Fuji discusses new mirrorless interchangeable lens camera

[lynnb]

read more:
http://www.reuters.com/article/2011/07/04/us-fujifilm-idUSTRE7631CG20110704

"Until recently best known for inexpensive models, Fujifilm may also re-enter the more lucrative interchangeable lens camera market from which it withdrew in 2004, Takeshi Higuchi, head of the company's camera division, said in an interview with Reuters on Monday.

The launch of a mirrorless camera, which has an electronic viewfinder, making it lighter and more compact than a professional-style single-lens reflex camera, would be an extension of Fujifilm's effort to move upmarket and would put it in direct competition with Sony."

..."we don't have a very high-profile brand," Higuchi said. "We have debated why that is and the upshot was we should put out luxury models and spend more on publicity to build up the brand."

 

[Thardy]

So when they do make an cEVIL camera with built in EVF, AND aps sized sensor, what do I do with all of my mft lenses? 😎

 

[hxpham]

I hope they won't be buggy and slow

 

[lynnb]

Thom Hogan mentions they've got a MFT prototype. That would be good - the less proprietary lens mounts the better. But I'm not holding my breath.

 

[Dr Gaspar]

This could be really interesting.

 

[jsrockit]

..."we don't have a very high-profile brand," Higuchi said. "We have debated why that is and the upshot was we should put out luxury models and spend more on publicity to build up the brand."

Luxury models? Based on what could be born from the X100, this sounds good to me...

 

[rxmd]

Thom Hogan mentions they've got a MFT prototype.

They've been a member of the Four Thirds consortium for a while, at least since 2006 - it would make sense.