Fuji film price increase

From an interview with a couple of Fuji guys:

Do you think film in general will have a resurgence?

TT: No, I don’t think so. The infrastructure [is no longer in place]. We have to continue to supply film and maintain our labs for another 10-20 years, maybe but I don’t think we can change the [downward] trend.

You mentioned in your presentation that demand for film peaked in 2000. Can you give me a current idea of how that compares to demand today?

TT: We sell less than 1% of that amount now. Across all formats. But we have to supply film to photo enthusiasts. They demand it of us, so we do.
 
^^^^^ Considering that the nations capital is in your province and they've enhanced
public transit by the use of "Trains" , I'd be tempted to think that film may be far from dead. My 30's something daughter has put aside her digitals' for a Nikon Fe ! After all, Isn't digital for snap shots and frustrated artist ? Peter

That should raise a ruckus, no ?
 
Support film manufacturers that have a real commitment to the medium, and who aren't desperate to push their customers on to the endless digital upgrade treadmill.
 
Support film manufacturers that have a real commitment to the medium, and who aren't desperate to push their customers on to the endless digital upgrade treadmill.

Absolutely. Ilford and Foma for instance.

This means that you cannot shoot color film any longer. Which has become the reality for most of us already (B&W film, processed at home 100%, and digital for color) and doesn't sound like a problem, in general.
 
Unless you're thinking of Provia 400X (or Pro400H) and Superia 1600, I'm not actually sure those films are made anymore. I actually am not totally certain about the ones I listed either, to tell the truth!

No, they don't make them anymore. Neither Neopan and a host of others.

I think Film Ferrania will have it timed perfectly to coincide with Fuji exiting film manufacture entirely.

Well, they seem to hit problem after problem. But I do agree that it will be good to have that option.
 
Why? Kodak is doing well with film.
E6 and C41 films have not too much a future it seems. Just because you now need the digital chain for getting your color photos printed, even if the original media is a color negative or a color slide. So not starting directly from a digital file doesn't make as much sense as it used to.

On the contrary, B&W film looks as if it can survive the digital era, because darkroom wet printing has kept its nobility properties. There is still a visible difference between a wet printed FB sheet and an inkjet sheet, even when done on Fine Art paper with charcoal pigmented inks.

AFAIK Kodak doesn't make any E6 film any longer, leaving Fuji 100% alone on this sensitive (for photographers) market. Given that their worldwide reputation had been built upon Kodachrome and Ektachrome, I wouldn't say that this company is "doing well with film".
 
As usual, some rather perverse logic surfaces re: Fuji. Surely if they've no interest in continuing film manufacture the easiest option for them would be to simply stop. Yet they're still making it, even transparency. This seems odd to me, if they really despise their customers who use it as much as some might think. Jacking prices up is actually a harder option than the one Kodak took when they abandoned reversal products altogether. But of course Kodak make Tri-X, so in the minds of many members they can do no wrong. I think Fuji deserve a darned sight more credit for sticking it out than they usually get, but I suspect that dictates a more unbiased consideration of events than some are prepared to make.
 
I think this is a case of the Fujifilm price rises that have already occurred in Japan finally being applied to the rest of the world.
 
Fuji still makes film. Be happy. Velvia. Pro 400H and Natura 1600 are awesome. Buy them and quit griping.

Yep, all still available (for now).

Unless you're thinking of Provia 400X (or Pro400H) and Superia 1600, I'm not actually sure those films are made anymore. I actually am not totally certain about the ones I listed either, to tell the truth!

Provia 400X is gone, but Pro 400H is still available, as is Natura 1600 (which is just Superia 1600 renamed to match the Natura line of compact film cameras).
 
From an interview with a couple of Fuji guys:

Do you think film in general will have a resurgence?

TT: No, I don’t think so. The infrastructure [is no longer in place]. We have to continue to supply film and maintain our labs for another 10-20 years, maybe but I don’t think we can change the [downward] trend.

You mentioned in your presentation that demand for film peaked in 2000. Can you give me a current idea of how that compares to demand today?

TT: We sell less than 1% of that amount now. Across all formats. But we have to supply film to photo enthusiasts. They demand it of us, so we do.

they must still make money off of it though or else they wouldn't do it. I'm sure they have a desire to help film enthusiasts but in the end its all about the $. Rollei came out with E6 and theres new C41 stuff coming out, jobo stuff has been on the rise, there are options for colour chemicals, so clearly there is enough of a demand. prices will go up but everything is going up. in my city cauliflower is $5.99 CND so clearly I'm going to eat less cauliflower and shoot more film.
 
Fujifilm is not a charity. As demand decreases their costs increase. How? Because they have to maintain and fund the basic business/corporate infrastructure to manufacture and distribute film products. As units sales drop those costs do not. What drops is the cost of raw materials and labor/energy costs as they go from three shifts, to two shifts to one shift.

Anyone who feels abused by the price increase can simply buy less expensive film from another company.
 
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