Fuji film prices to rise

Color film is an uncertain road, I pretty much wrote it off after Kodachrome went. However, Ektar is excellent and not badly priced, scans great, I am stocked up for the next 5 years which is all I really need for a particular project.

But Fuji is on the way out with film when one considers Acros in 4x5 already the most expensive black and white sheet film out there. After buying about 300 rolls of 120 Acros for $2.69 each last year, I am done with Fuji. They are simply not commited to film like Ilford is.

These are actually great times to be a film photographer, not rough. The reason is that even though film prices have gone up, film camera and darkroom related prices have come down so it all balances out.

I stocked up huge last year, so as I use and rotate stock with higher priced film, my net operating costs will still be lower than most who did not stock up.

I am part of a current show of 10 photographers, three had shot film and two of us actually printed hand crafted photographs. Film is alive and well as a great niche.

I quite agree that Ilford's committment to film is unmatched by any of their competitors.
But this may be the catalyst to verbalise something I've pondered for some time, but have been reluctant to express.

Fuji are still making the three major categories of film: B&W; colour negative and; reversal. Recently they re-introduced Neopan 400. And several years ago they created something of a precedent for this century, by re-commencing manufacture of Velvia 50 after the original was discontinued, for reasons including the sourcing of certain raw materials for the RVP predecessor.

Despite those facts (and they are facts) here at RFF, Fuji continue to be a target for cheap shots along the lines of they have no interest in, or committment to film. Can it be that some of the members here are so blinded by their affection for Tri-X, that they're oblivious to some of Kodak's recent actions? Or is it actually just good old-fashioned, xenophobia? And Dan, I apologise if it appears that I am picking on you here. I write because your comments echo sentiments I've read at RFF a number of times previously. Peace.

But the facts are that in 2013 Fuji are still making film, they are the only significant manufacturer of reversal films, and that instead of dropping these like Kodak have, they chose to rationalise their range. I don't think anyone would suggest that some of their stocks such as Astia, and the Sensia range, have not been missed, but they've not been alone in rationalising their range of product. It should be obvious, however that with transparency sales dwindling, several options would have been on the corporate table, and I'm quite certain that doing a Kodak and simply stopping all reversal production would have been discussed these last few years. And yet they are still making films others have abandoned.

As far as the recent price increases go. Welcome to my world. As I, and several other Australia-based members have previously mentioned, in our part of the world transparency stock and E6 processing has been expensive for years. Despite that some of us continue to use it because we choose to do so.

Many RFF members have expressed an affection for transparency film and a desire to use it. Bottom line is that those who really feel that way will continue to find a way to use a little, or a lot, (depending on their circumstances). Some who express a profund interest in transparencys continued future will say so, but will betray their real interest by complaining about the cost, or voting with their wallets. (Not that grizzling about the cost isn't their right!).

Either way, Fuji aren't trying to gouge their customers because they can in my personal opinion. Clearly, they're setting a price for their product that reflects the commercial necessities involved in ensuring profitable manufacture can continue, in the face of increased costs and reduced demand. We don't have to like this situation, but neither do we have to blame them for it, since, unlike their competitors, they haven't elected to take the easy option.

Incidentally, when I found a solitary roll of Elite Chrome 100 at a local retailers yesterday, I bought it. I miss some of the Kodak E6 films, too.
Cheers,
Brett
 
If you check out currency charts from the last two years you can understand why Japanese exporting companies are in dire straits at the moment. Yen has risen in value and something has to give.
 
"Commitment" to film does not mean anything. Long term, film needs to be profitable, or at least at break even to survive. We should count ourselves lucky for that too, in so many businesses, they seem value "strategy" over actually making money, and if that were the case at Fujifilm or Kodak, chances are they would have stopped making film years ago to focus on iPhone apps or something.

Personally I like what Kodak, Fujifilm, and Ilford are doing, they all make films I like, Kodak recently brought out Portra 400, which is great, Fujifilm make Velvia in 4x5 which I can't wait to try, and Ilford make just about everything in every size, can't complain.
 
How many of you or people you know have dropped coffee habit because of raising prices? Now you can compare what you like more - coffee or film 🙂
 
How many of you or people you know have dropped coffee habit because of raising prices? Now you can compare what you like more - coffee or film 🙂

I absolutely concur ! Even though film is expensive here in Germany, I will still support film. In my opinion, money is something temporary, it comes and goes and I like to see it go for film. Nothing is more sexy with a cup of (expensive, good tasting) coffee and film in your hands shooting away ~
 
For those using 100 ISO slide film there is a Fuji-made Lupus-distributed one that has brought back the Agfa Precisa label that is available in the UK for around £5 from the film distributors on the web, it might be around elsewhere. I can get it processed and mounted for £6.30 if I send off 10 films to Peak Processing, £6.90 at full price.
Talking of inflation my first colour slide film was a Ferrania 50 ASA one in about 1966 that cost £1 17 shillings and 6 pence, the same as a roll of Kodachrome II. Many of you won't have a clue about the currency I've quoted (£1/17/6d); its decimal equivalent is £1.75. If you do an inflation comparison that comes out somewhere around the £18 mark, even more if you go on average wages.
 
