Fuji committed to film.

I guess they got a lot of inquiries today after the K-M announcement. Nice to see such a quick and positive response.

Think I'll go buy another brick of Sensia! 😉
 
Reassuring words in the current climate.

A cynic would ask how long they'll be supporting silver halide technology which is how I have a horrible feeling this thread will go. There'll be all the comments about the fact that it's a sign of the beginning of the end when Fuji feel they have to say things like this. As a plea, don't start that. For every message along those line you would have written, go out and buy a roll (or sheet) of Fuji film, use it and enjoy...
 
Mark Wood said:
Reassuring words in the current climate.

A cynic would ask how long they'll be supporting silver halide technology which is how I have a horrible feeling this thread will go. There'll be all the comments about the fact that it's a sign of the beginning of the end when Fuji feel they have to say things like this. As a plea, don't start that. For every message along those line you would have written, go out and buy a roll (or sheet) of Fuji film, use it and enjoy...


I have noticed this too (not only on this forum). I think a lot of people just like to be pessimists and want the rest of us to be miserable with them.

Back on topic. I think this is good news.
 
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Pessimism has it's advantages, expect the worst and be happy if it doesn't turn out as bad as you expected 🙂
 
I just received the Jan 2006 Rangefinder magazine. Good read by the way its their black and white issue. Fuji placed a full color fold out insert in the mag. It is titled "In the digital age, is it possible to have a renaissance in film? Four photographers say, Yes" Real nice insert, must have cost a bundle.
 
keithslater said:
I just received the Jan 2006 Rangefinder magazine. Good read by the way its their black and white issue. Fuji placed a full color fold out insert in the mag. It is titled "In the digital age, is it possible to have a renaissance in film? Four photographers say, Yes" Real nice insert, must have cost a bundle.

There is a delicious irony in the fact that Fujifilm had a 4 page color spread in a magazine issue devoted to B&W! 😀
 
I thought that ad was interesting as well, considerning the mag is basically a trade rag aimed at the professional, rather than artistic, photographers. My guess is they're betting that they'll own color and chrome while Ilford does so to black and white once Kodak finishes dying.

William
 
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copake_ham said:
There is a delicious irony in the fact that Fujifilm had a 4 page color spread in a magazine issue devoted to B&W! 😀

From a marketing point of view this makes much sense, why waste advertising money on people who buy you're products anyways?

Microsoft runs ads in Linux magazins!
 
Socke said:
From a marketing point of view this makes much sense, why waste advertising money on people who buy you're products anyways?

Microsoft runs ads in Linux magazins!

People who shoot black and white also use colour. The use of one does not exclude the use of the other.

And now back on topic please.


Another interesting read:

http://home.fujifilm.com/news/n060119_2.html

" Our mission is to preserve and nurture the culture of photography to meet the needs of our longtime customers. Silver halide photography, which is fundamental to photography, has advantages over digital in such areas as power of expression, long term storage capability, reasonable prices, easy handling and a highly established and convenient photo development and print infrastructure.

We intend to continue our silver halide photography business and to further cultivate the culture of photography, and in so doing, continue to support our customers and retailers and all those who enjoy photography."
 
Yes, this is very refreshing to read.

Silver halide photography, which is fundamental to photography, has advantages over digital in such areas as power of expression, long term storage capability, reasonable prices, easy handling and a highly established and convenient photo development and print infrastructure.

I'm glad some corporate types realize that. Lately they seem to be blindly following each other like lemmings on the switch-everybody-to-digital bandwagon.

Fuji will probably be the single dominant film provider in the near future.

They make a good product. I've been using them mostly for the past 10 years or so. I've tried others, but I seem to always gravitate back to the green box.
 
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