Demand hasn't stopped Fuji from canceling 400H, rather than saying production will return once raw materials are replenished. Their boilerplate, anodyne announcements leave an impression as if a decision was made in 2015 (?) and its corporate bots generate the messages when the frozen supplies run low.
Wrong. You are just repeating all this internet nonsense spread by the Fuji haters who have no knowledge at all about film production.
Pro 400H had to be discontinued because of severe problems getting the raw materials for the 4th layer. Getting raw materials is a general problem in the photo industry (we have had production stops of cameras because of that, too) and many other industries. For example Kodak had officially said that they cannot buy enough raw materials to produce enough ColorPlus 200 (one reason why this film is often sold out). Velvia (RVP) had to stopped because of raw material problems in 2005, and was reintroduced as Velvia 50 (RVP 50) in 2007. Foma had to stop Fomapan 200 and R100 in the past to solve raw material problems. ADOX had reported such problems with some of their products, too. It is a general problem.
And Fuji is generally completely silent during R&D periods. When they reformulated Velvia 50 and Acros II they told no one about it. They simply made it official when the new product was succesfully finished and introduced to the market. When they developed the new BW instax film they were also completely silent.
And then you just repeat this internet BS of "frozen" film. Fact is that
film manufacturers do not freeze film. None of them! After coating the masterrolls are stored with a temperature of about +8°C.
Everytime when you read that someone is claiming this "frozen film for 6-8 years" by the manufacturer themselve you immediately know you have some "hot air talker" with absolutely no knowledge about film production.
Fujifilm may deny this, but they appear to have decided to step away from film gradually and won't/can't step back once the directive was issued.
Fuji has
- strongly invested in instax film and camera products, so that it is now the most successful photo product in the market (surpassing all digital camera sales)
- reintroduced recently Acros
- invested in new film packaging in the NA markets
- invested in marketing and promoting their films in social media
- made a clear statement at the biggest photo fair that they will continue produce film.
If they would intend to step away from film as you are claiming, all the above activities would be senseless and a waste of capital.