Where do you pay that? Could anyone be retarded enough to pay that sort of money?

Most places are at $15 a roll why would you want three times that?

Pick one of the few places around here that still sells slide film. I was going to give you a link to one of the stores, but seeing as they are quite decent otherwise and stock probably the largest selection of film in this city (one whole fridge full!) I decided against it.

The story is the same anywhere here, both Velvia and Provia 100F will set you back $30+/roll. Very low demand in a country with a relatively small and decentralised population and large distances make a lot of things expensive here and film (any film) is another one of those things, as a general rule.

The cheapest single rolls of slide film I've seen lately were at shop over east where they were selling out expired lots of Kodak Elite Chrome Extracolor for...$12/roll. Last time I bought some of that I thought I was getting a great deal at $19/roll so I bought five!


As much as yet another price rise sucks, I'll still buy the stuff until I can no longer afford it. I love slides just too much to give it up.
 
The most expensive film I use is the previously mentioned Agfa Precisa made by Fuji. Luckily I live in densely populated Europe, so acquiring film is not a problem. Almost all film I use is from expired batches, and/or heavily discounted stuff. And how on earth can people complain here about film prices if they have a closet full of Leica gear?

Anyway, this was shot last week with a 35 euro eBay Nikon F90x, on a roll of Superia 200, rated at 100, unknown vintage, bought at a flea market for 25 cents. If I had not told you, would you ever have guessed?


VW Classics by Ronald_H, on Flickr
 
Hi friends,

some thoughts about that topic:

1. There is no reason to bash Fujifilm. If we want our film products we have to pay fair prices, with which the manufacturers can cover their costs and can operate the factories on a profitable level.

And, due to my distributor also Kodak, Ilford, Agfa-Gevaert have announced higher prices this year. So it is not only Fuji.
Foma already has increased prices significantly.
Adox will probably follow, especially as Mr Böddecker, the CEO of Adox permanently in his own German forum is lamenting about film prices being much too low, and that at that low prices the manufacturers cannot be profitable with their film products.
That is the main reason why his AP 400 film project is cancelled, because at that low market price level the production is not profitable.

2. I very well remember two / three years ago when Ilford raised its prices for film and paper so much that they became the manufacturer with the highest prices, much higher than Kodak and Fuji.
People also complained at that time, bashing Ilford and saying that Ilford by this strategy is pricing itself out of the market.

But what happened: Just the opposite! By this Ilford had strengthened its position and last year they reported incresing sales and profit.

So it looks like Fujifilm has learned from Ilford and copied their strategy.

3. Just some months ago the CEO of Fujifilm explained in an interview that Fujifilm will continue to produce photo film. But also that it is absolutely neccessary that the film production must be profitable for that, means the prices have to be increased.
Just the same what Simon Galley of Ilford / Harman Technologies has said about Ilford's price increase.

4. Despite the digital tsunami and all the problems film manufacturers have Fujifilm has been successful for almost a decade offering extremely low prices, often they have been the one with the cheapest prices.
Unfortunately that is not possible anymore. The current production costs cannot be covered by these extremely low prices. Fuji must raise prices to cover their costs.

We should be thankful that Fuji has offered us such very low prices for such a long time, despite all problems.

5. The alternative to higher prices is simply the Kodak strategy:
To discontinue products.
And only keeping some high volume, mass products in the programme.

But Fujifilm keep some excellent lower volume products in the programme:
Like peel apart instant film, color reversal film, and niche products like Superia 1600 and X-Tra 400 120.

Honestly, I much prefer this Ilford and Fuji strategy, paying a bit more but actually having the products I need, instead of the Kodak strategy of stopping production of lower volume items.

6. If I compare the current prices after the increase to what I've paid 30 years ago, and consider inflation, than I still do not pay more today compared to the time I started photography.

7. The future is in our hands: The more film we shoot, the more we get further photographers interested in film photography (spread the word on the benefits of film), the higher the demand will be and the more stable the prices could be.

Cheers, Jan
 
Well you have no sympathy, the price on B&H is still HALF the price in stores over here.

Film does cost money, but the prices in the US is still ridiculously low, compared to where I live.

Giving up film because of a 20% increase?
Guess film wasn't that interesting in the first place then....
 
Giving up film because of a 20% increase?
Guess film wasn't that interesting in the first place then....

Exactly.
How often I hear statements "I have to stop film because it is to expensive" from people who buy all two years a new digicam for 2000 bucks.
Yo could shoot a huge amount of film for that money.

Here in Germany film and development is even cheaper compared to the US:
Slide film at one of the some thousand drugstore chain shops is in the 3,75 - 4,79€ range.
CN film costs less than 90 cents there.
Development cost there is in the 95 cent to 2,55€ range.
Development at professional labs is a bit more pricey, but still very cheap.

Film is also very cheap at the online shops. We have more than a dozen of them, so much more compared to the US market.

As Freestyle, BH and Adorama refuse to sell their customers the extremely low priced AgfaPhoto CT Precisa slide film, just order it in Germany e.g. at macodirect or Fotoimpex (both do international shipment).

Cheers, Jan
 
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