btgc
Veteran
If I were Fuji or Kodak, I wouldn't sell my film under generic rebranded names. The hypothesis that it was a one-time inventory drawdown makes sense to me.
Don't know about rebranded Kodak film, but LegacyPro 400 were labeled "process until 01.2011". If I were Fuji I'd sell it through third party with less than expected profit - just like they did. Better than have expired film in stock.