sales.....
Financial Woes: Nikon
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Roger Hicks
Veteran
Dear Keith,
Is that "lacklustre pre-sales of DF" or "pre-sales of lacklustre DF"?
Perhaps that's why Nikon priced it high to begin with.
Cheers,
R.
Is that "lacklustre pre-sales of DF" or "pre-sales of lacklustre DF"?
Perhaps that's why Nikon priced it high to begin with.
Cheers,
R.
lynnb
Veteran
Thom Hogan is the most knowledgable Nikon-watcher I know. His comments are here. All the camera makers are trying to maintain market share in a declining market. Canon and Nikon have market dominance, particularly in the US market where mirrorless has not really taken off. Some of the other players are on much more shaky financial ground than Nikon.
rwintle
Scientist by day
Based on the discussions here about what it is, and what it isn't, and what everyone would have liked it to have been... I'm not surprised.
kbg32
neo-romanticist
Roger - "lacklustre pre-sales of DF". 🙂
....and yes, Canon has posted lower sales for their products as well. Sony has dropped their dSLR line and will continue to develop their mirrorless cameras.
bonatto
looking out
Nikon's released an expensive niche product to a saturated market.
Meanwhile, Fuji has been dumping new hardware and putting high quality lenses in the hands of people that may be willing to buy new and innovative bodies.
Interested to see what happens.
Meanwhile, Fuji has been dumping new hardware and putting high quality lenses in the hands of people that may be willing to buy new and innovative bodies.
Interested to see what happens.
Mackinaw
Think Different
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Guess I'm not surprised. There was a discussion a few months back about the dramatic drop in sales for all Japanese digital cameras so far in 2013, be they P&S, mirrorless or SLR. Cell phones are taking over the photographic world and changing everything.
Jim B.
Jim B.
Rodchenko
Olympian
I think Olympus have been astute in getting out of SLRs and focussing on (sorry!) micro four thirds rather than aiming for full frame and have a whole new set of lenses for that.
But even protecting market share produces diminishing returns, so we should expect the trimming of the rather overstretched range of models that all the majors have.
But even protecting market share produces diminishing returns, so we should expect the trimming of the rather overstretched range of models that all the majors have.
tomnrides
Established
Canon, Nikon and Olympus are imaging equipment manufacturers, meaning many other areas far beyond traditional "cameras". I am uncertain of % "camera division" revenue, but my guess is that they would do fine without cameras. Just the same for Zeiss. Someone with facts would be much appreciated.
segedi
RFicianado
If the DF would have been 24MP, I might have thought about picking one up. That's the typical resolution that I can get by scanning negs...
Rodchenko
Olympian
Absolutely. But Olympus are still suffering from their near-collapse, so need to tread more carefully, so are wise to steer clear of areas which are pretty much owned by Canon & Nikon.
Personally, I am seeing a lot more cameras around now than just a few years ago, so I don't think that the iPhone has killed the camera (yet). A decade ago, I might have thought photography was on its way out. The proliferation of magazines also tells us this is not the case.
It's hard to believe doomsayers when there are so many units being shifted, but, as I've said, most manufacturers seem to be overstretched, with a ridiculously broad range of models, some hard to differentiate between. There's been a panicky fear of missing some segment of the market - a market that, on the whole, isn't so deepy involved in the precise specification of the models it buys.
I infer that the margins are tightening all the time, hence the problems with profitability.
I do hope all the manufacturers come through this current storm. It's good to have choice, even if there are some products I would never even consider buying.
ChrisPlatt
Thread Killer
I predict the price of the DF will be reduced to $200.
Then I'll buy two; one for color and one for BW... 😀
Chris
Then I'll buy two; one for color and one for BW... 😀
Chris
Mackinaw
Think Different
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This article dates to early August. For the first six months of 2103, digital camera sales plummeted 43%. And the drop was broad-based too. Every segment declined.
http://www.dpreview.com/news/2013/08/01/camera-shipments-2013-CIPA
So the decline in Nikon profits really isn't surprising. The question now may be, what do they do next?
Jim B.
http://www.dpreview.com/news/2013/08/01/camera-shipments-2013-CIPA
So the decline in Nikon profits really isn't surprising. The question now may be, what do they do next?
Jim B.
uhoh7
Veteran
They get real, swallow their pride and follow the heathen model: new short flange mount, FF, adapters, EVF and make it look like an SP.
It's been obvious for two years.
kram
Well-known
It should have been 24 Mega, with video, to have zero video function is strange, and I speak as a film user?
Sparrow
Veteran
... just poor ROC I expect, rather than actual losses ... so it's not as much of a swindle as some expected eh?
ray*j*gun
Veteran
I feel the 2 issues with the DF are MF and price..... both can be fixed. But the bigger issue to me is Nikon quality and lack of market support. If you bought a D600 for example you could very well have gotten screwed.
noisycheese
Normal(ish) Human
My thought exactly.
Seems that we are seeing DSLR fatigue in the camera buying public. That'll happen sooner or later when the big two release a "bigger, better" DSLR every 30 minutes.
elshaneo
Panographer
I'm not surprised at all that Nikon did missed the runway and will eventually crash hard on the Nikon DF at the current selling price.
Plus Nikon's reputation went really bad with the Nikon D600 shutter oil spilling fiasco...
Plus Nikon's reputation went really bad with the Nikon D600 shutter oil spilling fiasco...
burancap
Veteran
Beyond cameras (in general electronics) there are a lot of the mainline Japanese firms in trouble. Panasonic, etc... were in bad shape too -perhaps none more so than Sony.
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